What Car? Announce Sponsorship Deal with Hankook Tyre UK
9th July, 2012
What Car? has signed a new associate sponsorship deal with Hankook Tyre UK for the 2013 What Car? Car of The Year Awards. Hankook will also continue to sponsor the Ultra-low-carbon car category.
The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.
Andrew Golby, What Car? publishing director said: “It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again. It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience. Tyres are big business, because at some time, every motorist will need to invest in new tyres.”
Each year, Hankook produces 12 million innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).
The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.
Tony Lee, Managing Director of Hankook Tyre UK said: “All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards. Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers”.
Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”
The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.
The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com.
PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS
2012 Volkswagen Up 1994 Peugeot 306
2011 Audi A1 1993 Ford Mondeo
2010 Peugeot 3008 1992 Volkswagen Golf
2009 Ford Fiesta 1.25i 82 Zetec 5dr 1991 Rover Metro
2008 Jaguar XF 2.7D V6 Luxury 1990 Rover 214 Si
2007 Vauxhall Corsa 1989 Ford Fiesta
2006 BMW 320d 1988 BMW 735i
2005 Land Rover Discovery 1987 Renault 21 Savannah
2004 Volkswagen Golf 1986 Saab 9000 Turbo 16
2003 Seat Ibiza 1985 Volkswagen Golf
2002 Toyota Corolla 1984 Peugeot 205
2001 Ford Mondeo 1983 MG Metro
2000 Skoda Fabia 1982 Mercedes 200T
1999 Rover 75 1981 Volkswagen Golf
1998 Land Rover Freelander 1980 Vauxhall Astra
1997 Renault Mégane Scénic 1979 Peugeot 305
1996 Peugeot 406 1978 Renault 20
1995 VW Polo