Corporate Events – 5 Tips to Driving a New Experience 19th June, 2012

Whether for team building or client hospitality, corporate events can be a great day out or a truly horrible one – think back to the recent Vodafone anti-team building campaign.

Having organised corporate events for both clients as well as staff teams, here are my top 5 tips to ensure your next corporate event is remembered:

  1. Competition – competition can be a great way to really engage people in the activity chosen.  Furthermore, it provides the Finance Director the chance to shine by beating the Sales Manager in an environment that everyone is equal on (Just don’t kill each other!)
  2. Make sure it’s an even playing field – as above, choosing an activity that everyone can take part in is essential.  There’s no point in taking a large office team on a round of golf, as the range of abilities will inevitably be so varied.
  3. Interaction – time to speak to other people.  If you are constantly ‘doing’ then it can take away from what the day is supposed to achieve.
  4. Something different – far too often corporate events tend to take the shape of drinks.  Whilst this is always a great thing, sometimes it can be monotonous – especially if you are organising client hospitality.  In order to truly achieve ROI in putting on a corporate event, you need to be memorable.
  5. Convenience – location is always important to consider as you want to ensure that everyone can make it to the event without jeopardising their personal time.

One of our most recent clients Caterham Cars has put together a corporate event programme that ticks all the boxes above.  I recently took on the challenge and attended one of their public days – watch Slingshot Sponsorship’s YouTube Channel here to see my race against the clock.

If you are interested in discussing Caterham for your corporate event, please get in touch with us: 0207 226 5052.