Billetto joins with Slingshot Sponsorship to develop digital sponsorship for event owners
27th January, 2016
Billetto, the ticketing platform has joined forces with Slingshot Sponsorship to develop an innovative activation platform for its event owners to connect with their fans.
The rich data Billetto has on each of its attendees is much sought-after by event owners wanting to engage with specific audiences based on lifestyle segmentation and with access to over 35,000 events across the UK, and an active email database of 250,000, the pickings are ripe for Billetto’s partner brands.
With access never before available with such ease, brands will now be able to hone into very niche audiences using demographics in addition to interest segments such as culture, music, sport and creative.
“Our USP as a data provider is that we can offer a model where the client only pays for the specific data they need, so if they are targeting a very small audience of 35-44 year-old foodies within a certain European region, they would only pay for the reach we could deliver,” explains Morten Jensen, Partner at Billetto.
Jackie Fast, MD of Slingshot Sponsorship says, “The potential of this is enormous and helps bridge the gap between online and onsite engagement. By working with rich data, we can segment campaigns and messages with minimal cost and resource. Equally there is the capability to create extremely widespread campaigns and develop continuity with the same consumer – regardless of which music festival or event they attend. It marks a shift in the way that brands and rights holders can operate in the sponsorship industry.”
To find out more about how your brand could utilise Billetto customer data to engage meaningfully with your target audience online, please contact Andrew Selby from Slingshot Sponsorship:
T: +44 (0)207 226 5052