Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018. 27th November, 2018

Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018.

 

London, UK, 27/11/18 – Slingshot Sponsorship, a strategic sponsorship agency, has today been named 2018’s most innovative sponsorship agency by SME News as part of their Business Elite Programme.

SME News (a brand of AI Global Media) is a quarterly publication which draws on a UK wide network of industry insiders to provide CEO’s, leaders and decision makers with cutting edge features, the latest news and industry deals.

The awards programme, strives to showcase the talent, hard work and commitment of SME firms from a vast array of industries across the UK. Its Business Elite program is formulated on the back of months of qualitative and quantitative research to ensure that its awards are a true representation of the very best that the SME environment has to offer. This tried and tested method ensures that each and every award is given on a strictly a merit basis,

Kieran Morris, Director of Slingshot Sponsorship stated: “We are extremely proud to win this award from SME News. We have had a great year creating and evaluating sponsorship opportunities for our clients including Extreme Tech Challenge, London New Year’s Day Parade, NOW TV and Southbank Wintertime Festival. Winning this award has topped a great year and we can’t wait to see what 2019 brings!”

To see the full list of winners, click here.

About Slingshot Sponsorship

Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, business conferences, sports teams and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact:

Kieran Morris, Director, Slingshot Sponsorship

Telephone: +44 (0)7527 784019

Email: kieran@slingshotsponsorship.com


Extreme Tech Challenge (XTC) announces Top 25 for Fifth Annual Competition 25th October, 2018

Passion, purpose and innovation are key characteristics of the Top 25 Challengers poised to take on ACTAI Global’s Extreme Tech Challenge (XTC) 2019; the fifth annual race to Sir Richard Branson’s Necker Island. Unveiled during the XTC 2018 Finals on the island this week, the Top 25 contenders will now embark on the world’s ultimate startup competition.

XTC 2019 unfolds across key stages throughout the year leading up to the finals on Necker Island, scheduled to take place April 3rd 2019. This year’s top 25 features companies from twelve countries including Thailand, Estonia, Switzerland, Norway, Israel, Australia, Turkey, USA, Mexico, and more.

There is also a wide variety of industries represented, with this year’s top 25 featuring an increase in energy, environment, and wellness categories. Other highlights include almost half of the companies represented on the list having female founders. More info on the top 25 below in alphabetical order!

  • ActiveProtective: A belt that promotes safer mobility of older adults using wearable airbags. The company is based out of Philadelphia and focuses on the wearable industry.
  • bitlumens: Based out of Switzerland, their mission is to offer a peer to peer platform where users adopt off-grid Solar systems to reduce carbon emissions and get access to lighting and water in places where there is no power grid.
  • Civic Eagle, Inc: This Atalanta based company helps organizations automate their discovery, tracking, and analysis of important legislation with artificial intelligence.
  • Earth Ledger: Based out of Estonia, Earth Ledger looks to resolve climate change using blockchain technology.
  • echoAR: A cloud platform for augmented reality (AR) apps based out of New York City.
  • Einride: Based out of Sweden, Einride provides a system for autonomous and zero emission road transportation.
  • Elevian: A company that develops regenerative medicines to treat and prevent age-related diseases. They focus on the Biotech industry and are based out of Boston.
  • Empower AS: Based out of Norway and focused on the environment, Empower AS is a digital plastic waste deposit system.
  • EnlightAID: A company fighting corruption in aid through transparency technology. They are based out of Norway and focus on the FinTech industry.
  • eWATERpay: Based out of the United Kingdom, eWATERpay uses IOT & Mobile Money to deliver sustainable water supply to 1 billion. Their main industries are energy and cleantech.
  • Liven: A digital currency company based out of Australia that focuses on lifestyle rewards and a mobile payment wallet.
  • Lynq: The only location tracker that works over miles – without phones, networks or infrastructure, founded in New York.
  • MicroEra Power – CHPplus: Based in New York, the company was founded on the belief that Engine + Fuel cell + Storage = onsite cooling, heat, power, and a fast payback!
  • Mymee Inc: A healthcare focused company from New York City that has created a digital therapeutic program to reverse the symptoms of autoimmune disease.
  • Nori Carbon Removal Marketplace: Nori is a Seattle based company that is creating a new way for anyone in the world to pay to remove excess carbon dioxide from the atmosphere. Its purpose: to reverse climate change.
  • NurtureCo: A healthcare focused company out of New York City that makes elder home care management easier. 
  • Nyx Technologies: A Neurotechnology company out of Israel that is currently developing a wearable headband that monitors and changes brain activity in real time. 
  • re:3D: A company out of Houston making human-scale 3D printing accessible.
  • Synapbox: Based out of Mexico City, Synapbox is a content testing platform that helps you measure consumers’ emotional and visual real-time responses that turn into sales.
  • Team uSens: Launched in 2013, uSens is headquartered in the heart of Silicon Valley and build interactive virtual experiences.
  • The Last of Ours: A platform for conservation initiatives to raise awareness and funds. They are based out of blockchain and centered around the blockchain industry. 
  • Uizard: Based out of Demark, Uizard has created the world-first AI to transform user interface images to code automatically.
  • WeWALK: A smart cane for visually impaired. The company is based out of Istanbul and focuses on the world of accessibility.
  • WILD Technologies AI: Based out of San Francisco, WILD Technologies AI empowers humans to reach their personal best.
  • WOMIN.IO: This New York City company provides a platform offering peer to peer engagements, verification, and the use of escrowed compensation through smart contracts on a blockchain.

 

Beyond the top 25, XTC would also like to provide an honorable mention to three companies with scores close to the finalists. These companies are Chai EnergyNorby Robotics, and ZON Products, all creating functional consumer products that improve people’s lives.

If you are interested in getting exclusive access to any of these start ups – or looking for one of the most unique B2B marketing and networking opportunities on earth – get in touch with Slingshot Sponsorship  to discuss partnership opportunities.

Original: http://www.extremetechchallenge.com/2018/10/24/xtc-2019-top-25-announcement/


XTC Sponsorship Series Presents: Jungle Creations As Sponsor For Social Media Vertical 4th September, 2017

Extreme Tech Challenge (XTC) is excited to introduce first time judges and proud official sponsors of the Social Media Vertical category Jungle Creations to the 2018 XTC Sponsorship Series. Jungle Creations specializes in viral content creation and distribution for an array of global brands and regularly tops the charts for the most shared branded campaigns on Facebook. Regularly achieving over four billion views a month on its social channels alone, they’re in the top 10 most viewed media platforms in the world and in March 2017 their channel VT was the most viewed channel on all of Facebook.

Now in it’s fourth year, XTC 2018 returns more exciting and innovative than ever as the competition brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island. Jungle Creations will be be joining the team of global sponsors who will be on hand to guide and support this year’s applicants as they compete in the Tech Challenge of their lives.

“At Jungle Creations we’re always on the look-out for exciting and innovative technology companies to showcase to our billions of viewers. With our platform reaching millions of people a day, we think it’s important to use this influence to give ground-breaking tech companies an opportunity to be seen.We’ve carefully crafted our network to offer specific, relevant audiences for brands. By building platforms with unique identities and audiences, we’re able to market category-specific brands to the right people at the right time.We’re proudly sponsoring the Social Media vertical to help start-ups learn how to market the right way on social by utilising platforms like ours to grow their businesses, drive sales and raise awareness of their world-changing tech.” – Mitch Strong, Jungle Creations Commercial Partnerships Director

As part of its sponsorship, Jungle Creations will offer prizes to the contestants within the Social Media Vertical as well as to the Winner of XTC 2018. Up for grabs is one Social Media Consultancy session with the Head of Social at Jungle Creations and one branded video distribution on its largest page VT.

Commenting on the partnership, XTC COO, Sabine Schindlbauer said: “We are delighted to welcome Jungle Creations as the official Social Media Vertical sponsor. Integrating brands into XTC helps the entire competition grow, whilst also helping Jungle Creations achieve their objectives. With Jungle Creations’ leading content platforms showcasing our start-ups technology, it will enable them to grow and drive global awareness.”

Deal brokered by Slingshot Sponsorship.

Jungle Creations: Website | Facebook | Instagram
XTC: Website | Facebook | Twitter | Instagram


XTC Sponsorship Series Presents: Meltwater As Sponsor For New Data & Analtyics Vertical 10th August, 2017

Extreme Tech Challenge (XTC) 2018 is excited to announce the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s most promising data science companies. The new vertical will be sponsored by Meltwater, a global leader in media intelligence. Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to make more informed business decisions. Meltwater was founded in Norway in 2001 by CEO Jorn Lyseggen, who bootstrapped the company with $15,000. Today it has more than 1,500 employees and 55 offices globally.

On their involvement in XTC 2018, Jorn Lyseggen, Meltwater Founder & CEO, said: “Meltwater has long been dedicated to supporting the next generation of tech startups through our data science hub, Shack15, in London and our non-profit, MEST, in Africa. I’m thrilled to be part of this year’s XTC and to support the next big innovators.”

Lyseggen will be the official judge for the Meltwater data & analytics prize. The winner of this vertical will receive 2 seats at a hot desk in one of Meltwater’s global Shack15 data science hub locations (including London, SF and Shanghai) for 3 months. Shack15 was launched in London in 2016 as a co-working and events space specifically focused on data science startups, as part of Meltwater’s commitment to fostering tech startup communities around the world.

Commenting on the partnership, XTC COO, Sabine Schindlbauer said: “We are delighted to welcome Meltwater as the official Data & Analytics Vertical sponsor. Their leading technology and media intelligence showcases exactly what our competition stands for, and their fantastic prize for the winner of the vertical will continue to help data-focused startups grow.”

Deal Brokered by Slingshot Sponsorship.

About Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With over 55 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs.For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube, or visit meltwater.com.


How to Write a Killer Sponsorship Proposal 10th April, 2018

How important is a sponsorship proposal?

Once you’ve had a call with a potential sponsor, assuming that call goes well, they will likely ask you to send over a sponsorship proposal. The sponsorship proposal you send them is hugely important.

A great sponsorship proposal gets the client instantly engaged. They should be excited to read it. It should get them thinking about how fantastic the sponsorship could be for their brand.

If the sponsorship proposal isn’t up to scratch, it’s a wasted opportunity. If the content and presentation of the proposal don’t do the opportunity justice, you’ve got no hope of securing the sponsorship deal.

It’s important to remember that the sponsorship proposal will be shared internally with decision makers and that you won’t be there to present it. The sponsorship proposal has to stand on its own two feet. If it’s unclear or confusing, the people reading it will quickly switch off and dismiss the opportunity.

There are two key parts of a sponsorship proposal that must be top notch and work well together: content and design. Here’s how to get them both right…

Content
Be clear

The content should be clear and to the point. As we’ve said, you won’t be there to explain what things mean so you need to ensure the proposal answers questions, rather than creating them.

Be concise

The proposal needs to give the brand the information they want, but don’t go overboard and fill it with a million figures and pages of flowing copy. Be clear and get straight to the point. Assume that the person reading it is having a busy day. If there is even one part of the proposal that could let their mind wander, change it up or ditch that part completely.

Focus on the sponsor

The focus of the proposal should always be on the brand and how the sponsorship opportunity can help them. Consider their objectives and ensure every part of the proposal focuses on them above all else.

Tailor it to the sponsor

To do that, you’ll need to tailor the proposal to the individual brand. If you can, ask them about their business and their objectives. If that’s not possible, do your research. Your sponsorship proposal needs to show them how the sponsorship opportunity can help them achieve their business objectives.

What if you’re pitching the same proposal to multiple brands? Preparing tailored sponsorship proposals will take longer than sending one generic one to 10 different brands, but it will be so worth the effort. Think of it like when you’re applying for a job. You can send a generic application to 30 companies in the space of an hour, but you’re unlikely to get many interviews. Or you can take the time to tailor your application to each company and you will see far better results.

Design

The visual element of the sponsorship proposal is just as important as the content itself. You might have the greatest information going, but if it’s poorly presented, it won’t have any impact. The sponsorship proposal should be easy to read and clearly highlight key information. There are five design tools to use when designing a sponsorship proposal. And yes, you can make use of them even if you don’t class yourself as a world class designer!

Infographics

Visual representations of data allows the information to be clearly presented and easily digested. You could use them to show things like the potential media exposure the sponsor can expect to achieve, the demographics of the audience the opportunity will target, or the anticipated social media reach. The infographic doesn’t have to be overly fancy. In fact, it’s often a case of the simpler the better. If it shows the information in a clear and easy to understand graphic, consider it job done.

Contrast

Use contrasting colours or shapes to create more impact. Use bold images to complement the text. But don’t use 33 different fonts throughout the sponsorship proposal. That’s a quick way to make it look like a four-year-old’s school project.

Repetition

Create consistency throughout the proposal by sticking to the same selection of colours and shapes throughout. Think of it like you’re decorating a room: two or three key colours that work well together is great. Add another 23 into the mix and you’ve got a right mess on your hands. If you have brand guidelines or certain colours and fonts you always use, make use of them in the sponsorship proposal.

Alignment

Make sure text and images are nicely aligned to create an easy flow. You should know exactly how you want the reader to follow each page of the proposal, and the design can make sure they do it in the order you want.

Spacing

Make sure the text and images are well spaced. Don’t try to cram things onto a page. Decide what is most important and leave the rest out, giving the key stuff room to breathe. Use hierarchy to highlight more information. Don’t tuck the most important message of the whole sponsorship in the bottom corner of the proposal in a tiny font!

Use these tips to help you create a sponsorship proposal that is too good to ignore. If you need help putting your sponsorship proposal together, drop us a line.


XTC 2017 Touches Down at CES 2017 – Meet the Finalists Heading to Branson’s Necker Island 12th January, 2017

The field is set for the final round of Extreme Tech Challenge, hitting its last stop at Sir Richard Branson’s Necker Island this February 2, 2017. Traversing a sinuous path to reach this final milestone including a highly-contested Semi-Finals round at CES® 2017, the Top 3 Finalists for XTC 2017 push the boundaries of technology into new frontiers of modern science.

Having edged past twenty five progressive and worthy competitors from across the globe, the 2017 Extreme Tech Challenge Finalists represent an expansive breadth of industries: hemostatic solution innovators Cresilon (New York, NY), filament recycling startup ReDeTec(Toronto, CAN) and hi-tech aerial camera specialists VantageRobotics (San Francisco, CA).

The Semi-Final round proved to be a photo-finish race for the finalists, who pitched their fledgling ventures live onstage alongside their Top 10 contemporaries under the glittering Las Vegas skyline. Impossibly close to call, the Top 3 were ultimately chosen by a collective of tech’s most brilliant trailblazers. President and CEO of Consumer Technology Association Gary Shapiro presided at the helm of the judges’ table, accompanied by Founder and Managing Partner of SoftTech VC Jeff Clavier, Director of Intel Capital Christine Herron, Founding Partner of Pacific Investments and Innova Capital Fund Veronica Serra, Founder and Managing Partner of Binary Capital Jonathan Teo and Founder and CEO of Dianrong, Soul Htite.

Congratulations to the 2017 Extreme Tech Challenge Top 3!

Redefining the way military, first responders, and doctors handle medical emergencies, finalist Cresilon is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Producer of a desktop filament extruder and recycling unit for 3D printers, finalist ReDeTec creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Third finalist Vantage Robotics has created the best flying camera in the world, making it easy for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

The Finalists will now face the most stringent and final round on Necker Island, pitching their venture to Sir Richard Branson alongside 2017 Finals judges including venture capitalist, founder and CEO of Breyer Capital, Jim Breyer, Veteran software entrepreneur and founder of C3 loT, Tom Siebel, Managing Partner of Aspect Ventures, Theresia Gouw, CTO for the Hillary for America campaign, Steph Hannon and COO of the iTutor Group Jerry Huang.

Looking ahead to what awaits Necker Island, Finals Judge Steph Hannon remarks: “The discipline, focus and passion of extreme athletes is mirrored in exceptional entrepreneurs. I can’t wait to see limits pushed and peak performance achieved when groups of both gather for XTC finals on Necker Island.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fueling philanthropic activities around the world.

MaiTai Global would like to express their deepest gratitude to the 2017 Sponsors: Founding partner iTutorGroup, Semi-Finals partner CES® 2017 and vertical sponsors Deloitte, Dianrong, IBM, Living in Digital Times, Treasure Data, VR Fest and Zoom for their generous support and industry insight to further enhance the XTC experience for both participants and spectators.

STAY CONNECTED: XTC
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Don’t Fast-Forward Through Your TV Budgets 8th December, 2016

Speaking as someone who has transitioned from the sale of television advertising into the sale of sponsorships I believe that traditional television advertising is utterly overrated. I have spent years booking ad campaigns for well-known global brands who are desperately focused on ensuring that their thirty second ad is run at the precise time they booked it into. Even though that is virtually impossible to guarantee, given the ever-changing nature of live television, brands never fail to be shocked that an ad booked in at one time may move.

 

When I sit down to watch a television programme one thing I’m not paying attention to are the ads. According to data from Alphonso I’m not alone, with a little under half the population skipping ads. What does catch my eye however are the brands who are clever enough to integrate within a programme. Taking the time to asses an opportunity to integrate a product or brand into a television show is proven to be more successful when done correctly. Viewers appreciate brands who choose to support their favourite shows and will remember these brands each time they watch.

 

Many brands become put off by big scary price tags associated with sponsoring a television programme, however when you consider the engagement levels with integrated brands over the ones who are simply ignored or fast forwarded through during ad breaks, there really is no argument. I can’t tell you who’s ad ran 4th in break 3, but I can tell you the brand that took the time to relate to their audience by integrating within the programme. Brands who are still nit picking over which ad break their 15 second TVC falls into, must realise it’s time to wake up and understand the reason they want it to run first, in the back of their minds they surely realise no one is watching it anyway.

 

The limits with television sponsorship really do not exist. A successful television sponsorship becomes synonymous with your favourite show. They can also be used to drive a response from the viewers. Creating brand engagement is easy when you can influence the content of a programme as a sponsor. Sponsors provide a programme with the ability to be bigger, whether it be through sponsored segments outside of regular programme budgets, provision of prizes or even just product placement. This reflects positively on the sponsor, suddenly the prize provided to contestants of a reality show becomes something viewers at home want for themselves. This not only makes the brand desirable in viewer’s eyes but also memorable.

 

Brands who take the time to invest in a sponsorship at the end of the day see their efforts reflected in sales. Even though it may be a risk at the outset it is proven that sponsorships work and are effective when executed properly. Avoid being skipped, sponsor a programme, and secure your engagement among viewers.


The Engagement – Virtual Reality and Sponsorship 1st December, 2016

Virtual reality has now become a reality in the way we consume and play sports. It has come a long way since Nintendo’s foray into it, albeit briefly, during the 90’s with the release of their Virtual Boy console. Despite the name, there is one thing that Virtual Boy was not, and that’s virtual reality. The system was conceived during a period of fascination with VR and although being a failure, it could be said that Nintendo were the pioneers of VR… credit where credit is due.

The ATP Tour Finals staged at The O2 in London 2 weeks ago is the sport’s biggest indication yet that they are taking necessary steps to prepare themselves for the future, with tennis fans given an introduction to the future of sports spectating. Virtual reality pods stood alongside a multifaceted broadcast operation and taken note of the mass of cameras including, the Spidercam and ultra-slow motion cameras capable of capturing the flex and movement of each muscle. Inside the pods, fans were able to use the newly-launched PlayStation VR and its tracking camera and handheld controller to give fans a deeper look inside tennis and reinventing the sport spectating experience.

Sponsors jump on this technology as they can provide fans with never before seen experiences, such as becoming their favourite athlete with POV or taking them into the middle of the action from the comfort of their own home While it is early days, we expect to see sponsored messaging tailored specifically to the individual wearing the headset, allowing for much more targeted marketing that current networks cannot achieve broadcasting to the masses.

The use of VR has seen brands open up a whole new channel of engagement. In 2014 Jaguar partnered with IBM to develop a VR experience allowing consumers to choose the model, make, colour and features of their favourite Jaguar. Consumers were even able to hope inside the car to check out interior features with a 360-degree view, and to make real-time changes all through the use of a headset. Jaguar have had such success with the use of VR, that they built on their technology with Andy Murray as part of the #FeelWimbledon Campaign, providing a Centre Court experience to feel the atmosphere while hitting the winning shot as Andy Murray.

The biggest asset VR has is its story telling power, taking users on a journey to breathe life into the brand is one of the main components of a content marketing approach and encourages the target market to develop a personal connection with a brand. The opportunities are endless for platforms to provide an immersive experience for users to gain a life-like experience, Moto GP could use this approach providing fans the thrill of riding a race spec bike in excess of 300 Kilometres per hour around Silverstone. It is this type of experience that engages someone on a deeper level, something that product distribution or branding simply can’t tap into.

While it is impossible to predict the future and whether VR will play a vital role in our daily lives, one thing can be said for sure, brands will continue to deliver unique and innovative experiences to engage with consumers and connect with them in ways never seen before.