Slingshot Sponsorship win agency contract with Autosport for 2012
19th January, 2012
Autosport, the authority on motorsport, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy for the 2012 Autosport Awards. Slingshot is briefed to increase awareness and commercial value for the event through the creation of additional opportunities and sponsorship platforms throughout the year.
Rob Aherne, Publisher at Autosport:
Held every December at the Grosvenor House Hotel on London’s Park Lane, the Autosport Awards are voted for by the readers and attended by the biggest names in motorsport including Formula 1, Motorsport GP, British Rallying & World Rally Championships. Winners of the International Racing Driver of the Year Award have included Sebastien Vettel, Jensen Button, and Lewis Hamilton.
Slingshot Sponsorship will assist Autosport with consultation and overall execution of a strategy that will attempt to forge new brand partnerships, whilst raising awareness of the programme overall for current sponsors Castrol, Mercedes-Benz, Perelli, Skoda, BMW, UBS, Parkalgar, and TW Steel.
Jackie Fast, Managing Director of Slingshot Sponsorship:
We can’t wait to get started with the Autosport Awards. It is a phenomenal event and can deliver real marketing value to sponsoring brands. We will be looking to enhance their current programme through the creation of additional touchpoints as well as integrating new sponsoring brands to help diversify and deliver additional value.