Majestic Athletic 2015
12th November, 2015
Building on the success of the previous year’s Outlook Festival sponsorship, Slingshot took Majestic’s campaign to a whole new level.
With 2014’s Outlook Festival activation surpassing Majestic’s goals of increasing brand awareness among lifestyle influencers, and jumpstarting their European social media platform, the brand took to the stage again – this time bigger and better than ever.
For the 2015 festival, Majestic took over as the official merchandise partner, generating revenue to support their sponsorship efforts. In addition to supplying the official festival merchandise, the brand collaborated with Outlook to create exclusive merchandise for selected artists. This year saw over 800 artists gifted with Majestic apparel leading to a high incidence of back-stage; on-stage and social media impressions.