D&AD Awards 18th November, 2013

As the world’s leading authority for creative excellence, D&AD hired Slingshot Sponsorship to develop a commercial offering for it’s annual global awards.

For 50 years, D&AD had never actively sought sponsorship for their annual awards ceremony; Slingshot Sponsorship was introduced to create a commercial strategy for the event.

D&AD not only seeks to champion creativity through its awards ceremony but also through educating and inspiring individuals across the globe.  As such, Slingshot Sponsorship developed a strategy that recognised D&AD’s influence amongst emerging young talent and utilised D&AD’s online presence, creating a narrative across each of their platforms.

Within just three months, Slingshot Sponsorship sought Deloitte Digital to sponsor one of the key categories at the annual awards as well as D&AD’s cherished ‘New Blood’ programme, hosting various workshops and engaging with emerging talent.  Hewlett-Packard  also came on board as a key sponsor, using D&AD as a showcase for their newest technologies.

Cash Cab Television Show 18th November, 2013

Emmy Award winning Cash Cab attends Slingshot Bootcamp – takes show to Africa.

After acquiring the rights to launch Cash Cab in Africa, Crawford Solar Power approached Slingshot to consult the team about how to integrate sponsorship within the platform.

Cash Cab Ghana had a unique proposition, to champion the use of solar powered vehicles within the show, something unheard of across Africa.  Through the Bootcamp, Slingshot developed two days of training which focused upon the key areas of value within Crawford Solar Power’s proposition – helping them to formulate a strategy that would attract corporate sponsorship.

Slingshot’s Bootcamp provided Crawford Solar Power with the tools to go out and source sponsorship for themselves. The Bootcamp provided the team with detailed insight into asset valuation, sponsorship proposals, sponsorship sales as well as account management and measurement.

BBC Worldwide 18th November, 2013

Always a leader in the commercial space, BBC Worldwide wanted to future-proof their flagship event the BBC Worldwide Showcase.

Every year the BBC Worldwide Showcase is a success, but the commercial team wanted to build on its success and future proof the event so it remained the industry leader globally.  Slingshot Sponsorship was hired to create and develop a sponsorship proposition that could work with their current suppliers and also add value to the event.  Unique propositions were created and developed with the co-ordination of many different departments to initiate something for the first time in BBC Worldwide’s history.