12th November, 2015
With little presence in the music world, Slingshot Sponsorship worked with Toshiba’s marketing team to develop a unique and targeted campaign around Mencap’s Little Noise Sessions.
Slingshot Sponsorship developed a comprehensive strategy that promoted Toshiba’s music and CSR credentials culminating with extensive activation at the six day music event boasting international artists in London. Through the staggered release of unique content from Little Noise Sessions artists (Coldplay, Gary Barlow, Ed Sheeran, Jesse J, The Maccabees, Emeli Sande, Olly Murs, etc); promoted Facebook competitions around music; and a joint-promotion with Spotify, Toshiba firmly positioned itself as a respected player in the music industry. As a result, Toshiba doubled their Facebook following during the three month campaign, while also showcasing their support and raising much needed funding for the leading UK charity.