A Week At Slingshot
17th October, 2013
We get up to a lot at the Slingshot offices, so we thought we’d give a bit of insight into our daily goings on. Our very own Jamie Dey willingly offered his services. Having joined the team four months ago, Jamie has a fresh take on Slingshot’s agency life; so here’s a week with Jamie.
Having spent the weekend in Cornwall which was subsequently followed by the mandatory slog along the A303 late into the night, Monday started with a coffee firmly by my side. It doesn’t take long, however, until I’m off and going with a diary update to see what lies ahead.
With the cobwebs swiftly shaken, the first task is a catch up with the Slingshot team, which gives everyone the chance to catch up with one another’s business – more often than not this turns into an open forum with everyone contributing on strategy and areas in which campaigns can be improved upon (very ambitious for a Monday morning, indeed!).
The rest of day is filled with analyzing new business requests, and looking at what future projects we can get involved in. Each proposal is sent around the team, we offer advice on every inquiry no matter how big or small, it’s important to feedback on every request as you never know what it can lead to.
The day starts briskly by jumping straight into talking with brands that are looking to sponsor the What Car awards? The awards themselves have been a real success over the past two years, and the platform has developed considerably, making it a great account to work on.
Brainstorming possible activations for brands gets the blood pumping and definitely an area of the job I enjoy, this takes up the day and with progress made, the week is looking good. It’s great to see new clients coming on board and the process which is involved from inception – the run up to Christmas looks busy!
Wednesday is dedicated to on-site duties for Silverpop at the Festival of Marketing, this is a chance to get out of the office and see how our work is doing in practice.
Our work with Silverpop as a B2B brand keeps me on my toes as it goes away from our usual consumer focussed platforms. This broad range of experience has really helped me look at each account with an open mind; this is one of Slingshots strong points and has made the agency dynamic in its approach within the industry.
Hump day is gone and it’s the back part of the week – that said, the day is spent sitting in on one of Slingshot’s key services, the sponsorship Bootcamp. The Bootcamp is a one or two day service which aims to provide organisations with an insight into the sponsorship industry with a focus upon developing sponsorship proposals and approaching and securing sponsorship.
Today’s Bootcamp is tailored around an international TV show, which I worked directly on alongside our MD Jackie Fast. Presented by Jackie, the Bootcamp seeks to give insight but most importantly to spark inspiration and discussion, which it looks as though we’ve done! The month’s work prior to today has been demanding, but it’s great to see my strategy warmly received and to know that there is a high chance of it being implemented.
The morning is spent going through sales and prospecting for Digital Unite and their Spring Online event next year. This has proved a real success over the past 18 months and a fantastic example of a well engaged campaign that is making a significant difference across the nation.
The Friday ritual starts early with Tina Turner howling from the office speakers, giving us all the motivation to finish off our weekly progress reports in time to make a dash to the pub.