The Knowledge Arena – Challenging The Traditional Festival Model
11th September, 2014
The end of summer always signifies the end of another chapter for the Outlook and Dimensions Festivals team at Slingshot. But summer blues aside, this year’s editions of Outlook and Dimensions Festivals brought with it the launch of the Knowledge Arena.
Curated alongside CDR Projects, an evolving multi-platform music project – Outlook & Dimensions developed an immersive new learning experience space that focused upon music creation, performance and collaboration. For the 14 days spanning first Dimensions and then Outlook Festival, festival-goers and artists were granted the chance to be inspired by their surroundings and have the opportunity to creatively channel their experiences in the sun at the Knowledge Arena.
Technological advancement in the music industry has meant that the process of music creation and performance have continued to blur. Spawned from the minds of festival Director Johnny Scratchley and CDR’s Tony Nwachukwu, the Knowledge Arena was created to take a deeper look into these processes and to understand what factors influence the work that is produced and then performed and enjoyed at Outlook Festival and Dimensions Festival.
Alongside Ableton, Akai and M-Audio, the Knowledge Arena created a fully immersive experience for individuals. The tailored programme featured a mix of music creation workshops, artist masterclasses and conversations and ‘Open Play’ slots which allowed individuals the chance to develop their own ideas supported by a team of specialist producers and DJs.
Such an exploration was delivered alongside Ableton, M-Audio and Akai. A studio was built on the festival site and was fitted with a wealth of equipment for everyone to get their hands on from – Ableton Live, Akai APC40, Ableton Push and M-Audio Trigger Finger Pro.
Not only was the Knowledge Area a space for festival-goers to engage with workshops from our Knowledge Arena professionals, it also hosted a programme of talks and demonstrations from some of the top artists on the bill for both Outlook & Dimensions. The Knowledge Arena saw the likes of Omar, Seven Davis Jr, Alexander Nut, Roman Flugel and more discuss their creative processes.
The Knowledge Arena brought another element to the festival experience at Outlook and Dimensions Festivals this year. Not only did it allow festival-goers the opportunity to try their hand at the latest kit out there, it gave them the chance to delve further into the creative processes of the artists they admire. Each of the artists engaged with their workshops and talks with a level of honesty that you would not be able to find elsewhere.
Coming from a single conversation between Johnny and Tony, the Knowledge Arena is just the first step towards the evolution of the festival experience at Outlook and Dimensions. Keep your eyes peeled for exclusive footage that will be released over the coming weeks.