17th June, 2015
To commemorate its 15th anniversary, Supremebeing wanted to get in front of an opinion forming audience to raise awareness of the brand.
Although the brand has been around for many years, Supremebeing felt that it needed to implement a strategy that put them at the forefront of the underground scene. As such, the brand sponsored Dimensions Festival to showcase its product and connect with one of the most forward thinking audiences in the world.
Slingshot worked with Supremebeing to use their sponsorship of Dimensions festival to engage with its core audience. With a key focus on their product, we developed a 6 month strategy in the build up to the festival – using the platform to create content and generate sales.
In celebration of the partnership, Supremebeing created the ‘Solar Series’ – a Limited Edition range of two t-shirts and a jacket that captured the essence of what makes Dimensions Festival so memorable.
From an exclusive launch party with Dimensions, to global competitions and a Gifting Lounge on-site, Supremebeing was able to engage with some of the world’s best artists from Warpaint to Jon Hopkins and Giles Peterson and position itself as the brand for Dimensions’ audience.