Red Bull Cliff Diving World Series

Rights Holder

Slingshot Sponsorship developed an innovative marketing campaign for a Norwegian-based female sports brand around the Red Bull Cliff Diving World Series 2012.

With millions of viewers worldwide, Slingshot Sponsorship saw a great opportunity that was being missed around the introduction of women to the event the following year.

Having formed a partnership between  the female sportswear brand, Kari Traa, and cliff-diving sensation, Ana Bader, Slingshot Sponsorship created a PR campaign around a series of ‘teaser-dives’ from iconic locations around Norway in the build-up to the cliff-diving series.

The Kari Traa/Ana Bader teaser dives received brand-specific coverage across Scandinavian and German broadcasters, combined with global exposure from activation at the Red Bull Cliff Diving leg itself.