What Car? Awards Safe and Secure with TRACKER 8th August, 2012

TRACKER, the leading provider of vehicle tracking and telematics systems, is to be an associate sponsor of the annual What Car? Car of the Year Awards, which takes place on January 9, 2013. TRACKER will also sponsor the luxury car category.

What Car? publishing director Andrew Golby said: “It’s great news that TRACKER is to be involved with the What Car? Awards again next year. The Awards grow in importance year on year and the influence of any company being involved is hugely beneficial and far-reaching.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. They are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

TRACKER managing director Stephen Doran said: “TRACKER is proud once again to be involved with the What Car? Car of the Year Awards. What Car? has long since promoted the power of working together to beat car criminals and our sponsorship of the Awards enables us to reinforce our message to its growing readership of the importance of vehicle security.”

“Our recently launched Mesh Network is the latest innovation that places TRACKER at the forefront of stolen vehicle recovery solutions.  It brings together the motoring community to support the police in identifying stolen vehicles and returning them to their rightful owners.”

TRACKER has been leading the way in the field of vehicle tracking and telematics since 1993, with more than a million market-leading security and award-winning fleet management systems fitted to vehicles including cars, motorcycles, HGVs, LCVs and plant and construction equipment.

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Red Bull Car on TRACKER's stand at Commercial Vehicle Show 16th April, 2012

Having teamed up with TRACKER to manage their logistical requirements for the Commercial Vehicle Show, Slingshot Sponsorship are excited to announce the presence of the Red Bull RB6 Formula 1 on stand 3A10.  Stand visitors can also enter into a prize draw to win two tickets to the F1 Grand Prix at Silverstone, as well as a tour for two at the Red Bull factory, in Milton Keynes.

TRACKER, a leading telematics and vehicle tracking expert in the UK, will also be unveiling groundbreaking, patented technology and its fleet telematics used by Red Bull Racing to control their costs and focus on the safety of its team.

F1 World Champions Red Bull Racing combines its dedicated and passionate transport and logistics team with the expertise of TRACKER, its fleet telematics partner to ensure the Red Bull Racing team stays on the winner’s podium.

Red Bull Racing’s Formula One design and engineering team, Red Bull Technology, need to ensure the fleet is running as efficiently as possible in order to make vehicle, parts, equipment and team deliveries across Europe. But this all has to be balanced with a constant focus on safety and duty of care responsibilities, which is a challenge when time is in short supply.

With a fleet of 23 vehicles in the UK and across Europe, Red Bull Technology harnesses the power of TRACKER’s fleet telematics solution to deliver a detailed view of driver behaviour and fuel usage across each vehicle. This allows Transport Manager for Red Bull Technology, Ed Porter, to monitor speeds, journey routes and the general whereabouts of the fleet team.

Ed Porter, Transport Manager for Red Bull Technology explains:

I need to be able to manage a fleet that is spread across Europe, keeping in control of what is happening throughout the day without compromising the efficiency of the fleet. The nature of the Formula One industry is that we need everything yesterday, making time the most valuable commodity for me and my team.  If I could buy time, I would, but TRACKER’s fleet tracking system goes a long way in helping me make the best of the time I have

Stephen Doran, Managing Director for TRACKER adds:

This is an exciting opportunity for people to come and see the Red Bull Formula 1 car at the Commercial Vehicle Show. We are also giving visitors to the TRACKER stand a chance to walk away with an amazing prize. And of course, the TRACKER team will be on hand to demonstrate the potential benefits our fleet tracking solutions can provide commercial vehicle fleet managers.

TRACKER Showcases New Technology At 2012 Commercial Vehicle Show 12th April, 2012

Leading provider of vehicle tracking services, TRACKER is showcasing its groundbreaking, patented technology at this year’s Commercial Vehicle Show, on 24-26 April, at Birmingham’s NEC. Head to stand#3A10 to see firsthand the new level of data available with TRACKER Fleet and how TRACKER’s new battery-powered units provide fleet operators with a robust and flexible solution for valuable assets without a power source, including trailers.

TRACKER Fleet is a completely re-engineered product which, crucially, has been designed following a comprehensive consultation programme with TRACKER’s existing fleet customers, as well as potential users of fleet telematics. TRACKER Fleet provides important cost-saving benefits by identifying fuel inefficiency and supplying insight into driver and business behaviour and boasts a flexible reporting suite that can be customised to meet the specific needs of each of its customers.

One delighted TRACKER Fleet user is Northgate Vehicle Hire, which has been a customer of TRACKER for over 10 years and is experiencing the power of TRACKER Fleet. Stuart Fairbrother, Head of Non-Rental Sales says:

We are reaping the benefits of TRACKER Fleet for both our customers and our own service fleet of 60 vehicles. Our customers have been crying out for enhanced vehicle and driver behaviour information and TRACKER Fleet provides just that and more, invaluable information to both Northgate and our customers.  TRACKER Fleet’s new mapping system incorporates advanced Google maps, such as Street View with a route replay function, which is a standout piece of technology.  We have been able to use mapping to understand exactly where our service vehicles are and where they are needed.  Crucially, we have harnessed the telematics data to reduce vehicle delivery times to improve upon our customer service levels.

Vital to TRACKER Fleet’s evolution has been the addition of new technology, such as its unique patented Transient Voltage Detection technology, which eliminates the need to connect to a vehicle ignition to allow for more accurate ‘idling’ readings. TRACKER Fleet even offers battery powered modules to ensure assets which have no built-in power supply, such as mobile units and trailers, can be monitored.

All these features have proved invaluable for Clancy Group, operating a fleet of over 1,500 vehicles and 10,000 items of plant.  Bernie Stack, Associate Director for Clancy Plant Hire Ltd explains:

TRACKER’s telematics product has become an integral part of our business, providing detailed information on speeding, idling, driver hours, journey times and mileage.  We are still finding new benefits the system can bring to our business and help look after the wellbeing of our drivers.

Apex Plant Hire has also embraced TRACKER’s fleet telematics offering.  This enables them to monitor usage on and off-site, helping them meet employee Duty of Care legislation and increase efficiency.

David Marriott at Apex Plant Hire adds:

With TRACKER’s telematics on our HGV vehicles, we’ve been able to improve our day-to-day business practices which has boost customer service and fleet performance levels.  The system locates the position of all our vehicles, allowing us to deploy the nearest vehicle to the next rental booking.   We can also see if a job is running behind schedule without our drivers having to call in with updates, which means we can take action and enhance the level of customer service we provide.

Stephen Doran, Managing Director of TRACKER concludes:

We are looking forward to bringing TRACKER Fleet to the Commercial Vehicle Show. This product marks our commitment to continually developing and enhancing our products to meet the changing needs of our customers. Visitors to our stand will see how they can harness the power of TRACKER Fleet to ensure vehicles keep moving, while improving efficiency and reducing cost.

What Car? announces TRACKER as Associate Sponsor & Security Category sponsor at UK motoring Oscars 23rd May, 2011

What Car? has announced details of a new strategic partnership with TRACKER, the UK’s leading supplier of vehicle tracking systems. TRACKER is to become the associate sponsor of the What Car? Car of the Year Awards – regarded as the UK motor industry’s equivalent of the Oscars – which will next be held in January 2012.  In addition TRACKER will also sponsor the security category.

Andrew Golby, What Car? publishing director, said: “We are delighted to announce TRACKER as associate  sponsor of the 2012 awards. Plans for next year’s event are well underway, and with the support of one of the industry’s most trusted brands, we are certain of putting on a great night. The Awards are the centre piece of our year and we will have a comprehensive publicity campaign aimed at both the industry and the nation’s car buyers.”

Clive Girling, marketing and technology director for TRACKER, said: “TRACKER is thrilled to be part of the motor industry’s most celebrated event of the year, both as an associate sponsor and backer of the security award.  As a champion of stolen vehicle recovery and the fight against vehicle theft, this is an excellent opportunity for us to formally recognise and reward the manufacturer that is at the forefront of vehicle security”.

The benefits of associate sponsorship include alignment with the most authoritative and trusted brand in motoring, VIP attendance at the awards, print and online advertising within What Car? and on whatcar.com, extensive public relations opportunities, exclusive networking and involvement throughout a multi-channel promotional campaign lasting more than eight months.

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars.  The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was secured by London-based agency Slingshot Sponsorship.


The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.


TRACKER is the UK market leader with nearly one million systems installed

Using VHF and GPS technology, TRACKER’s SVR system enables the police to pin-point a stolen vehicle, even if it is hidden in a container or lock-up.

The underlying VHF technology is in use in 30 countries throughout the world and to date is responsible for over 250,000 recoveries of stolen vehicles worth $5billion (USD).

TRACKER’s recovery statistics speak for themselves. To date TRACKER has recovered more than 20,300 stolen vehicles – worth a staggering £443 million – since 1993. Each month TRACKER helps to recover an average £2million worth of stolen vehicles.  It has also led the police to arrest over 2,060 car thieves.

For further press information on TRACKER please contact Justine Hoadley, Dominic Dennis  or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ.  Telephone: 020 8977 9132.  Fax: 020 8 977 5200. email: [email protected]