6th April, 2016
Slingshot approached Coors Light with an integrated proposition to support the brand message of #DammeCold and the positioning as the ultimate in ice cold refreshment.
Coors Light signed as the ‘Official Beer Partner’ of Snowboxx Festival 2016. Utilising the natural synergies through the shared passions of music and the cold nature of the event Coors Light developed a sponsorship campaign focused on digitally amplifying onsite content & activity to the wider UK audience.
Leveraging other rights across the festival, Slingshot curated activity which included Coors Light stocked exclusively as the beer of the festival, hosted a bespoke Coors Light Igloo Party and the ‘coolest’ trip of the year for 4 lucky competition winners.