Slingshot Sponsorship Wins European Sponsorship Association Rights Holder Award 2016 10th February, 2017

Slingshot Sponsorship has won the Rights Holder Award for the second consecutive year, at the 2016 European Sponsorship Awards for their work with Snowboxx Music Festival. The category celebrates the rights holder that has gone out of their way to support sponsoring brands, offering innovative solutions and opportunities.

 

With Snowboxx confirming the relocation of the festival to a substantially larger site in 2016, Slingshot were appointed to complete a strategic analysis of the property in order to utilise sponsorship (both funds and contra) to ensure an effective and profitable transition.

 

Since the launch of the event in 2012, the event had only ever secured 1 sponsorship from a brand. Within 3 months, Slingshot and the Snowboxx managed to secure crucial additional revenue and support from 3 global brand partnerships with Coors Light, Rockstar Energy Drink & Jungfrau, which ultimately contributed towards a sold out festival and through integrating bespoke brand activity the festival experience was enormously enhanced.

 

Slingshot approached Coors Light with an integrated proposition to support the brand message of #DammeCold and the positioning as the ultimate in ice cold refreshment. Coors Light signed as the ‘Official Beer Partner’ of Snowboxx Festival 2016. Utilising the natural synergies through the shared passions of music and the cold nature of the event Coors Light developed a sponsorship campaign focused on digitally amplifying onsite content & activity to the wider UK audience.

 

Slingshot also brokered the partnership between Snowboxx and Rockstar Energy Drink the ‘Official Energy Drink’ for Snowboxx Festival 2016. Rockstar Energy Drink has always had a close connection with music and winter action sports and as such the partnership was a natural fit. Rockstar Energy Drink were granted use of use of a range of Snowboxx imagery and assets as well as the support of VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.

 

Jackie Fast, MD of Slingshot Sponsorship was absolutely thrilled to win the award, commenting:

“Absolutely delighted to win this prestigious ESA award for the second year in a row, thank you to ESA for supporting the work that Slingshot does with rights holders. We are so happy to have helped Snowboxx enhance their event and look forward to seeing this event continue to flourish in years to come.”

 

The winners of the European Sponsorship Association Awards were announced at the awards ceremony in London on Thursday, 9th February 2017.

 

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Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact Kieran Morris:

Telephone: +44 (0)207 226 7839

Email: [email protected]


Snowboxx Festival Secures Rockstar Energy Drink as Official Partner 25th November, 2015

Rockstar Energy Drink has been announced as the ‘Offical Energy Drink’ for Snowboxx Festival 2016 with the agreement brokered by Slingshot Sponsorship.

Snowboxx Festival has found a new home in Avoriaz, the heart of the Port du Soleil ski region. The festival is creating something never before seen at winter festivals, its own ‘Snowboxx Village’ in the heart of the town. The village will host a plethora of events, main stage performances, off-the-wall festival features & local food and drink stalls.

The partnership will see Rockstar Energy Drink integrate throughout Snowboxx 2016 having been granted use of use of a range of Snowboxx imagery and assets. This will be further supported by VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.

Gordon Donald, Brand Manager for AG Barr commented “Rockstar Energy Drink has always had a close connection with music and winter action sports so partnering with Snowboxx felt like a perfect and natural fit for our us. The festival has grown each year and the Rockstar team are excited to bring our unique brand of energy and party to Avoriaz!”

Following sell out attendances in the last three events, Snowboxx 2015 featured the likes of Jungle, 2manydjs, Blonde and Eton Messy for a week of music and slopeside activities. Now Snowboxx 2016 is set for an even bigger 2016 lineup with chart topping duo Sigma and double Mobo award winner Stormzy already featured on the bill alongside hip-hop legend Grandmaster Flash.

Aden Levin, Managing Director, Snowboxx remarked “The partnership with Rockstar Energy Drink is really exciting for Snowboxx. The brand embodies the Snowboxx spirit of living life to the full and there is a great crossover between the event attendees and their audience. We look forward to welcoming them to Avoriaz!“.

Final tickets now remaining for Snowboxx 2016 now at http://snowboxx.com/


Slingshot Sponsorship Appointed as Exclusive Sponsorship Agency for Snowboxx Festival 9th October, 2014

The highlight of the winter festival calendar – Snowboxx Festival, has appointed Slingshot Sponsorship as their exclusive sponsorship agency. The festival is to be held in March 2015 at the beautiful resort of Alp D’Huez, France.

Since its inception in 2013, Snowboxx festival has hosted attendees from across the globe.  A week long snow escape, Snowboxx, is the perfect ski holiday – granting audiences the chance to cruise alpine pistes by day and dance to world renowned DJ’s by night.  The festival will take over the town of Alp D’Huez this year, creating festival hubs, open air stages, après terrace parties and late night club parties.

With world renowned DJ’s headlining last year, this year’s festival promises to be the best yet. Festival Director, Aiden Levin stated: “we are delighted to be working with Slingshot Sponsorship. Snowboxx was built on the premise to offer something fresh to the festival market and we feel that Slingshot is the agency to help us maximise on this opportunity.”

Snowboxx not only focusses on the snow and music – the festival offers outdoor pool parties, world record attempts, tropical tea parties, live art on the snow and karaoke on the chairlifts. With a new location as well as bigger events and artists lined up for 2015, Snowboxx is shaping up to be the festival of the season.

Jackie Fast, Managing Director, Slingshot Sponsorship stated: “we were really impressed by the rate Snowboxx has expanded in two years. The festival market is becoming ever more saturated, so it was really refreshing to come across a festival like Snowboxx, which offers a truly unique platform for its audience and brands.”

Snowboxx festival will be hosted in March 2015 at Alp D’Huez ski resort, France.