Digital Unite Appoint Slingshot Sponsorship as Exclusive Sponsorship Agency
20th August, 2012
Following the use of Slingshot’s insightful one day Sponsorship Boot Camp, Digital Unite and Spring Online, the UK’s leading digital inclusion platform, have appointed Slingshot Sponsorship as their exclusive sponsorship agency.
Slingshot Sponsorship will be working with Digital Unite in order extend and exploit the commercial opportunities presented by the Spring Online campaign which features over 2,500 events nationwide between April 22nd – 26th 2013 as well as additional commercial opportunities within Digital Unite as a whole.
With over 8 million people still digitally excluded in the UK, many of which being over 55, Spring Online provides a free, safe, and enjoyable environment for those people who consider themselves digitally excluded to receive free IT tutorials – these including lessons in how to use such key communication tools as Skype and Facebook to keep in touch with friends and family as well as how to use the internet for a range of everyday tasks that many of us take for granted including shopping, banking and watching television.
Slingshot Sponsorship will be extending the commercial assets offered by the campaign, adding value to brand partnerships with key benefits including nationwide exposure, unique CSR opportunities and the chance to establish an early relationship with a growing age demographic.
Jackie Fast, Managing Director of Slingshot Sponsorship, commented:
Following the success of our recent work with Digital Unite at our introductory Slingshot Sponsorship Boot Camp, we are thrilled to be working on next year’s Spring Online campaign and to have the opportunity to contribute towards narrowing the digital divide.
Spring Online is a highly unique campaign, proving testament to the ever increasing number of ways in which sponsorship can be utilised and leveraged in order to improve businesses as a whole. Given the value and scope for involvement offered by the platform, we are excited to explore the prospect of some truly ground-breaking partnerships in 2013.
Emma Solomon OBE, Managing Director of Digital Unite, commented:
We are delighted to be working with Slingshot Sponsorship on our award-winning Spring Online campaign.
Over the last eleven years, Spring Online has been instrumental in helping tens of thousands of people understand and engage with computers and the internet. Local events held right across the UK reach people from a wide cross-section of society, from the over 55s who have never been online to existing users of all ages who want to brush up on their existing skills and learn more, from rural to inner-city areas. Our fantastic Spring Online event holders provide that essential support and help show learners how digital technology can be relevant for them.
“We continue to develop Spring Online to make it bigger and better each year. Our vision is that ever increasing numbers of local events support more and more communities across the UK to make the most of the digital world – and to really enjoy it too. We are thrilled to be working with Slingshot and to be developing the creativity, dynamism and reach of Spring Online with them.