Forbes Speaks to Slingshot Sponsorship MD Jackie Fast on her mission in the industry
22nd October, 2015
Forbes recently caught up with Slingshot Sponsorship’s MD Jackie Fast to discuss her journey through the sponsorship industry to date. Insight on how to break into the sponsorship industry, what drives entrepreneurs, and how changing the model has helped to drive Slingshot’s client successes.
Long Live the King! Fast Food Brand Ambassadors Return Following Hiatus
7th September, 2015
Brand ambassadors have long been used by brands, however it is the return of a larger than life King that has drawn attention across the globe in recent months. Once over shadowed by the might of McDonalds’Ronald McDonald character (named after former CEO and inventor of the wildly loved chicken nugget) the Burger King, King has returned!
The King’s resurrection began at the start of the summer forming part of the entourage which escorted Floyd Mayweather to the ring during the ‘fight of the century’ against Manny Pacquiao in May this year.
The mere sight of the brand ambassador in this setting created mass attention around Burger King. Social media interaction increased significantly creating over 1,343% growth interest for the brand. Yet not all interest was positive with many criticising Burger King for supporting the convicted domestic abuser across Twitter.
With Adweek reporting The King created over a weeks’ worth of publicity for Burger King simply by appearing in coverage of the ring walk with Floyd Mayweather perhaps this is the first in line for the fast food ambassadors – beware the return of The King, Ronald, and The Colonel.