GB Taekwondo appoints Slingshot Sponsorship to develop sponsorship strategy and sales for their Road to Rio Olympics
11th July, 2013
GB Taekwondo, one of the biggest sporting stars to come out of London 2012, has appointed sponsorship specialist marketing agency Slingshot Sponsorship to develop strategy and sales across their commercial properties in the lead up to the Rio Olympics. The initial activity will allow corporate sponsors to grow with the sport both nationally as well as abroad.
GB Taekwondo’s enormous success of gaining two medals from only four athletes at the London Olympics has presented a huge return for Team GB and an incredible opportunity for brands to align with. The 2000 year old martial art has over 60 million participants worldwide with over 100,000 in the UK alone. Slingshot Sponsorship will be working with GB Taekwondo to identify and uncover their assets in order to connect with this diverse sporting audience – contributing to a stronger engagement with brands during the growth of the sport in the lead up to Rio Olympics.
Steve Flynn, Operations Director at GB Taekwondo said:
We are really pleased to be working with Slingshot Sponsorship who are helping us showcase the sponsorship opportunities within our sport. Their expertise will allow us to maximise our commercial potential and amplify our activity – both with the sponsors we are currently are working with as well as identifying new commercial partners that will help us achieve our objectives in the lead up to Rio.
Jackie Fast, MD at Slingshot Sponsorship said:
We are thrilled that GB Taekwondo have chosen us as their sponsorship agency. Sitting at such a vital turning point coming out of London 2012, we cannot wait to start helping them develop and grow their commercial potential – creating relationships that will help them realise their Rio Olympic goals.