12th November, 2015
With no awareness or social site in the UK, Slingshot Sponsorship developed a robust social media strategy around the brand’s sponsorship of Outlook Festival.
Although a big player in the United States, Majestic Athletic had little recognition in the UK; they chose Outlook Festival to connect with their target audience. Slingshot Sponsorship worked with Majestic’s creative team to design a five month strategy in the build-up to Outlook Festival that focused on creating content to launch the company’s Facebook page on this side of the pond. From Outlook-themed competitions and exclusive photoshoots with affiliated artists, to bespoke Outlook Festival x Majestic playlists and imagery shot at the festival, a strong connection was built between Outlook Festival’s loyal audience and the American sportswear brand, leading to a 900% increase in Facebook followers within five months of launching.