18th November, 2013
Slingshot Sponsorship developed Hammerson’s The Big Positive Weekend into the UK’s leading sustainability roadshow, reaching over 6 million consumers across the nation.
Following three years of unsuccessful attempts to get The Big Positive Weekend off the ground, Hammerson hired Slingshot Sponsorship for one day of consultancy through the Sponsorship Bootcamp service.
After the success of the Bootcamp Slingshot was hired by Hammerson to develop a commercial strategy that utilised Hammerson’s dedicated consumers, extensive online audience and developed a platform that enhanced Hammerson’s commercial offering whilst reflecting the diverse nature of sustainability amongst consumer brands.
Within 6 months, Slingshot had secured Nationwide as a Headline Partner and E.ON and Renault as Supporting Partners for the roadshow.