19th January, 2016
Danny Bent was voted one of the 100 happiest people in the UK and one of the 50 most inspirational people in London. He is an award winning author and journalist, Guinness World Record holder, and celebrated adventurer and community leader.
After taking part in the BBC’s Ultimate Hell Week in 2015, Danny wanted to capitalise on his personality and unleash his addictive enthusiasm to the world. Slingshot Sponsorship developed a tailored Bootcamp to help Danny attract the right brand partners, which would help him spread his vision as well as developing his personality and brand management within the UK. Through effective benchmarking, strategic PR and communications development, along with celebrity brand management Slingshot developed a robust plan to launch Danny to the world!