Category: Press Release

London Irish Rugby Experiential Campaigns with St. Patrick’s Party 22nd March, 2011

The highly anticipated London Irish St. Patrick’s Party, event 4 of the Big 5, will kick-off Saturday 26th March at the Madejski Stadium, Reading with a crowd of over 20,000 expected!

The legendary St. Patrick’s Party will include live entertainment and activities for London Irish supporters alongside the London Irish vs Exeter Chiefs game, which kicks off at 3pm.  Activities will include brand experiential campaigns, set up through the support of Slingshot Sponsorship, London Irish Rugby Club’s experiential/event sponsorship agency.  Brands supporting the event include EA Sports, Aviva, Highland Springs, Equifax, Hilton Hotels, Grosvenor Casinos and Pump Technology.

Jackie Fast, Managing Director of Slingshot Sponsorship commented, “By working with brands and the London Irish Rugby Club, we were able to support a series of events that fans can truly get engaged with.  Additional activities alongside the games provide families with a full day of entertainment, which is fun for the entire family.  This level of engagement is the perfect platform for brands to get involved with, ensuring that their positioning is reaching the audience at a time when it is sought.”

Brands involved had the opportunity to participate in sponsorship by providing an experience for London Irish supporters – an unrivalled opportunity to support London Irish Rugby Club as well as engage with supporters through experiential campaigns they were already running.  This provided a great sponsorship opportunity for everyone involved – the brands, London Irish Rugby Club, and most of all the supporters attending.

St. Patrick’s Party tickets are selling fast and with only a handful of seats left be sure to book your ticket today!

Call the Ticket Hotline on 0844 249 1871 or click here to buy tickets.

Slingshot Sponsorship signs leading charity Mencap 13th March, 2011

Mencap appoints Slingshot Sponsorship to act as their exclusive sponsorship agency across their events.

Mencap, the leading UK based charity helping people with learning disabilities, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy across their high-profile events.  Slingshot Sponsorship has been briefed to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunties.  

Slingshot Sponsorship will be responsible for providing Mencap with consulting and implementation for upcoming events such as April Fools – a stand-up comedy at HMV Hammersmith Apollo and the extremely popular Little Noise music festival.

“We are delighted to be working with the Slingshot Sponsorship agency as our exclusive agency”, states Leo Visconti, Head of Corporate Development at Mencap “As a leading UK charity for learning disability, we have a very specific brief and the tailored solutions Slingshot Sponsorship offers works perfectly with our business.  We are looking forward to working with Slingshot Sponsorship and being introduced to brands for each of our events”.

Jackie Fast, managing director, Slingshot Sponsorship commented: “For charities in the current economic client, a strategic long-term sponsorship strategy is critical.  Mencap is a fantastic charity with amazing events which has huge potential to build brand relationships through tangible sponsorship rights.  We are looking forward to applying our expertise in optimising brand media assets and working with such a great cause.”

 

About Mencap

Mencap supports the 1.5 million people with a learning disability in the UK and their families and carers. Mencap fights to change laws and improve services and access to education, employment and leisure facilities, supporting thousands of people with a learning disability to live their lives the way they want.

We are also one of the largest service providers of services, information and advice for people with a learning disability across England, Northern Ireland and Wales. See www.mencap.org.uk for more information.

About learning disability

A learning disability is caused by the way the brain develops before, during or shortly after birth. It is always lifelong and affects someone’s intellectual and social development. It used to be called mental handicap but this term is outdated and offensive. Learning disability is NOT a mental illness.

The term learning difficulty is often incorrectly used interchangeably with learning disability.

Global Action Plan supports London Irish Big 5 10th February, 2011

Global Action Plan has signed on to support London Irish Rugby Club alongside the London Irish Big 5, set up through the Slingshot Sponsorship agency. The legendary rugby club has this season expanded the annual St. Patrick’s Day Party into five big events with live entertainment and activities for supporters young and old. 

Global Action Plan is an award winning environmental charity that works with all kinds of groups, from school children to corporate employees, to bring about engagement and action on sustainability issues. For the London Irish Big 5 events, Global Action Plan will be promoting their youth volunteering project, Climate Squad, with its wide-reaching environmental initiatives; Operations Pump It Up and Bust-a-flush.

Some of the young volunteers will be based in the car park of the Madejski Stadium pumping car tyres and explaining to car owners how keeping your car tyre pressure at the recommended level can save you up to 8% on fuel costs and reduce emissions.

Felicity Greenland, London Irish Marketing and Events Director, comments: “We are very happy to have Global Action Plan involved in our Big 5 programme. We are excited about helping to showcase environmental issues as well as providing an engaging experience for our supporters.”

Through their support, Global Action Plan will be provided with a fantastic profile opportunity to get involved in sport sponsorship and to promote their cause to an engaged audience.

Trewin Restorick, Global Action Plan CEO, states: “We are looking forward to bringing our Pump it up Programme to London Irish and the Big 5.  We can’t wait to showcase how our charity works and how young volunteers can get involved.”

Global Action Plan has agreed involvement with the February 12th – Valentines vs Newscastle Falcons and the February 26th– Festival of Rugby vs Harlequins. 

More Information

London Irish Big 5: http://www.london-irish.com/Big5.ink

Global Action Plan: http://www.globalactionplan.org.uk/

Slingshot Sponsorship: localhost:8080/slingshotsponsorship.com

Haymarket Consumer Media appoints Slingshot Sponsorship as exclusive sponsorship agency for What Car? Car of the Year Awards 10th January, 2011

Slingshot Sponsorship, the thriving new sponsorship agency run by Jackie Fast, has recently been appointed as the exclusive sponsorship agency for the popular consumer publication What Car? along with the What Car? Car of the Year Awards published by Haymarket Consumer Media.

The What Car? Car of the Year Awards are the most prestigious awards programme that every manufacturer wants to win.  Through a rigorous judging process, winning manufacturers of the What Car? Car of the Year Award can prove the highest standards in their class.  With over 900 of the automotive industry leaders in attendance, the upcoming event held on January 13th will be the highlight in the automotive industry’s social calendar.

The What Car? Car of the Year Awards has chosen to work with Slingshot Sponsorship as their exclusive sponsorship agency in order to implement a strategic and sustainable sponsorship programme across this event and publication.  The key objective will be to develop a sponsorship programme that is both attractive to brands that are looking to reach the automotive industry as well as initiate sponsorship relationships to build brand awareness of What Car?

Andrew Golby, Publishing Director of What Car? comments, “We’re very pleased to be working with Slingshot Sponsorship. The What Car? Awards are recognised as the automotive equivalent of the Oscars, and our ambition is to take the event to even greater heights. Through strategic sponsorship, we hope to offer an effective marketing opportunity, and share the power of the What Car? brand that winning car makers already enjoy.”

Jackie Fast, Managing Director, Slingshot Sponsorship commented: “For rights owners looking to develop sponsorship programmes that have longevity and growth, strategy and brand engagement are vital.  We are looking forward to applying our expertise with rights owners to help What Car? integrate their many assets into a coherent sponsorship opportunity that help fulfil engagement with brands.”

Slingshot Sponsorship will work with the What Car? to create and develop sponsorship opportunities leading up to their event in January 2012.

If you are interested in finding out more information on being involved with the What Car? Car of the Year Awards as a sponsor,  please contact Jackie Fast, e: [email protected], t: 0207 420 8217


Slingshot Sponsorship signs The Institute of Direct Marketing 4th January, 2011

Slingshot Sponsorship, the thriving new sponsorship agency run by Jackie Fast, has recently landed new client, The Institute of Direct Marketing (IDM).

The IDM is Europe’s leading marketing training and qualifications provider for direct, data and digital marketing professional. Since it was founded in 1987 the IDM has developed a worldwide reputation by training more than 45,000 marketers and providing more than 10,000 programmes across 28 countries. However, the Institute is also an educational trust, for which sponsorship funds are vital.

The IDM has chosen to work with Slingshot Sponsorship in order to supplement its existing, and ongoing, sponsorship programme.

Lisa Turner, Marketing Director at the IDM comments, “We’re very pleased to be working with Slingshot Sponsorship. Sponsorship is vital to the IDM, not only to help us continue to deliver the very best professional development programmes for marketers, but, crucially, to help fund the charitable IDM Education Programme. Without it, we’d be unable to continue our essential work with UK universities and ensure that a stream of bright young graduates continue to enter the direct and digital profession.”

Slingshot Sponsorship will work with the IDM to provide sponsorship opportunities across some of their larger events in 2011.

If you are interested in finding out more information on being involved with IDM activities as a sponsor or an exhibitor, please contact Jackie Fast, e: [email protected]

About the IDM

The IDM is Europe’s leading training and qualifications provider for direct and digital marketers. It assists the lifetime professional development of marketing practitioners – from before they enter the profession (via the IDM Education Programme) and at every career stage afterwards. The Institute provides over 40 different marketing training courses and is the awarding body for 7 professional marketing qualifications in order to help professionals develop the essential skills for today’s accountable marketing. It also runs world-class thought-leading conferences as well as a series of knowledge and networking events. The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity.

To find out more about each of the IDM’s areas of activity, visit the following:

IDM Training: http://www.theidm.com/training

IDM Qualifications: http://www.theidm.com/qualifications

IDM Education programme: http://www.theidm.com/education

IDM Events: http://www.theidm.com/events

IDM Membership: http://www.theidm.com/membership


Do you want Slingshot Sponsorship to Recommend You? 20th December, 2010

We’ve noticed a significant increase in sponsorship opportunities recently, which follows our belief that sponsorship is going to be the way forward for marketing.  We have noticed it becoming more integrated within the marketing mix at a request from clients as well as an increase in importance for organisations due to a combination of public funding cuts, the current economic climate, and the need for a proven return on investment.

With such an increase, we have been approached by so many sponsorship rights owners that we can’t keep up.  Slingshot Sponsorship likes to help people, so rather than having to turn down these opportunities and leave them without options, we’d like to create a sponsorship roster so that if we can’t help them, we can find the right person or team who can!

Our comprehensive sponsorship referral roster will include both sponsorship agencies and consultants.  We are approached by many different rights holders in every sector, so whether you specialise in sport sponsorship, health, art, music, or fashion please get in touch and let us know what you do best to see if you qualify.

Information requested:

For all interested sponsorship consultants and sponsorship agencies who are able to take on rights owners please send all the information requested below to [email protected] with the subject:

  • CV and history of sponsorship experience
  • Current/previous list of clients
  • Recommendations
  • Specialty
  • Region you work in
  • Contact information
  • Range of fees
  • Credential deck

    • Should you have any questions, please do not hesitate to get in touch with us at: [email protected]


    UK AWARE Partners with Climate Week 10th December, 2010

    >UK AWARE will be aligning Britain’s largest sustainable lifestyle exhibition with Climate Week. The new dates of the exhibition will now be Friday 25th March and Saturday 26th March 2011. 

    Climate Week is a new national occasion taking place from 21 – 27 March 2011. Thousands of businesses, charities, schools, councils and many others will run events showcasing the practical solutions to climate change, encouraging thousands more to act during the rest of the year. UK AWARE will be one of main highlights of the week, and one of the largest events taking place, providing a unique opportunity for the general public to come and discover some of the easy sustainable alternatives available for a modern lifestyle. 

    UK AWARE and Climate Week share the same vision of providing a platform for ideas, demonstrating and inspiring small steps that individuals can take towards a low carbon, low impact lifestyle. Both will act as a catalyst for more people to discover, learn and create a positive impact on a personal, community and society basis. 

    From political leaders to well known celebrities, Climate Week has already galvanised a huge number of famous individuals, with names as diverse as  David Cameron, Kofi Annan, Lily Cole and Sienna Miller all backing the campaign. There is support from a huge number of national and regional organisations, representing over 6 million individuals, who are all being asked to take part in a concentrated week of positive action and awareness. It is easy to see that there is a huge amount of support already behind the initiative, and UK AWARE are proud to be both a key supporter and a major feature of the week. 

    UK AWARE dispels some of the myths around living a green lifestyle, while answering many of the public’s questions and creating positive messages on sustainable living. 

    Danny Carnegie, UK AWARE Director said: “As a unique social enterprise, UK AWARE has been doing great work for over four years. It is very exciting to be working with Climate Week as they are a wonderful organisation and I believe that strong partnerships are key to results. According to Continental/KNOTS research, 77% of British still feel guilty about not doing enough environmentally friendly activities. Together UK AWARE and Climate Week offer realistic and accessible solutions.”

    Kevin Steele, Climate Week’s Chief Executive said: “We are delighted that UK AWARE is now taking place during Climate Week. It provides a superb example of the sorts of inspirational actions and positive solutions that are taking place throughout the nation, showing how everyone can do their bit to combat climate change. It should prove to be a real highlight of the week.”

    Notes to Editors

    About UK AWARE

    UK AWARE is the brainchild of brothers Danny, (a fire-fighter) and Jodie (a teacher) Carnegie who were so baffled about how to make positive changes in their day to day lives to help tackle climate change, they decided to take action to bring green business and consumers face to face.

    For further press information, ticket offers or press access contact Philippa Cox on 0207 091 7214 or email [email protected].


    Slingshot Sponsorship signs London Irish Rugby 10th November, 2010

    London Irish has hired Slingshot Sponsorship to handle their Big 5 sponsorship campaign – five legendary parties in association with five great London Irish home games in 2011.

    The London Irish St Patrick’s Day party has attracted crowds of over 20,000 and this year London Irish is expanding the festivities across four other games within their home schedule.  These events will offer supporters a fantastic day out for the whole family, combining great entertainment off the pitch with world-class rugby on the pitch.  Slingshot Sponsorship will work with London Irish to strategise brand experiential campaigns alongside the Big 5 in addition to a wide-reaching communications plan.

    Felicity Greenland, Marketing and Events Director for London Irish, said: “We have appointed the Slingshot Sponsorship agency because of their proven experience in building brand engagement campaigns within sponsorship.”

    Match tickets are on sale now for the first of the Big 5 games against Bath on New Year’s Day, with the remainder going on sale shortly. To book tickets, visit www.london-irish.com or call the Ticket Hotline on 0844 249 1871.

    To book corporate hospitality for all games, please email [email protected].

    For more information on the Big 5 sponsorship opportunities please contact Jackie Fast: [email protected]


    UK AWARE Announces Sponsorship Opportunities 20th October, 2010

    UK AWARE, the UK’s only green and ethical lifestyle exhibition, releases sponsorship opportunities to brands.  Leading brands looking for a platform to communicate their current sustainability programmes now have the opportunity to partner with this grass roots social enterprise to deliver something truly exceptional.

    With significant exposure both locally and nationally, UK AWARE will help sponsorsposition themselves effectively against other brands who are just ‘whitewashing’ green credentials.

    Through a two day exhibition held on the 1st & 2nd of April 2011, with over 15,000+ sustainable advocates in attendance and business networking events held throughout the year, sponsors of UK AWARE have the ability to communicate to both the consumer and business market.  They also are able to help their current and prospective customers live a more sustainable lifestyle by providing them with practical tips and products through partnership with UK AWARE.

    Danny Carnegie, co-founder of UK AWARE comments, “UK AWARE is a social enterprise with three main purposes. The first goal is to deliver events that simplify the environmental message for consumers.  There is simply too much confusion in the market and while most people want to be green they are not clear what they should or should not be doing. The second goal is to provide a platform from which green businesses can reach consumers and offer their products and services in a face-to-face environment. And thirdly we want to offer larger companies that are not exclusively green the opportunity to support start ups in the sector through sponsorship, investment and guidance.”

    Previous exhibitors of UK AWARE have included Transport for London, Fiat, Zipcar, ActionAid, RSPB, BT, and hundreds more businesses hoping to make a significant impact on the environment in a meaningful way.

    Slingshot Sponsorship have been assigned as the exclusive sponsorship agency working with this fantastic opportunity.  New sponsorship rights have been developed in order to effectively leverage this platform for UK AWARE sponsor brands in 2011 providing a new and unique opportunity to reach the sustainable consumer and business market.

    If you are interested in finding out more information on being involved with UK AWARE as a sponsor or an exhibitor, please contact Jackie Fast, e: [email protected]

    For more information, please visit www.ukaware.com or follow UK AWARE on Twitter @UKAWARE

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