Tag: awards

What Car? Car Of The Year Awards 2013 15th January, 2013

After much anticipation, the What Car? Car of the Year Awards in association with Warranty Direct took place on Wednesday 9th January 2013 at the prestigious Grosvenor House Hotel on Park Lane. The event was by far the biggest and best to date with all of the leading manufacturers from the motoring industry in attendance.  The Awards were visually spectacular with the stage placed in the middle of the room amongst the tables and entertainment from comedian Al Murray had the audience in stitches.

The Awards presented by the BBC’s Kate Silverton and What Car? Editor in Chief Chas Hallet revealed the best cars on the market in 2012. The category winners were selected from an incredibly high standard of contenders, with the Audi A3 Sportback taking the prestigious title of What Car? Car of the Year. To view the full list of the 2013 contenders and winners click here.

The 2013 event was a resounding success for the What Car? Awards sponsors with Warranty Direct coming onboard as headline sponsor for the first time, Kwik-Fit joining Associate Sponsors Hankook and TRACKER and Category Sponsors Allianz Global Assistance and Cobra continuing their support for the Awards. For further information on this year’s sponsors click here.

Over 300 people engaged with the What Car? Awards on Twitter and gave a strong indication of the buzz surrounding the 2013 Awards:

Slingshot Sponsorship Wins Young Entrepreneur of the Year Award 2012 9th November, 2012

Jackie Fast managing Director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award for the second consecutive year at the 2012 Camden and Islington Business Awards. The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, events, trade associations, charities, motorsport and music.

Jackie Fast was absolutely thrilled to win the award, commenting:

It is an absolute pleasure to be nominated, let alone win this category for a second year.  Since launching Slingshot Sponsorship three years ago, our business has grown exponentially – which truly shows how valuable our unique business proposition is. It’s a fantastic honour to be recognised by the local community for all the hard work put into developing the agency.

The strict criteria set out for the Camden & Islington Business Awards indicated that only the strongest candidates within the area would be shortlisted for the award. Miss Fast’s repeat win illustrates Slingshot Sponsorship’s capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Camden & Islington Business Awards were announced at the awards ceremony in London on Thursday, 1st November 2012.

Slingshot Sponsorship is Shortlisted at the Camden & Islington Business Awards 11th October, 2012

Jackie Fast, Managing Director of Slingshot Sponsorship has been nominated for the second consecutive year at the Camden & Islington Business Awards for the Young Entrepreneur of the Year Award. The category is open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with an extensive client list that includes Red Bull, Caterham, Outlook Festival and BBC Worldwide.  Since its launch less than 3 years ago, the sponsorship agency has grown dramatically in Islington moving offices over 3 times in less than 8 months due to its expansion.  Slingshot currently employ 10 staff and are looking to recruit additional team members to fulfill the new clients that continue to look for sponsorship services that are more innovative in their execution.

Jackie Fast is thrilled to be nominated, commenting:

It is an absolute pleasure to be nominated again, for the Young Entrepreneur of the Year Award.  Since launching Slingshot Sponsorship three years ago, our business has grown exponentially – which truly shows how valuable our unique business proposition is.  It’s a real honour to be recognised by the local community.

The awards celebrate the work and efforts of businesses across Islington and Camden and look to recognise those who have successfully grown and maintained their business positioning throughout 2012. Miss Fast’s repeat nomination illustrates Slingshot Sponsorship’s capabilities in creating successful partnerships as the company continues to go from strength to strength.

The winners of the Camden & Islington Business Awards will be presented at the Islington Chamber of Commerce on Thursday 1st November 2012.

Slingshot Sponsorship Win Two Golds at the Corporate Engagement Awards 20th September, 2012

Slingshot Sponsorship took home two Gold Awards at the 2012 Corporate Engagement Awards for their work with Haymarket Consumer Media publication What Car? magazine.

A London-based sponsorship agency, Slingshot Sponsorship has been championing an innovative approach to sponsorship since its launch three years ago with a focus on creating successful and lucrative corporate sponsorship programmes that amplify core organisational activity.  Being recognised at the Corporate Engagement Awards is a testament to the unique approach they take with their clients.

Held at the Victory Services Club in London, the evening featured some of the largest sponsorship campaigns focused on corporate partnerships – including Barclays Cycle Hire, Coca-Cola and London2012, as well as BT and Comic Relief.

Competition for the awards was fierce with Slingshot beating out Aviva and Barclays to take home the Gold in Best Execution of Corporate Sponsorship Activity and Best Relationship-building Sponsorship Programme.

Jackie Fast commented, “It is an incredible achievement for Slingshot Sponsorship to be recognised for a second consecutive year at the Corporate Engagement Awards.  We have been working with What Car? since we launched and these awards are the culmination of our hard work.  The sponsorship programme we have developed for What Car? has not only put in place a sustainable sponsorship revenue for the magazine, but has also  helped build stronger commercial relationships overall with their industry partners  – which is exactly what best practice sponsorship should do.”

The Corporate Engagement Awards, organised by Communicate Magazine, are the only European benchmark of best practice in all aspects of the corporate partnership & sponsorship process. They provide an opportunity for staff, companies, agencies and beneficiaries alike, to see their efforts recognised and to celebrate excellence in their collaborative projects.  Entries by contenders in each of the 16 categories were judged on the three criteria of strategy, execution and outcome.

Warranty Direct is Associate Sponsor of the What Car? Green Awards 2012 13th September, 2012

The What Car? Green Awards 2012 will take place on September 19 at the Imagination Gallery, London, and Warranty Direct will be associate sponsor as well as sponsor of the executive car category.

The What Car? Green Awards include the best green cars in each category, as well as an overall winner. The What Car? judging team evaluates more than just CO2, because cars emit a whole concoction of polluting gases, including nitrous oxides and particulates. The judges also evaluate whole-life costs, driveability and reliability.

Awards will be given for the best supermini, small family car, family car, executive car, MPV, alternative-fuel car, SUV, fun car and an overall winner.

Warranty Direct managing director Duncan McClure Fisher said: “Society is becoming more and more concerned with its environmental impact. Motorists are constantly seeking ways to lessen their personal carbon footprint, and that’s why it is important to highlight greener, low-emission car options to the consumer. Green technology may throw up new reliability challenges, but at Warranty Direct we will protect customers whatever their choice of car. We are, therefore, delighted to be associate sponsor of the What Car? Green Awards.”

What Car? publishing director Andrew Golby said: “The What Car? Green Awards advise an increasing number of motorists looking for greener motoring. The industry is delivering ever-greener and cleaner cars, and our awards will help narrow down the choice for consumers in what can be a complex arena.”

What Car? named the Vauxhall Ampera its overall winner in 2011, as well as the best alternative-fuel car.

When Sponsorship Goes Green… 10th September, 2012

With the increasing prominence of environmental issues, event organisers can no longer neglect such concerns when planning for their respective event. This has led to ever more sophisticated green strategies, as well as a number of award shows, conferences and competitions dedicated solely to sustainability; the Tree-Athlon, the What Car? Green Awards and the International Green Awards to name a few.

In his latest blog post “Olympic Sponsorship: Remember the Positives”, Nick Anderson mentioned such “sponsorships [were] becoming dangerously close to having an adverse effect on certain brands”: McDonald’s and Coca Cola were both heavily criticised in the early stages of their Olympic sponsorship. Nevertheless their Recycling program is playing a big part in achieving LOCOG’s goal to hold the most sustainable Games ever. At the beginning of the Games, Coca Cola placed 4,000 branded recycling bins across the venues and the Olympic Park, committing to recycle every soft drink bottle that was put in the bins into a new one within six weeks. Furthermore all Coca‑Cola products currently sold at the Olympic and Paralympic Games are in 100 per cent recyclable PET packaging containing 25 per cent recycled plastic and 22.5 per cent plant-based plastic. Those are just two examples of many actions that Coca Cola took ahead of the Games to implement their sustainable strategy.

Another example of this development is the recyclable McDonald’s restaurant that was built on the Olympic site. With this initiative, McDonald’s aim at reusing 75% of the restaurant and recycling almost everything else by re-allocating all the furniture and equipment to McDonald’s UK restaurant estate after the Games.

But it is not just sports events that are concerned by this green movement. Music festivals and their sponsors are increasingly trying to integrate sustainability within their sponsorship strategies. According to a Havas Sports & Entertainment Research, 80 per cent of European festival goers strongly feel that sponsors need a green strategy. The Glastonbury Festival in the UK seems to have it right, through partnerships with WaterAid, Oxfam and Greenpeace as proofs of its environmental commitment. The 2012 Reading Festival, which took place two weeks ago, followed this trend as well by launching a Recycling Champion competition two months before the event. The Student Recycling Champion worked with Every Can Counts to help promote the recycling of drinks cans and he got a chance to get backstage access to this major music event.

A benchmark example in the US comes from the Lollapalooza Festival in Chicago that dedicated a whole area within its site, called the Green Street, to showcase various environmental initiatives from different organisations and to engage festival goers. The Lollapalooza Festival included several charities and environmental groups in its sponsorship portfolio and gave them the chance to promote their environmental projects.

As the Havas Sports & Entertainment Research study proved, it is important to understand that “green sponsorship” is vital to every right owner and sponsor, no matter which age group they target. A decade ago sponsors with a green strategy were unique. Nowadays it has become a fundamental requirement of any sponsorship strategy. Thus whether you are a right owner or a sponsor, don’t miss out on the sustainability trend and seize the opportunity to make something unique out of it.

EDF Energy Signs as Headline Sponsor of the What Car? Green Awards 2012 29th August, 2012

The What Car? Green Awards 2012 will take place on September 19 at the Imagination Gallery, London, and will be sponsored by EDF Energy.

The What Car? Green Awards include the best green cars in each category, as well as an overall winner. The What Car? judging team evaluate more than just CO2, because cars emit a whole concoction of polluting gases, including nitrous oxides and particulates. The judges will also evaluate whole-life costs, driveability and reliability.

Awards will be given for the best supermini, small family car, family car, executive car, MPV, alternative-fuel car, SUV, fun car and an overall winner.

“Electric vehicles demonstrate important developments that have been made in low-carbon motoring,” said Angus Wilby, Head of Energy Services at EDF Energy. “As the largest producer of low-carbon electricity in Britain and provider of electric vehicle recharging solutions for homes and businesses, EDF Energy’s sponsorship of the What Car? Green Awards is the perfect opportunity for us to demonstrate our commitment.”

As Britain’s largest producer of low-carbon electricity and with considerable electrical and engineering experience within its workforce, EDF Energy is playing a leading role in facilitating the development of PIV recharging technology and infrastructure. This is being achieved by working and consulting widely with motor manufacturers, chargepoint manufacturers, and central and local government offices to help bring about effective recharging solutions.

What Car? publishing director Andrew Golby said: “The What Car? Green Awards advise an increasing number of motorists looking for greener motoring. The industry is delivering ever-greener and cleaner cars, and our awards will help narrow down the choice for consumers in what can be a complex arena.”

What Car? named the Vauxhall Ampera its overall winner in 2011, as well as the best alternative-fuel car.

Cobra in the Fast Lane with What Car? 30th July, 2012

Cobra, a leader in the provision of security, safety and telematics solutions for the automotive and insurance industries, continues to sponsor the Performance Car of the Year category in the What Car? Car of the Year Awards 2013.

What Car? publishing director Andrew Golby said: “It’s great news that Cobra is to be involved for the third year running with the annual What Car? Awards – the performance category is already shaping up to be one of the most exciting categories. We look forward to working with Cobra to deliver the best What Car? Awards yet.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Cobra is the European market leader for stolen-vehicle tracking and location-based services, through its CobraTrak and NavTrakbrands. The company supplies stolen-vehicle tracking and recovery services at a pan-European level to Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, McLaren, Mercedes-Benz Trucks, Mitsubishi, Nissan, Porsche, Renault, Rolls-Royce and Tesla.

Cobra also provides telematics services to vehicle manufacturers, and to insurers for the new breed of usage based insurance policies, including supplying the telematics technology that powers the highly successful Co-Operative Young Driver Insurance.

Andrew Smith, Managing Director of Cobra said: “It’s a great fit for Cobra as a key supplier to so many car manufacturers to be involved with the What Car? Awards. The Awards are an excellent benchmark that really help consumers when making a buying decision. With so many cars and derivatives on sale, it is becoming an increasingly difficult decision – a What Car? Award elevates a car above the crowd.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Slingshot Sponsorship Nominated for the Corporate Engagement Awards 2012 25th July, 2012

Slingshot Sponsorship has been shortlisted for the second year running at the Corporate Engagement Awards.

Slingshot Sponsorship has been shortlisted for three categories at the Corporate Engagement Awards for their innovative approach with consumer publication What Car? Magazine. Categories shortlisted include Best Collaborative Approach, Best Execution of Corporate Sponsorship Activity and Best Relationship Building Sponsorship Programme.

Andrew Golby, publishing director at What Car? commented:

It is a huge achievement to be creating award winning partnerships at What Car?  We have seen first-hand how partnerships can truly achieve more together and it is great how our collaborative approach with Slingshot has helped to create this.

At last year’s awards Slingshot Sponsorship collected two Gold Awards and two Silver Awards for their corporate partnership programme with The Direct Marketing Association (DMA) and credit and business information specialist Equifax.

The Corporate Engagement Awards is the only European benchmark of best practice in all aspects of the corporate partnership & sponsorship process, and three nominations in such competitive categories is a fantastic acknowledgement of Slingshot’s hard work as they enter their third successful year.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing, events, trade associations, charities, motorsport and music.

Jackie Fast, managing director of Slingshot Sponsorship and also a judge at the Corporate Engagement Awards, is thrilled to be shortlisted:

It is such an achievement to not only be nominated for a second year but to also be nominated within three categories alongside some very high profile campaigns. Slingshot Sponsorship has gone from strength to strength and I am thrilled that our hard work and unique approach is being recognised. I am also delighted to be appointed as a judge for the 2012 awards and I am looking forward to helping identify the best partnerships within the industry.

The winners of the Corporate Engagement Awards will be announced at the awards ceremony in London on September 18th 2012.

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