Warranty Direct Announced as the Headline Sponsor of What Car? Awards 2013
28th June, 2012
What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9. Warranty Direct will also sponsor the City Car category.
Andrew Golby, What Car? publishing director said: “We are delighted to be working with Warranty Direct, which is the industry’s leading provider of direct consumer warranties.”
The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.
The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association to the awards via a multi-channel promotional campaign.
Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: “We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.”
Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”
The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.
The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.
PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS
2012 Volkswagen Up 1994 Peugeot 306
2011 Audi A1 1993 Ford Mondeo
2010 Peugeot 3008 1992 Volkswagen Golf
2009 Ford Fiesta 1.25i 82 Zetec 5dr 1991 Rover Metro
2008 Jaguar XF 2.7D V6 Luxury 1990 Rover 214 Si
2007 Vauxhall Corsa 1989 Ford Fiesta
2006 BMW 320d 1988 BMW 735i
2005 Land Rover Discovery 1987 Renault 21 Savannah
2004 Volkswagen Golf 1986 Saab 9000 Turbo 16
2003 Seat Ibiza 1985 Volkswagen Golf
2002 Toyota Corolla 1984 Peugeot 205
2001 Ford Mondeo 1983 MG Metro
2000 Skoda Fabia 1982 Mercedes 200T
1999 Rover 75 1981 Volkswagen Golf
1998 Land Rover Freelander 1980 Vauxhall Astra
1997 Renault Mégane Scénic 1979 Peugeot 305
1996 Peugeot 406 1978 Renault 20
1995 VW Polo