What Car? Awards Safe and Secure with TRACKER 8th August, 2012

TRACKER, the leading provider of vehicle tracking and telematics systems, is to be an associate sponsor of the annual What Car? Car of the Year Awards, which takes place on January 9, 2013. TRACKER will also sponsor the luxury car category.

What Car? publishing director Andrew Golby said: “It’s great news that TRACKER is to be involved with the What Car? Awards again next year. The Awards grow in importance year on year and the influence of any company being involved is hugely beneficial and far-reaching.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. They are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

TRACKER managing director Stephen Doran said: “TRACKER is proud once again to be involved with the What Car? Car of the Year Awards. What Car? has long since promoted the power of working together to beat car criminals and our sponsorship of the Awards enables us to reinforce our message to its growing readership of the importance of vehicle security.”

“Our recently launched Mesh Network is the latest innovation that places TRACKER at the forefront of stolen vehicle recovery solutions.  It brings together the motoring community to support the police in identifying stolen vehicles and returning them to their rightful owners.”

TRACKER has been leading the way in the field of vehicle tracking and telematics since 1993, with more than a million market-leading security and award-winning fleet management systems fitted to vehicles including cars, motorcycles, HGVs, LCVs and plant and construction equipment.

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Cobra in the Fast Lane with What Car? 30th July, 2012

Cobra, a leader in the provision of security, safety and telematics solutions for the automotive and insurance industries, continues to sponsor the Performance Car of the Year category in the What Car? Car of the Year Awards 2013.

What Car? publishing director Andrew Golby said: “It’s great news that Cobra is to be involved for the third year running with the annual What Car? Awards – the performance category is already shaping up to be one of the most exciting categories. We look forward to working with Cobra to deliver the best What Car? Awards yet.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Cobra is the European market leader for stolen-vehicle tracking and location-based services, through its CobraTrak and NavTrakbrands. The company supplies stolen-vehicle tracking and recovery services at a pan-European level to Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, McLaren, Mercedes-Benz Trucks, Mitsubishi, Nissan, Porsche, Renault, Rolls-Royce and Tesla.

Cobra also provides telematics services to vehicle manufacturers, and to insurers for the new breed of usage based insurance policies, including supplying the telematics technology that powers the highly successful Co-Operative Young Driver Insurance.

Andrew Smith, Managing Director of Cobra said: “It’s a great fit for Cobra as a key supplier to so many car manufacturers to be involved with the What Car? Awards. The Awards are an excellent benchmark that really help consumers when making a buying decision. With so many cars and derivatives on sale, it is becoming an increasingly difficult decision – a What Car? Award elevates a car above the crowd.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

What Car? Announce Sponsorship Deal with Hankook Tyre UK 9th July, 2012

What Car? has signed a new associate sponsorship deal with Hankook Tyre UK for the 2013 What Car? Car of The Year Awards.  Hankook will also continue to sponsor the Ultra-low-carbon car category.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director said: “It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again. It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience.  Tyres are big business, because at some time, every motorist will need to invest in new tyres.”

Each year, Hankook produces 12 million innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Tony Lee, Managing Director of Hankook Tyre UK said: “All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards. Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                   1994                       Peugeot 306

2011                       Audi A1                                                                  1993                       Ford Mondeo

2010                       Peugeot 3008                                                      1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                         1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                 1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                    1989                       Ford Fiesta

2006                       BMW 320d                                                            1988                       BMW 735i

2005                       Land Rover Discovery                                        1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                 1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                              1985                       Volkswagen Golf

2002                       Toyota Corolla                                                      1984                       Peugeot 205

2001                       Ford Mondeo                                                        1983                       MG Metro

2000                       Skoda Fabia                                                         1982                       Mercedes 200T

1999                       Rover 75                                                                1981                       Volkswagen Golf

1998                       Land Rover Freelander                                      1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                     1979                       Peugeot 305

1996                       Peugeot 406                                                         1978                       Renault 20

1995                       VW Polo

Warranty Direct Announced as the Headline Sponsor of What Car? Awards 2013 28th June, 2012

What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9.  Warranty Direct will also sponsor the City Car category.

Andrew Golby, What Car? publishing director said: “We are delighted to be working with Warranty Direct, which is the industry’s leading provider of direct consumer warranties.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking  and brand association to the awards via a multi-channel promotional campaign.

Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: “We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.”

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                  1994                       Peugeot 306

2011                       Audi A1                                                                 1993                       Ford Mondeo

2010                       Peugeot 3008                                                     1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                        1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                   1989                       Ford Fiesta

2006                       BMW 320d                                                           1988                       BMW 735i

2005                       Land Rover Discovery                                       1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                             1985                       Volkswagen Golf

2002                       Toyota Corolla                                                    1984                       Peugeot 205

2001                       Ford Mondeo                                                      1983                       MG Metro

2000                       Skoda Fabia                                                       1982                       Mercedes 200T

1999                       Rover 75                                                              1981                       Volkswagen Golf

1998                       Land Rover Freelander                                    1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                   1979                       Peugeot 305

1996                       Peugeot 406                                                       1978                       Renault 20

1995                       VW Polo

The What Car? Awards – a Sponsorship Agency Perspective 13th January, 2012

After a long anticipated year working with the What Car? Car of the Year Awards, the event has happened!

Held at the Grosvenor Hotel on Park Lane, the event was a fantastic culmination of the hard work that went into developing and launching the new cars of 2012.  With a beautifully dressed room and entertainment from Chris Addison, the event was definitely one to remember.

In terms of sponsorship, we managed to increase the sponsorship revenue by 1032% and increased the number of sponsors from two to nine.  To find out more on the strategy employed please visit our case study here.

2012 sponsors that were involved included Hankook, TRACKER, Metro, Mondial Assistance, Green Flag, Cobra, Thule, CNI, and Warranty Direct.  For more information on this year’s sponsors please click here. For a full list of the What Car? 2012 winning manufacturers please click here.

If you missed it, we thought the Twitter action summed it up nicely:

Even the sponsors were getting involved…

Some of the wins…

And the big announcement…

And of course, no awards blog post would be complete without photos from the Photo Booth sponsored by Associate Sponsor TRACKER. Here is the Slingshot Team in action:

Premium Car Accessory Leader Thule Teams With What Car? 10th October, 2011

What Car? has signed Thule, the world’s premium leader in sport and utility transportation of car roof racks, bike and car category of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in January 2012.

Andrew Golby What Car? Publishing Director commented: “We are delighted to be working with Thule, who have joined us as a sponsor of the 2012 What Car? Awards. We spend a great deal of our time assessing family cars, and Thule’s products are an essential part of making big days out and annual holidays safe and enjoyable. It is very apt then, that they are now associated with the family car category of our Awards ceremony. Whichever vehicle wins on the night, there is sure to be a Thule accessory to enhance it even further.”

“Safety is paramount to parents and here at Thule we make it possible to put safety first whilst attaining an active lifestyle with your family in a stylish, easy to use format”, commented Peter Barker, UK General Manager.

The benefits of the What Car? Awards sponsorship deal includes alignment with the most authoritative and trusted brand in motoring. Brand positioning and awareness, extensive PR opportunities, networking and association to the awards via a multi-channel promotional campaign.

The What Car? Car of the year awards and acknowledged by many as the UK Motoring Oscars is the automotive industries best known and most influential awards ceremony and the awards themselves are much coveted by car makers both in the UK and overseas.

The event is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

What Car? reaches almost 3,000,000 consumers every month through the website, magazine or PR activity.

The event is to be held at the Grosvenor House Hotel in London on the 12th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was brokered by Slingshot Sponsorship.

ABOUT What Car?

The What Car? stable includes the long established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month. Two million unique consumers consult the What Car? website every month.

Haymarket Magazines is the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT The Thule Brand

The Thule brand was established in Sweden in 1942. Thule is a premium brand used globally for a wide assortment of products with a focus on solving the problem of how to bring equipment with you when using a car (roof racks, bike and water sport carriers, roof boxes). There are also other product areas such as accessories for recreational vehicles, trailers for active life (horses, boats, etc), snow chains and luggage.

Thule is the largest brand in the Thule Group. With its origins in Sweden, Thule is now a truly global brand.

In 1942, Thule was founded by the Thulin family, when Erik Thulin, a true lover of the outdoors, put the Thule name on a Pike Trap that he designed and began selling to the fisherman of Scandinavia. It wasn’t long before he added other practical things to his company’s portfolio. Business boomed, gaining profitably year after year.

By the 1960s, the company began to concentrate its business on car-related product

The Thulin family sold Thule to the publicly listed company Eldon in 1979. It continued to grow both organically and through acquisitions (trailers and rooftop box manufacturing), and Thule has been in growth mode ever since. New markets have been opened, product categories have been launched and several companies have joined.s, and before long the first roof rack was born. New product categories were added in the 1970s and new markets were opened worldwide (e.g. US, Japan).

In 2004, the Thule Group acquired Italian snow chain manufacturer König. An ensuing close collaboration resulted in a series of Thule branded snow chains for passenger cars. A year later, in 2005, RV Accessories company Omnistor was added to the Thule Group portfolio and integrated with Thule. By acquiring towing systems company Brink in 2006, Thule Group added yet another product range to its portfolio. This integration has resulted in a series of towbars and bike carrier solutions. Since 2007, Case Logic has been part of Thule Group. As a consequence of the collaboration between Thule and business area Carry Solutions, a range of Thule branded luggage, bags and cases was launched in 2010.

What Car? Announce Hankook as Associate Sponsor for Motoring Oscars 25th July, 2011

Hankook one of the world’s largest and fastest growing tyre manufacturers is to become an Associate Sponsor of the 2012 Motoring Oscars, the What Car? Car of The Year Awards. Hankook are also to sponsor the Ultra Low Carbon Award Category.

What Car? publishing director Andrew Golby said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards. Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same way. Car buyers are placing an increasing priority upon energy-efficient technologies, and look to What Car? for guidance. The ultra-low-carbon category is an accolade that every manufacturer will be keen to win, and we look forward to announcing the result of our judging next January.”

Tony Lee, Managing Director Hankook UK said. “Hankook are pleased to become Associate Sponsor of the What Car? 2012 awards, and to also sponsor the Ultra-Low-Carbon category which is very much in line with the launch of our new Kinergy Eco tyre range. Looking after the environment and reducing our CO2 footprint are becoming an increasing concern for today’s consumer.

“The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.”

The benefits of the sponsorship agreement includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness to an audience of key influencers and decision makers from the motoring industry.

The What Car? Car of the Year Awards are acknowledged by many as the UK Motoring Oscars.  It is the automotive industry’s best known and most influential awards ceremony and the event is coveted by car makers both in the UK and overseas.  The What Car? awards issue is a key influencer for consumers in their car buying decision making process and is the brands best selling issue and driver of website traffic.

The event is to be held at the Grosvenor House Hotel, Park Lane in London on the 11th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

 

About WHAT CAR?

What Car?, the UK’s biggest car-buying brand, has two magazines, a market-leading website and several established brand extensions. Its flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month (NRS Jan-Jun 2010).

whatcar.com is the UK’s leading car-buying website, offering trusted reviews and data on every new car. A winner of numerous awards and accolades, whatcar.com is recognised as one of the UK’s leading consumer websites for car purchases and attracts over 2 million visits per month.

What Car? is owned by Haymarket Media Group – the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

About HANKOOK UK

Hankook is one of the world’s largest and fastest growing tyre manufacturers for innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).  Hankook sells its products in more than 180 countries with production facilities in Asia and Europe currently producing over 86 million tyres annually.

Hankook Tyres were first introduced into the UK in the early 1980s and since then the company has progressively built a level of brand awareness and reputation for quality equalling that of many longer established brands.  The extensive range of tyres are available through a network of quality retailers in support of which Hankook is committed to on-going development and further strategic expansion.

The company invests five percent of its revenues in Research and Development every year.  Their five Research and Development centres in Korea, Germany, USA, China and Japan develop the very latest in market-specific, customised and innovative technologies.  They greatly contribute in providing optimal tyre solutions designed to meet the regional requirements and demands of their customers.

Internationally leading car manufacturers such as Audi, BMW, Chevrolet, Chrysler, Ford, Hyundai, Kia, Opel, and Volkswagen rely on tyres made by Hankook for their original equipment.

Hankook are also involved with several internationally renowned motorsport events including the international touring car series DTM with Audi and Mercedes-Benz and the Le Mans 24 Hour Race with Ferrari.

The company invests some five percent of its revenues in Research and Development every year.  Such research has led to the introduction of the Kinergy Eco line of tyres which combines state-of-the-art tyre technology in the areas of safety, handling, and comfort with the environmental consciousness that is becoming an increasingly important criterion for today’s vehicles.

The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.

Cobra to Sponsor 2012 What Car? Awards 28th June, 2011

Cobra, a leader in the provision of security and safety solutions for the automotive industry, has announced that is to once again sponsor the prestigious What Car? Awards. The company will be sponsoring the performance and luxury award categories at next year’s event, to be held at The Grosvenor House Hotel in London on January 12, 2012.

Cobra has over 35 years experience partnering many of the world’s most recognised vehicle manufacturers, developing bespoke solutions for both factory and after market installation on a global level.

Cobra offers a vast number of products and solutions and is at the forefront of electronic and telematics systems technology for the automotive industry.  Cobra’s range includes alarms and immobilisers, parking sensors, in-car communications, entertainment solutions and GPS stolen vehicle tracking systems.

Managing director of Cobra UK, Andrew Smith, said: “With over 35 years experience working at the top level of this industry, we are proud to be teaming up with What Car? to sponsor the performance and luxury categories at the UK motoring Oscars.”

 

Through its CobraTrak and NavTrak brands, Cobra is the European market leader for Stolen Vehicle Tracking and the only approved supplier to: Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, Mercedes-Benz Trucks, Nissan, Porsche, Renault and Tesla. Cobra offers fully integrated stolen vehicle tracking services across 36 European countries, Russia and South Africa.

“Both award categories keep us front of mind with our existing and potential prestige car manufacturer partners, as a premium supplier of high end safety and security solutions to the automotive industry,” continues Smith.

Cobra also provides a range of telematics solutions to vehicle manufacturers, fleets, logistics providers and insurance companies.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Cobra again, who return for a second year. Plans for next year’s event are well underway, and we are excited to have an opportunity to further develop the partnership.”

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars. The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas. The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The sponsorship deal was secured by Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT COBRA

A leader in the provision of security and safety solutions for the automotive industry, Cobra is a Tier One partner to the main European and Asian car, commercial vehicle and motorcycle manufacturers, developing bespoke solutions for both factory and aftermarket installation. The company has a worldwide network of around 40 local commercial partners.

A pioneer of vehicle electronic solutions and at the forefront of vehicle security and safety technology, Cobra has been providing vehicle manufacturers with tried and tested products for line-fit since the 1970s.

Cobra’s products include Cobra Alarms and Immobilisers, Cobra Parking Sensors, CobraTrak Stolen Vehicle Tracking, In-car DVD systems, Rear View Reversing Cameras and Monitors,  Bluetooth® Handsfree Systems, Cruise Control and Speed Limiters.

Cobra provides a range of telematics solutions to fleets, vehicle manufacturers, logistics providers and insurance companies. Cobra already provides the telematics technology for the Coverbox pay as you drive insurance policy, and the Co-Operative is using it to power its Young Driver Insurance.

What Car? announces Mondial Assistance UK as sponsor of the Executive Category at UK motoring Oscars 2nd June, 2011

What Car? has signed Mondial Assistance in the UK, a leading provider of bespoke customer care solutions to the motor industry, , as the sponsor of the executive category at the What Car? Car of the Year Awards – regarded by many people as the UK motor industry’s equivalent of the Oscars – which are next due to be held in January 2012.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Mondial Assistance here in the UK. It’s a great opportunity for both brands and we’ll be working very hard to make the 2012 event the best we have ever had. The event will enjoy an extensive publicity campaign, aimed at both the industry and the car buying public, and we will work closely with Mondial to ensure a truly successful partnership.”

Lee Taylor, automotive sales director for Mondial Assistance UK, said: “As a provider of premium after sales solutions for prestige manufacturers, supporting the executive car award gives us the opportunity to celebrate excellence in luxury motoring.  The What Car? Awards evening is always a highlight in the motor industry calendar and 2012 will be no exception.”

The benefits of the sponsorship deal include alignment with the most authoritative and trusted brand in motoring and brand positioning and awareness to an audience of key influencers from the motoring industry.

The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This sponsorship was secured by Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

Mondial Assistance UK – A member of Allianz Global Assistance

In 2010, Mondial Assistance began its transition to become Allianz Global Assistance, which is the international leader in assistance, travel insurance and health, life & home care services.  Today, Allianz Global Assistance counts more than 10 783 employees who speak 40 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents.  250 million people, or 4% of the world’s total population, benefit from its services, which are provided on all five continents.  Mondial Assistance in the UK is to become Allianz Global Assistance by the end of 2012.

For further press information please contact:

Margot Tomkinson-Smith, Justine Hoadley or Jen Staniforth

HSL

Tel: 020 8977 9132 or email [email protected]