Slingshot Sponsorship Wins European Sponsorship Association Rights Holder Award 2016 10th February, 2017

Slingshot Sponsorship has won the Rights Holder Award for the second consecutive year, at the 2016 European Sponsorship Awards for their work with Snowboxx Music Festival. The category celebrates the rights holder that has gone out of their way to support sponsoring brands, offering innovative solutions and opportunities.


With Snowboxx confirming the relocation of the festival to a substantially larger site in 2016, Slingshot were appointed to complete a strategic analysis of the property in order to utilise sponsorship (both funds and contra) to ensure an effective and profitable transition.


Since the launch of the event in 2012, the event had only ever secured 1 sponsorship from a brand. Within 3 months, Slingshot and the Snowboxx managed to secure crucial additional revenue and support from 3 global brand partnerships with Coors Light, Rockstar Energy Drink & Jungfrau, which ultimately contributed towards a sold out festival and through integrating bespoke brand activity the festival experience was enormously enhanced.


Slingshot approached Coors Light with an integrated proposition to support the brand message of #DammeCold and the positioning as the ultimate in ice cold refreshment. Coors Light signed as the ‘Official Beer Partner’ of Snowboxx Festival 2016. Utilising the natural synergies through the shared passions of music and the cold nature of the event Coors Light developed a sponsorship campaign focused on digitally amplifying onsite content & activity to the wider UK audience.


Slingshot also brokered the partnership between Snowboxx and Rockstar Energy Drink the ‘Official Energy Drink’ for Snowboxx Festival 2016. Rockstar Energy Drink has always had a close connection with music and winter action sports and as such the partnership was a natural fit. Rockstar Energy Drink were granted use of use of a range of Snowboxx imagery and assets as well as the support of VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.


Jackie Fast, MD of Slingshot Sponsorship was absolutely thrilled to win the award, commenting:

“Absolutely delighted to win this prestigious ESA award for the second year in a row, thank you to ESA for supporting the work that Slingshot does with rights holders. We are so happy to have helped Snowboxx enhance their event and look forward to seeing this event continue to flourish in years to come.”


The winners of the European Sponsorship Association Awards were announced at the awards ceremony in London on Thursday, 9th February 2017.



Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact Kieran Morris:

Telephone: +44 (0)207 226 7839

Email: [email protected]

Slingshot Sponsorship signs Carphone Warehouse as Headline Sponsor of Award-Winning Spring Online Campaign 18th February, 2013

Digital Unite has announced that Carphone Warehouse will act as headline sponsor for Spring Online, one of the nation’s largest, annual digital inclusion campaigns which runs between April 22-26 2013.

Over 7.5million people have never used the internet, of which around 6.5 million are aged over 55 years and many more don’t have basic online skills such as searching the web and sending and receiving emails. Spring Online is an award-winning campaign that provides a unique platform to help people understand, explore and enjoy digital technology. The campaign supports people and individuals to throw open their doors and hold free digital taster events for their local communities. This year, around 2,500 Spring Online events are expected to be held across the UK helping thousands of older people and other less confident users, to take their first steps online.

Carphone Warehouse’s CEO, Andrew Harrison, said: “We are delighted to support Digital Unite’s Spring Online campaign which complements our vision to help make people’s lives better through technology. Digital exclusion is something we all should be addressing and with our presence on every high street coupled with friendly, knowledgeable store colleagues, we’re ideally placed to facilitate this leading initiative. Furthermore, this campaign compliments our other corporate responsibility activity, Tablets for Schools, and of course our own Geek Squad.”

Now in its 12th year, Digital Unite’s Spring Online campaign has been instrumental in successfully helping tens of thousands of people make digital technology a part of their everyday lives. Joyce, a previous Spring Online attendee, was moved to tears when she saw photographs online of where she used to live.  “I never knew you could see things like this on the internet, this is wonderful, coming here today was the best thing I could have done.”

The local community approach of the campaign also enables people to integrate with the resources and support closely available to them and helps to enhance the foundations of a more connected society. Carphone Warehouse’s sponsorship of the Spring Online campaign will be administered by Digital Unite’s charitable arm, the Digital Unite Trust.

Emma Solomon OBE, Founder of Digital Unite expressed: “We are absolutely thrilled to have Carphone Warehouse as our headline sponsor for Spring Online this year. Having access to digital technology and being equipped with the skills to use it, is a must-have in today’s digital society. It enables people to become more active citizens and more discerning consumers and it can also help to reduce loneliness and open new avenues to pursue hobbies and interests.

With the fantastic support of our event holders Spring Online has helped to reach tens of thousands of people from a wide cross-section of society and inspired them to make digital technology an everyday part of their lives. Having Carphone Warehouse on board with us for 2013 will undoubtedly help to extend the reach and impact of the campaign even further and we look forward to making this the best year yet.”