Wales Rally GB
2nd November, 2015
Slingshot Sponsorship were appointed by Wales Rally GB to complete a strategic overhaul of the international motor sport event in an aim to utilise sponsorship to bring the event to past glories.
Since the launch of Wales Rally GB in 1932, the event had never secured significant sponsorship revenue. Within 6 months of being appointed through a competitive pitch process, Slingshot delivered a robust long term sponsorship strategy and had signed 2 global brand sponsors.