Slingshot Sponsorship Walk Away with Two Bronze Awards at the Field Marketing & Brand Experience Awards in London
2nd November, 2015
Last week the Slingshot team attended the Field Marketing & Brand Experience Awards at the Troxy. It was a really great night with eccentric British themed activities, topped off with two bronze awards! We were rewarded for the Outsourced Sales Performance of the Year for our work over the past five years with the What Car? Awards as well as the Most Effective Sponsorship Activation for our work with Ableton at Outlook and Dimensions Festivals in 2014.
Slingshot came on board with the What Car? Awards in 2011 transforming the sponsorship revenues within the first year; however, being retained since, revenue has continued to increase year on year. Beyond that sponsors now working with the What Car? Awards have been integrated throughout other areas of the business – illustrating how partnerships are integral to the overall organisation. As one of Slingshot’s first clients, their success and multi-award winning sponsorship programmes is recognition for our new approach to developing sponsorship in today’s changing landscape. Find out how we did it on the case study here.
Securing bronze for the Most Effective Sponsorship Activation is particularly relevant this year – outlining how Slingshot worked with a rights holder to develop new properties based on insight. The development of the Knowledge Arena is the first activation of its kind worldwide. This development of roundtables, show and play technologies, and panel discussions at a music festival was welcomed and become a key driver for music software and technology companies partnering with the festival overall. See the full case study here.
Given the fierce competition, we are really proud of this achievement which is a testament to the team and the clients who worked hard to make this happen.