12th November, 2015
Following Slingshot’s reputation in building proven sponsorship platforms and events within the music arena Snowboxx enlisted Slingshot to help create viable sponsorship platform to increase revenue and grow the festival.
Using the expertise from both inside the music industry and across the other verticals within the agency Slingshot developed a strategy to differentiate the festival from the key competitors and ensure sponsorship delivered on the wider aims of the festival.
As a direct result of this Snowboxx secured three sponsors to the festival in a matter of months, followed by the delivery of the largest sponsor to date – Rockstar Energy Drink. Due to this the event has grown by over 13% in one year, resulting in the move to a new location and increased opportunity for sponsor integration and over 70% increase in sponsor revenue.