Slingshot Sponsorship were appointed by Wales Rally GB to complete a strategic overhaul of the international motor sport event in an aim to utilise sponsorship to bring the event to past glories.
Since the launch of Wales Rally GB in 1932, the event had never secured significant sponsorship revenue. Within 6 months of being appointed through a competitive pitch process, Slingshot delivered a robust long term sponsorship strategy and had signed 2 global brand sponsors.
Supremebeing
17th June, 2015
To commemorate its 15th anniversary, Supremebeing wanted to get in front of an opinion forming audience to raise awareness of the brand.
Although the brand has been around for many years, Supremebeing felt that it needed to implement a strategy that put them at the forefront of the underground scene. As such, the brand sponsored Dimensions Festival to showcase its product and connect with one of the most forward thinking audiences in the world.
Slingshot worked with Supremebeing to use their sponsorship of Dimensions festival to engage with its core audience. With a key focus on their product, we developed a 6 month strategy in the build up to the festival – using the platform to create content and generate sales.
In celebration of the partnership, Supremebeing created the ‘Solar Series’ – a Limited Edition range of two t-shirts and a jacket that captured the essence of what makes Dimensions Festival so memorable.
From an exclusive launch party with Dimensions, to global competitions and a Gifting Lounge on-site, Supremebeing was able to engage with some of the world’s best artists from Warpaint to Jon Hopkins and Giles Peterson and position itself as the brand for Dimensions’ audience.
Carphone Warehouse
18th November, 2013
Carphone Warehouse wanted to ‘own’ a new market and ensure that their mission to improving people’s lives through technology rang through the entire business.
Spring Online was the perfect platform to activate this message. With digital exclusion affecting over 7 million in the UK, almost every staff member within Carphone Warehouse could relate to this need. By working with their stores, Carphone Warehouse created a unique staff engagement plan that has gone on to win two awards at the Corporate Engagement Awards and the Digital Impact Awards.
What Car? Awards
18th November, 2013
Through a unique approach,Slingshot rejuvenated the sponsorship strategy to create a sustainable, significant revenue for the What Car Awards – increasing revenue to over 1700% in less than two years.
Following 15 years of wavering sponsorship, Haymarket Consumer Media employed Slingshot to revive the Award’s commercial offering. Through a full-scale audit, we uncovered significant value in previously underutilised opportunities. Assets developed included a landmark collaboration partnership with The Metro; discounted advertising across Haymarket’s portfolio; and the development of ancillary events – greatly increasing the value beyond the Awards itself. Results have seen a significant revenue increase for the event, but also additional advertising revenue driven through new relationships built with the award’s sponsors.
Red Bull Cliff Diving World Series
18th November, 2013
Slingshot Sponsorship developed an innovative marketing campaign for a Norwegian-based female sports brand around the Red Bull Cliff Diving World Series 2012.
With millions of viewers worldwide, Slingshot Sponsorship saw a great opportunity that was being missed around the introduction of women to the event the following year.
Having formed a partnership between the female sportswear brand, Kari Traa, and cliff-diving sensation, Ana Bader, Slingshot Sponsorship created a PR campaign around a series of ‘teaser-dives’ from iconic locations around Norway in the build-up to the cliff-diving series.
The Kari Traa/Ana Bader teaser dives received brand-specific coverage across Scandinavian and German broadcasters, combined with global exposure from activation at the Red Bull Cliff Diving leg itself.
London Irish Rugby Club
18th November, 2013
Bums on seats, more often.
The London Irish Rugby Club has a loyal fan base; however, they wanted to sustain a higher attendance throughout the entire season. The most successful game and event, the St. Patrick’s Party, annually attracts a record breaking number of spectators. Based on this concept, London Irish expanded the idea to an additional 4 games – creating the Big 5.
Slingshot Sponsorship was tasked with helping London Irish develop and optimise this opportunity – creating sponsorship and brand partnerships to reduce the additional event expenditure that would have been required to put the event series together.
The London Irish Big 5 has attracted a crowd of 100,000+ across all five events, with sponsors including McCain Foods, Aviva, EA Sports, Hilton Hotels and Global Action Plan.
Mencap’s Little Noise Sessions
18th November, 2013
Slingshot Sponsorship secured two separate six-figure headline sponsors two years in a row for the leading UK disability charity Mencap.
Following four years without any crucial corporate sponsorship, Mencap hired Slingshot Sponsorship to completely restructure the commercial offering around its annual music event in Hackney.
With a strong portfolio of music-focused relationships, Slingshot Sponsorship secured Asus (2011) and Toshiba (2012) as the Little Noise Session’s headline sponsors, with Spotify also brought in as a media partner.
Not only did Slingshot Sponsorship bring in a significant amount of vital financial support for the Little Noise Sessions, but it also implemented the account management framework that was essential to ensuring both headline sponsorships were successful.
Like Minds
18th November, 2013
The UK’s leading knowledge sharing platform approached Slingshot Sponsorship to help them unlock commercial value within their proposition.
To help stimulate International growth and assess additional revenue streams, Slingshot was tasked with educating Like Minds on how to sustainably integrate sponsorship into their events.
Slingshot’s Bootcamp carefully assessed Like Minds’ current offering and broke down key areas in which the team could develop their sponsorship package. The Bootcamp focused specifically upon utilising key digital platforms and highlighted the importance of valuation.
Like Minds walked away with a fresh approach to sponsorship, a clear digital strategy and key brand contacts.
Hammerson
18th November, 2013
Slingshot Sponsorship developed Hammerson’s The Big Positive Weekend into the UK’s leading sustainability roadshow, reaching over 6 million consumers across the nation.
Following three years of unsuccessful attempts to get The Big Positive Weekend off the ground, Hammerson hired Slingshot Sponsorship for one day of consultancy through the Sponsorship Bootcamp service.
After the success of the Bootcamp Slingshot was hired by Hammerson to develop a commercial strategy that utilised Hammerson’s dedicated consumers, extensive online audience and developed a platform that enhanced Hammerson’s commercial offering whilst reflecting the diverse nature of sustainability amongst consumer brands.
Within 6 months, Slingshot had secured Nationwide as a Headline Partner and E.ON and Renault as Supporting Partners for the roadshow.
