Thatcham to Sponsor new ‘Safety’ Category at 2015 What Car? Awards
14th August, 2014
Thatcham Research, the UK insurers’ automotive research centre, has announced its involvement in the What Car? Car of the Year Awards 2015, as a sponsor of the newly introduced ‘Safety’ category.
The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards recognise cars that meet the highest standards in their sector after being put through the toughest tests by the most experienced team in the business.
As the UK’s only Euro NCAP accredited crash test centre and pioneers of the Euro NCAP and insurance industry’s testing criteria for Autonomous Emergency Braking technology, Thatcham has established an unrivalled reputation in the field of vehicle safety. The centre is therefore a natural choice to put its first-hand experience and research knowledge into recognising and rewarding the efforts made by vehicle manufacturers in this important area.
“With the introduction of numerous driver assistance and semi-autonomous vehicle safety technologies, manufacturers have really pushed the boundaries of possibility in recent years and there’s certainly more to come.” said Thatcham’s Chief Executive Peter Shaw. “It’s hugely exciting to be involved in this new award category and one which we truly believe can have a major influence on consumers’ future purchasing decisions.”
What Car? publishing director Chris Lowe said: “We are delighted to have Thatcham involved with the Safety Category at this year’s What Car? Awards. This is a brand new category for What Car? and has been made possible through the support of Thatcham and their expertise in safety, security and crash repair. We look forward to working with them and delivering the best What Car? Awards yet.”
The What Car? Car of the Year Awards event is attended by more than 1,400 leading industry figureheads alongside the most influential motoring correspondents from the wider media.
The event is to be held at the Grosvenor House Hotel in London on January 7, 2015.
This deal was brokered by Slingshot Sponsorship