How the Czech House Got It Right – Olympic Hospitality Houses 27th July, 2012

We are incredibly fortunate to have an office located in the Business Design Centre in London – and as of noon today, to be a part of the Czech Olympic Hospitality House.

Featuring the athletes, projections, DJs, and an artist installation along upper street featuring a full size London bus performing push ups – the Czech House is already making waves amongst Olympic goers and Islington dwellers.

The Czech Republic is one of a number of countries who have opened their doors to the British public allowing free entry into their activities during the Olympics.  Other countries who are also hosting free hospitality houses include Germany, Jamaica, Switzerland, Brazil, France, and Africa.  And although some of the other countries are featuring full scale restaurants, the Czech Republic have truly taken into consideration their location, audience, and strengths both as a country as well as a sports competitor.

Location & Audience

The Business Design Centre is a truly unique building and home to over hundreds of offices that span all industries.  As one such office calling the BDC home, I know the entire Slingshot Team cannot wait to get involved.  The hospitality house provides thousands of employees working in and around the BDC the opportunity to discover the Czech culture over a period of weeks whilst supporting their favourite sporting competitions – rather than the one stop evening that many of the other houses with featured restaurants/nightclubs are providing.

As an alternative, the Czech House is accessible to everyone at any time.  Not only is it free for anyone to enter, the activities throughout the day and evening are so varied there is an interest for everyone.  Whether that includes watching sport on the big screen, indie bands in the evening – or if you are like our colleague Emma, you could even participate in the 3 on 3 basketball competition during the day.

The Strength of the 3 on 3

The Czech Republic are very strong in basketball and this is reflected as soon as you walk into the Czech House with a full size 3 on 3 basketball court to play on.  This of course is a great element of interaction for people visiting the house, but also supports their own activities and hopefully will get more people cheering and watching when they hopefully play the finals.

The Czech House official opens today at noon – make sure to follow me on Twitter @JackieFast as I’ll be tweeting and sending over pictures!