What Car? Awards Become Carbon-Neutral with CNI
7th December, 2011
The What Car? Car of the Year Awards will become 100% carbon-neutral in January 2012. Continuing its’ partnership with Carbon Neutral Investments (CNI), What Car? has committed to offset the entire carbon footprint of the ceremony.
The emissions reductions come from a CNI-supported hydro project in India, which will neutralise all carbon emissions from the event, all travel to the venue, as well as the setting up of the evening. What Car?’s support of the project will harness renewable energy usage in the country, support the creation of much-needed jobs in the region, and help the local community.
CNI co-chairman James Brown said: CNI co-chairman James Brown said
What Car? is renowned for defining industry benchmarks, and in making its awards 100% carbon neutral this year, continues to lead the way by focusing attention further on sustainability. CNI is proud to again work alongside What Car?, to support the sector’s most prestigious awards and to help promote further environmental responsibility across the automotive industry.
CNI is a leading provider in the carbon-offset market, working alongside industry leaders to help them achieve carbon neutrality. As a sponsor of the What Car? Awards SUV category, CNI will offset the carbon emissions of not only the event itself, but also all journeys to and from the ceremony by guests and the set-up team.
What Car? publishing director Andrew Golby said: “We are delighted to be working with CNI in making the awards carbon-neutral. The project in India looks to benefit substantially from the arrangement and I am very much looking forward to learning how it will progress. As a business we take our environmentally responsibilities very seriously, and with CNI’s help all of our activities in 2012 will be carbon-offset.”
The What Car? Car of the Year Awards is the automotive industry’s best-known and most influential awards ceremony and success is coveted by car makers both in the UK and overseas.
The event is to be held at the Grosvenor House in London on January 11 with top-class entertainment yet to be announced. Previous headline acts have included Jo Brand, Jimmy Carr, Al Murray and Jonathan Ross.
This deal was brokered by Slingshot Sponsorship