12th November, 2015
Slingshot Sponsorship helped Equifax increase brand awareness among a highly niche target audience by 29% significantly driving sales.
Equifax wanted to target prime users and suppliers of data, where data was the most important factor in the success of the business. The Direct Marketing Association (DMA) was approached as having a highly niche audience of senior marketing professionals from which we exclusively partnered to create a number of insight led events including conferences, industry leading research, the Bsi Standard Dataseal, and the DMA Awards. At the end of the two year term, Equifax increased brand awareness by 29% with a total of 72% of all members being aware of Equifax’s data services which has led to a significant increase in sales to this sector.