What Car? announces TRACKER as Associate Sponsor & Security Category sponsor at UK motoring Oscars
23rd May, 2011
What Car? has announced details of a new strategic partnership with TRACKER, the UK’s leading supplier of vehicle tracking systems. TRACKER is to become the associate sponsor of the What Car? Car of the Year Awards – regarded as the UK motor industry’s equivalent of the Oscars – which will next be held in January 2012. In addition TRACKER will also sponsor the security category.
Andrew Golby, What Car? publishing director, said: “We are delighted to announce TRACKER as associate sponsor of the 2012 awards. Plans for next year’s event are well underway, and with the support of one of the industry’s most trusted brands, we are certain of putting on a great night. The Awards are the centre piece of our year and we will have a comprehensive publicity campaign aimed at both the industry and the nation’s car buyers.”
Clive Girling, marketing and technology director for TRACKER, said: “TRACKER is thrilled to be part of the motor industry’s most celebrated event of the year, both as an associate sponsor and backer of the security award. As a champion of stolen vehicle recovery and the fight against vehicle theft, this is an excellent opportunity for us to formally recognise and reward the manufacturer that is at the forefront of vehicle security”.
The benefits of associate sponsorship include alignment with the most authoritative and trusted brand in motoring, VIP attendance at the awards, print and online advertising within What Car? and on whatcar.com, extensive public relations opportunities, exclusive networking and involvement throughout a multi-channel promotional campaign lasting more than eight months.
The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars. The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas. The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.
The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.
The sponsorship deal was secured by London-based agency Slingshot Sponsorship.
ABOUT WHAT CAR?
The What Car? stable includes the long-established magazine, the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.
Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while two million consumers consult the What Car? website every month.
What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.
TRACKER is the UK market leader with nearly one million systems installed
Using VHF and GPS technology, TRACKER’s SVR system enables the police to pin-point a stolen vehicle, even if it is hidden in a container or lock-up.
The underlying VHF technology is in use in 30 countries throughout the world and to date is responsible for over 250,000 recoveries of stolen vehicles worth $5billion (USD).
TRACKER’s recovery statistics speak for themselves. To date TRACKER has recovered more than 20,300 stolen vehicles – worth a staggering £443 million – since 1993. Each month TRACKER helps to recover an average £2million worth of stolen vehicles. It has also led the police to arrest over 2,060 car thieves.
For further press information on TRACKER please contact Justine Hoadley, Dominic Dennis or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Fax: 020 8 977 5200. email: [email protected]