What Car? Announces Sponsorship Deal with Mondial Assistance 21st August, 2012

What Car? has announced that Mondial Assistance UK will continue its sponsorship of the executive car category in the 2013 What Car? Car of The Year Awards.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director, said: “We are pleased to be working with Mondial Assistance. It will help deliver our target to reach as many motorists as possible with the What Car? Car of the Year Awards news.”

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Lee Taylor, Automotive Sales Director for Mondial Assistance in the UK said: “The sponsorship of the What Car? Awards is an important platform for us to build awareness of our change of name to become Allianz Global Assistance later this year.  The automotive market remains an important part of our business and we will continue in our delivery and development of support services to vehicle manufacturers and their customers.  Continuing our support of What Car?  and its Car of The Year Awards demonstrates our commitment to the UK motor industry and enables us to communicate with the growing What Car? audience”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com

What Car? Awards Become Carbon-Neutral with CNI 7th December, 2011

The What Car? Car of the Year Awards will become 100% carbon-neutral in January 2012.  Continuing its’ partnership with Carbon Neutral Investments (CNI), What Car? has committed to offset the entire carbon footprint of the ceremony.

The emissions reductions come from a CNI-supported hydro project in India, which will neutralise all carbon emissions from the event, all travel to the venue, as well as the setting up of the evening. What Car?’s support of the project will harness renewable energy usage in the country, support the creation of much-needed jobs in the region, and help the local community.

CNI co-chairman James Brown said: CNI co-chairman James Brown said

What Car? is renowned for defining industry benchmarks, and in making its awards 100% carbon neutral this year, continues to lead the way by focusing attention further on sustainability.  CNI is proud to again work alongside What Car?, to support the sector’s most prestigious awards and to help promote further environmental responsibility across the automotive industry.

CNI is a leading provider in the carbon-offset market, working alongside industry leaders to help them achieve carbon neutrality. As a sponsor of the What Car? Awards SUV category, CNI will offset the carbon emissions of not only the event itself, but also all journeys to and from the ceremony by guests and the set-up team.

What Car? publishing director Andrew Golby said: “We are delighted to be working with CNI in making the awards carbon-neutral. The project in India looks to benefit substantially from the arrangement and I am very much looking forward to learning how it will progress. As a business we take our environmentally responsibilities very seriously, and with CNI’s help all of our activities in 2012 will be carbon-offset.”

The What Car? Car of the Year Awards is the automotive industry’s best-known and most influential awards ceremony and success is coveted by car makers both in the UK and overseas.

The event is to be held at the Grosvenor House in London on January 11 with top-class entertainment yet to be announced. Previous headline acts have included Jo Brand, Jimmy Carr, Al Murray and Jonathan Ross.

This deal was brokered by Slingshot Sponsorship