12th November, 2015
Technology was a key driver to the development and creation of The Knowledge Arena and headphones were no exception.
Urbanears utilised sponsorship with both Dimensions and Outlook Festivals exclusively, supporting their wider social aims during the busy festival season – enabling them to differentiate amongst their key competitors. With interest in The Knowledge Arena amongst music tastemakers growing, it was vital that all Knowledge Arena partners could deliver on sound quality as well as curate an authentic story with attendees. By becoming the Exclusive Headphone Sponsor of both festivals, Urbanears were able to tap into this audience both during and post festival through a series of curated online content shared through the festival and brand’s social channels and amplified by Media Partners.