What Car? Awards Safe and Secure with TRACKER 8th August, 2012

TRACKER, the leading provider of vehicle tracking and telematics systems, is to be an associate sponsor of the annual What Car? Car of the Year Awards, which takes place on January 9, 2013. TRACKER will also sponsor the luxury car category.

What Car? publishing director Andrew Golby said: “It’s great news that TRACKER is to be involved with the What Car? Awards again next year. The Awards grow in importance year on year and the influence of any company being involved is hugely beneficial and far-reaching.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. They are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

TRACKER managing director Stephen Doran said: “TRACKER is proud once again to be involved with the What Car? Car of the Year Awards. What Car? has long since promoted the power of working together to beat car criminals and our sponsorship of the Awards enables us to reinforce our message to its growing readership of the importance of vehicle security.”

“Our recently launched Mesh Network is the latest innovation that places TRACKER at the forefront of stolen vehicle recovery solutions.  It brings together the motoring community to support the police in identifying stolen vehicles and returning them to their rightful owners.”

TRACKER has been leading the way in the field of vehicle tracking and telematics since 1993, with more than a million market-leading security and award-winning fleet management systems fitted to vehicles including cars, motorcycles, HGVs, LCVs and plant and construction equipment.

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

What Car? Announce Sponsorship Deal with Hankook Tyre UK 9th July, 2012

What Car? has signed a new associate sponsorship deal with Hankook Tyre UK for the 2013 What Car? Car of The Year Awards.  Hankook will also continue to sponsor the Ultra-low-carbon car category.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director said: “It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again. It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience.  Tyres are big business, because at some time, every motorist will need to invest in new tyres.”

Each year, Hankook produces 12 million innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Tony Lee, Managing Director of Hankook Tyre UK said: “All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards. Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                   1994                       Peugeot 306

2011                       Audi A1                                                                  1993                       Ford Mondeo

2010                       Peugeot 3008                                                      1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                         1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                 1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                    1989                       Ford Fiesta

2006                       BMW 320d                                                            1988                       BMW 735i

2005                       Land Rover Discovery                                        1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                 1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                              1985                       Volkswagen Golf

2002                       Toyota Corolla                                                      1984                       Peugeot 205

2001                       Ford Mondeo                                                        1983                       MG Metro

2000                       Skoda Fabia                                                         1982                       Mercedes 200T

1999                       Rover 75                                                                1981                       Volkswagen Golf

1998                       Land Rover Freelander                                      1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                     1979                       Peugeot 305

1996                       Peugeot 406                                                         1978                       Renault 20

1995                       VW Polo

Warranty Direct Announced as the Headline Sponsor of What Car? Awards 2013 28th June, 2012

What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9.  Warranty Direct will also sponsor the City Car category.

Andrew Golby, What Car? publishing director said: “We are delighted to be working with Warranty Direct, which is the industry’s leading provider of direct consumer warranties.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking  and brand association to the awards via a multi-channel promotional campaign.

Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: “We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.”

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                  1994                       Peugeot 306

2011                       Audi A1                                                                 1993                       Ford Mondeo

2010                       Peugeot 3008                                                     1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                        1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                   1989                       Ford Fiesta

2006                       BMW 320d                                                           1988                       BMW 735i

2005                       Land Rover Discovery                                       1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                             1985                       Volkswagen Golf

2002                       Toyota Corolla                                                    1984                       Peugeot 205

2001                       Ford Mondeo                                                      1983                       MG Metro

2000                       Skoda Fabia                                                       1982                       Mercedes 200T

1999                       Rover 75                                                              1981                       Volkswagen Golf

1998                       Land Rover Freelander                                    1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                   1979                       Peugeot 305

1996                       Peugeot 406                                                       1978                       Renault 20

1995                       VW Polo

What Car? Announce Hankook as Associate Sponsor for Motoring Oscars 25th July, 2011

Hankook one of the world’s largest and fastest growing tyre manufacturers is to become an Associate Sponsor of the 2012 Motoring Oscars, the What Car? Car of The Year Awards. Hankook are also to sponsor the Ultra Low Carbon Award Category.

What Car? publishing director Andrew Golby said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards. Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same way. Car buyers are placing an increasing priority upon energy-efficient technologies, and look to What Car? for guidance. The ultra-low-carbon category is an accolade that every manufacturer will be keen to win, and we look forward to announcing the result of our judging next January.”

Tony Lee, Managing Director Hankook UK said. “Hankook are pleased to become Associate Sponsor of the What Car? 2012 awards, and to also sponsor the Ultra-Low-Carbon category which is very much in line with the launch of our new Kinergy Eco tyre range. Looking after the environment and reducing our CO2 footprint are becoming an increasing concern for today’s consumer.

“The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.”

The benefits of the sponsorship agreement includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness to an audience of key influencers and decision makers from the motoring industry.

The What Car? Car of the Year Awards are acknowledged by many as the UK Motoring Oscars.  It is the automotive industry’s best known and most influential awards ceremony and the event is coveted by car makers both in the UK and overseas.  The What Car? awards issue is a key influencer for consumers in their car buying decision making process and is the brands best selling issue and driver of website traffic.

The event is to be held at the Grosvenor House Hotel, Park Lane in London on the 11th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

 

About WHAT CAR?

What Car?, the UK’s biggest car-buying brand, has two magazines, a market-leading website and several established brand extensions. Its flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month (NRS Jan-Jun 2010).

whatcar.com is the UK’s leading car-buying website, offering trusted reviews and data on every new car. A winner of numerous awards and accolades, whatcar.com is recognised as one of the UK’s leading consumer websites for car purchases and attracts over 2 million visits per month.

What Car? is owned by Haymarket Media Group – the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

About HANKOOK UK

Hankook is one of the world’s largest and fastest growing tyre manufacturers for innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).  Hankook sells its products in more than 180 countries with production facilities in Asia and Europe currently producing over 86 million tyres annually.

Hankook Tyres were first introduced into the UK in the early 1980s and since then the company has progressively built a level of brand awareness and reputation for quality equalling that of many longer established brands.  The extensive range of tyres are available through a network of quality retailers in support of which Hankook is committed to on-going development and further strategic expansion.

The company invests five percent of its revenues in Research and Development every year.  Their five Research and Development centres in Korea, Germany, USA, China and Japan develop the very latest in market-specific, customised and innovative technologies.  They greatly contribute in providing optimal tyre solutions designed to meet the regional requirements and demands of their customers.

Internationally leading car manufacturers such as Audi, BMW, Chevrolet, Chrysler, Ford, Hyundai, Kia, Opel, and Volkswagen rely on tyres made by Hankook for their original equipment.

Hankook are also involved with several internationally renowned motorsport events including the international touring car series DTM with Audi and Mercedes-Benz and the Le Mans 24 Hour Race with Ferrari.

The company invests some five percent of its revenues in Research and Development every year.  Such research has led to the introduction of the Kinergy Eco line of tyres which combines state-of-the-art tyre technology in the areas of safety, handling, and comfort with the environmental consciousness that is becoming an increasingly important criterion for today’s vehicles.

The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.

What Car? announces TRACKER as Associate Sponsor & Security Category sponsor at UK motoring Oscars 23rd May, 2011

What Car? has announced details of a new strategic partnership with TRACKER, the UK’s leading supplier of vehicle tracking systems. TRACKER is to become the associate sponsor of the What Car? Car of the Year Awards – regarded as the UK motor industry’s equivalent of the Oscars – which will next be held in January 2012.  In addition TRACKER will also sponsor the security category.

Andrew Golby, What Car? publishing director, said: “We are delighted to announce TRACKER as associate  sponsor of the 2012 awards. Plans for next year’s event are well underway, and with the support of one of the industry’s most trusted brands, we are certain of putting on a great night. The Awards are the centre piece of our year and we will have a comprehensive publicity campaign aimed at both the industry and the nation’s car buyers.”

Clive Girling, marketing and technology director for TRACKER, said: “TRACKER is thrilled to be part of the motor industry’s most celebrated event of the year, both as an associate sponsor and backer of the security award.  As a champion of stolen vehicle recovery and the fight against vehicle theft, this is an excellent opportunity for us to formally recognise and reward the manufacturer that is at the forefront of vehicle security”.

The benefits of associate sponsorship include alignment with the most authoritative and trusted brand in motoring, VIP attendance at the awards, print and online advertising within What Car? and on whatcar.com, extensive public relations opportunities, exclusive networking and involvement throughout a multi-channel promotional campaign lasting more than eight months.

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars.  The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was secured by London-based agency Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT TRACKER

TRACKER is the UK market leader with nearly one million systems installed

Using VHF and GPS technology, TRACKER’s SVR system enables the police to pin-point a stolen vehicle, even if it is hidden in a container or lock-up.

The underlying VHF technology is in use in 30 countries throughout the world and to date is responsible for over 250,000 recoveries of stolen vehicles worth $5billion (USD).

TRACKER’s recovery statistics speak for themselves. To date TRACKER has recovered more than 20,300 stolen vehicles – worth a staggering £443 million – since 1993. Each month TRACKER helps to recover an average £2million worth of stolen vehicles.  It has also led the police to arrest over 2,060 car thieves.

For further press information on TRACKER please contact Justine Hoadley, Dominic Dennis  or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ.  Telephone: 020 8977 9132.  Fax: 020 8 977 5200. email: [email protected]