Social Media and Sponsorship: Can Facebook & YouTube Ever Become Co-brandable Assets for Brands?
19th May, 2011
I recently was asked to write a guest blog for Content & Motion – a fantastic social PR agency with some great clients. They wanted some insight into whether or not their area of expertise could be used to create sponsorship opportunities for brands. It is a question I get posed often and it was a great opportunity to put some thoughts together. The blog looks at developing online audiences and how access to these audience could be turned into sponsorship rights. It also looks into specific opportunities that could be built within Facebook and You Tube.
And in the nature of social media – we’ve just launched our Facebook page where you can get a backstage pass (photos, quotes, vox pops, and competitions) for all of the events we are involved with!
Excerpt from the Content & Motion blog:
With brands utilising and recognising the power of Social Media to drive revenue, such as @DellOutlet attributing $3million in sales to its Twitter account, it’s no surprise to learn that brands are trying to monetise the audiences they have built.Although the majority of social platforms already have built in advertising functionality (i.e. the Video Targeting Tool powered by Google Ads on YouTube), there are additional opportunities to create new media assets within your content as long as it is not intrusive to the audience experience…
Check out the full sponsorship & social media blog post here.