Category: Press Release

What Car? Announce Hankook as Associate Sponsor for Motoring Oscars 25th July, 2011

Hankook one of the world’s largest and fastest growing tyre manufacturers is to become an Associate Sponsor of the 2012 Motoring Oscars, the What Car? Car of The Year Awards. Hankook are also to sponsor the Ultra Low Carbon Award Category.

What Car? publishing director Andrew Golby said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards. Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same way. Car buyers are placing an increasing priority upon energy-efficient technologies, and look to What Car? for guidance. The ultra-low-carbon category is an accolade that every manufacturer will be keen to win, and we look forward to announcing the result of our judging next January.”

Tony Lee, Managing Director Hankook UK said. “Hankook are pleased to become Associate Sponsor of the What Car? 2012 awards, and to also sponsor the Ultra-Low-Carbon category which is very much in line with the launch of our new Kinergy Eco tyre range. Looking after the environment and reducing our CO2 footprint are becoming an increasing concern for today’s consumer.

“The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.”

The benefits of the sponsorship agreement includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness to an audience of key influencers and decision makers from the motoring industry.

The What Car? Car of the Year Awards are acknowledged by many as the UK Motoring Oscars.  It is the automotive industry’s best known and most influential awards ceremony and the event is coveted by car makers both in the UK and overseas.  The What Car? awards issue is a key influencer for consumers in their car buying decision making process and is the brands best selling issue and driver of website traffic.

The event is to be held at the Grosvenor House Hotel, Park Lane in London on the 11th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

 

About WHAT CAR?

What Car?, the UK’s biggest car-buying brand, has two magazines, a market-leading website and several established brand extensions. Its flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month (NRS Jan-Jun 2010).

whatcar.com is the UK’s leading car-buying website, offering trusted reviews and data on every new car. A winner of numerous awards and accolades, whatcar.com is recognised as one of the UK’s leading consumer websites for car purchases and attracts over 2 million visits per month.

What Car? is owned by Haymarket Media Group – the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

About HANKOOK UK

Hankook is one of the world’s largest and fastest growing tyre manufacturers for innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).  Hankook sells its products in more than 180 countries with production facilities in Asia and Europe currently producing over 86 million tyres annually.

Hankook Tyres were first introduced into the UK in the early 1980s and since then the company has progressively built a level of brand awareness and reputation for quality equalling that of many longer established brands.  The extensive range of tyres are available through a network of quality retailers in support of which Hankook is committed to on-going development and further strategic expansion.

The company invests five percent of its revenues in Research and Development every year.  Their five Research and Development centres in Korea, Germany, USA, China and Japan develop the very latest in market-specific, customised and innovative technologies.  They greatly contribute in providing optimal tyre solutions designed to meet the regional requirements and demands of their customers.

Internationally leading car manufacturers such as Audi, BMW, Chevrolet, Chrysler, Ford, Hyundai, Kia, Opel, and Volkswagen rely on tyres made by Hankook for their original equipment.

Hankook are also involved with several internationally renowned motorsport events including the international touring car series DTM with Audi and Mercedes-Benz and the Le Mans 24 Hour Race with Ferrari.

The company invests some five percent of its revenues in Research and Development every year.  Such research has led to the introduction of the Kinergy Eco line of tyres which combines state-of-the-art tyre technology in the areas of safety, handling, and comfort with the environmental consciousness that is becoming an increasingly important criterion for today’s vehicles.

The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.

Slingshot Sponsorship strikes Gold at the Corporate Engagement Awards 20th July, 2011

Slingshot Sponsorship has been recognised at the inaugural Corporate Engagement Awards, which was held in London on July 19th, 2011.

The sponsorship agency, which launched in 2010, collected two Gold Awards and two Silver Awards for their corporate partnership programme with The Direct Marketing Association (DMA) and credit and business information specialist Equifax.

Slingshot picked up the Gold Awards in the Best execution of a corporate sponsorship activity and Best collaborative approach categories, and Silver Awards in the Best communication of a corporate sponsorship activity and Best corporate sponsorship to help raise brand awareness categories.  Complete shortlist here.

Jackie Fast, Managing Director of Slingshot Sponsorship, said:

Having only launched one year ago it is a huge achievement to be up there with companies such as RBS, The Princes Trust, and BT.  We are absolutely thrilled to take home so many awards proving our innovative approach to sponsorship for rights owners is being recognised within the industry and gets results for our clients.

Commenting on the DMA’s success, Mike Lordan, chief of operations for the DMA, said:

The partnership between the DMA and Equifax has been extremely fruitful, helping us to raise awareness and understanding of sound data best practice. Winning these awards highlights what can be achieved by two organisations working in close collaboration.

The Corporate Engagement Awards, organised by Communicate Magazine, are the only European benchmark of best practice in all aspects of the corporate partnership & sponsorship process. They provide an opportunity for staff, companies, agencies and beneficiaries alike, to see their efforts recognised and to celebrate excellence in their collaborative projects.  Entries by contenders in each of the 16 categories were judged on the three criteria of strategy, execution and outcome.

Cobra to Sponsor 2012 What Car? Awards 28th June, 2011

Cobra, a leader in the provision of security and safety solutions for the automotive industry, has announced that is to once again sponsor the prestigious What Car? Awards. The company will be sponsoring the performance and luxury award categories at next year’s event, to be held at The Grosvenor House Hotel in London on January 12, 2012.

Cobra has over 35 years experience partnering many of the world’s most recognised vehicle manufacturers, developing bespoke solutions for both factory and after market installation on a global level.

Cobra offers a vast number of products and solutions and is at the forefront of electronic and telematics systems technology for the automotive industry.  Cobra’s range includes alarms and immobilisers, parking sensors, in-car communications, entertainment solutions and GPS stolen vehicle tracking systems.

Managing director of Cobra UK, Andrew Smith, said: “With over 35 years experience working at the top level of this industry, we are proud to be teaming up with What Car? to sponsor the performance and luxury categories at the UK motoring Oscars.”

 

Through its CobraTrak and NavTrak brands, Cobra is the European market leader for Stolen Vehicle Tracking and the only approved supplier to: Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, Mercedes-Benz Trucks, Nissan, Porsche, Renault and Tesla. Cobra offers fully integrated stolen vehicle tracking services across 36 European countries, Russia and South Africa.

“Both award categories keep us front of mind with our existing and potential prestige car manufacturer partners, as a premium supplier of high end safety and security solutions to the automotive industry,” continues Smith.

Cobra also provides a range of telematics solutions to vehicle manufacturers, fleets, logistics providers and insurance companies.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Cobra again, who return for a second year. Plans for next year’s event are well underway, and we are excited to have an opportunity to further develop the partnership.”

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars. The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas. The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The sponsorship deal was secured by Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT COBRA

A leader in the provision of security and safety solutions for the automotive industry, Cobra is a Tier One partner to the main European and Asian car, commercial vehicle and motorcycle manufacturers, developing bespoke solutions for both factory and aftermarket installation. The company has a worldwide network of around 40 local commercial partners.

A pioneer of vehicle electronic solutions and at the forefront of vehicle security and safety technology, Cobra has been providing vehicle manufacturers with tried and tested products for line-fit since the 1970s.

Cobra’s products include Cobra Alarms and Immobilisers, Cobra Parking Sensors, CobraTrak Stolen Vehicle Tracking, In-car DVD systems, Rear View Reversing Cameras and Monitors,  Bluetooth® Handsfree Systems, Cruise Control and Speed Limiters.

Cobra provides a range of telematics solutions to fleets, vehicle manufacturers, logistics providers and insurance companies. Cobra already provides the telematics technology for the Coverbox pay as you drive insurance policy, and the Co-Operative is using it to power its Young Driver Insurance.

What Car? announces Mondial Assistance UK as sponsor of the Executive Category at UK motoring Oscars 2nd June, 2011

What Car? has signed Mondial Assistance in the UK, a leading provider of bespoke customer care solutions to the motor industry, , as the sponsor of the executive category at the What Car? Car of the Year Awards – regarded by many people as the UK motor industry’s equivalent of the Oscars – which are next due to be held in January 2012.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Mondial Assistance here in the UK. It’s a great opportunity for both brands and we’ll be working very hard to make the 2012 event the best we have ever had. The event will enjoy an extensive publicity campaign, aimed at both the industry and the car buying public, and we will work closely with Mondial to ensure a truly successful partnership.”

Lee Taylor, automotive sales director for Mondial Assistance UK, said: “As a provider of premium after sales solutions for prestige manufacturers, supporting the executive car award gives us the opportunity to celebrate excellence in luxury motoring.  The What Car? Awards evening is always a highlight in the motor industry calendar and 2012 will be no exception.”

The benefits of the sponsorship deal include alignment with the most authoritative and trusted brand in motoring and brand positioning and awareness to an audience of key influencers from the motoring industry.

The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This sponsorship was secured by Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

Mondial Assistance UK – A member of Allianz Global Assistance

In 2010, Mondial Assistance began its transition to become Allianz Global Assistance, which is the international leader in assistance, travel insurance and health, life & home care services.  Today, Allianz Global Assistance counts more than 10 783 employees who speak 40 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents.  250 million people, or 4% of the world’s total population, benefit from its services, which are provided on all five continents.  Mondial Assistance in the UK is to become Allianz Global Assistance by the end of 2012.

For further press information please contact:

Margot Tomkinson-Smith, Justine Hoadley or Jen Staniforth

HSL

Tel: 020 8977 9132 or email [email protected]

Slingshot Sponsorship agency shortlisted for the highly respected Corporate Engagement Awards 2011 26th May, 2011

Slingshot Sponsorship has been shortlisted for 4 categories at the Corporate Engagement Awards.

London-based sponsorship agency Slingshot has been shortlisted by judges for four categories at the Corporate Engagement Awards for their innovative approach with the Equifax and the Direct Marketing Association UK sponsorship campaign.  Categories shortlisted include Best Communication of Corporate Sponsorship Activity, Best Execution of Sponsorship Activity, Best Brand Awareness, and Best Collaborative Approach.

Four nominations in such highly competitive categories, alongside industry heavyweights including The Royal Bank of Scotland with The Prince’s Trust, BT, Jaguar, the Young Vic with Markit, The Big Issue Foundation and Turner Broadcasting is sound acknowledgement of Slingshot’s growing market position in the sponsorship industry.

The Slingshot Sponsorship agency delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing, events, trade associations, and charities.

Jackie Fast, Managing Director of Slingshot Sponsorship, is thrilled to be shortlisted.  “It is such an achievement to be nominated for four categories alongside some very high profile campaigns.  Since launching the agency in 2010, nomination of our work is real recognition of the growing strength of our agency and underlines the measurable positive impact that our work and insight had on both the sponsor’s and the rights owner’s businesses.”

The strict criteria set out for the Corporate Engagement Awards indicated that only the strongest candidates within the industry would be shortlisted for the award. Slingshot’s successful nominations illustrate its capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Corporate Engagement Awards will be announced at the awards ceremony in London on 19 July 2011.

What Car? announces TRACKER as Associate Sponsor & Security Category sponsor at UK motoring Oscars 23rd May, 2011

What Car? has announced details of a new strategic partnership with TRACKER, the UK’s leading supplier of vehicle tracking systems. TRACKER is to become the associate sponsor of the What Car? Car of the Year Awards – regarded as the UK motor industry’s equivalent of the Oscars – which will next be held in January 2012.  In addition TRACKER will also sponsor the security category.

Andrew Golby, What Car? publishing director, said: “We are delighted to announce TRACKER as associate  sponsor of the 2012 awards. Plans for next year’s event are well underway, and with the support of one of the industry’s most trusted brands, we are certain of putting on a great night. The Awards are the centre piece of our year and we will have a comprehensive publicity campaign aimed at both the industry and the nation’s car buyers.”

Clive Girling, marketing and technology director for TRACKER, said: “TRACKER is thrilled to be part of the motor industry’s most celebrated event of the year, both as an associate sponsor and backer of the security award.  As a champion of stolen vehicle recovery and the fight against vehicle theft, this is an excellent opportunity for us to formally recognise and reward the manufacturer that is at the forefront of vehicle security”.

The benefits of associate sponsorship include alignment with the most authoritative and trusted brand in motoring, VIP attendance at the awards, print and online advertising within What Car? and on whatcar.com, extensive public relations opportunities, exclusive networking and involvement throughout a multi-channel promotional campaign lasting more than eight months.

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars.  The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was secured by London-based agency Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT TRACKER

TRACKER is the UK market leader with nearly one million systems installed

Using VHF and GPS technology, TRACKER’s SVR system enables the police to pin-point a stolen vehicle, even if it is hidden in a container or lock-up.

The underlying VHF technology is in use in 30 countries throughout the world and to date is responsible for over 250,000 recoveries of stolen vehicles worth $5billion (USD).

TRACKER’s recovery statistics speak for themselves. To date TRACKER has recovered more than 20,300 stolen vehicles – worth a staggering £443 million – since 1993. Each month TRACKER helps to recover an average £2million worth of stolen vehicles.  It has also led the police to arrest over 2,060 car thieves.

For further press information on TRACKER please contact Justine Hoadley, Dominic Dennis  or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ.  Telephone: 020 8977 9132.  Fax: 020 8 977 5200. email: [email protected]

McCain Foods to Partner with London Irish End of Season Party 21st April, 2011

McCain Foods & London Irish partner to encourage more families to get more active more often.

The last London Irish Big 5 game, End of Season Party, will kick off on April 23rd promising to be another wonderful day for families with activities and live entertainment alongside the last league game – London Irish vs. Northampton Saints.  To provide a unique experience for London Irish fans, The Big 5 event series combines activities and entertainment to support the exhilarating rugby games held throughout the year.  Many brands have been taking advantage of the opportunity, activating experiential campaigns and reaching an engaged audience of London Irish rugby fans and young families.

McCain Foods, principal partner of UK Athletics, has signed a partnership deal with the event and will be bringing its interactive McCain Track and Field road show experience to the London Irish End of Season Party. The McCain Track and Field roadshow will give youngsters the unique opportunity to try out the different basic elements of athletics in a fun environment. McCain ambassador and 400m hurdler Perri Shakes-Drayton, who won bronze at the European Championships last August and is a 2012 hopeful, will be on hand throughout the day to offer tips to youngsters taking part in the day.  

 The London Irish End of Season Party promises to be a great family day out and we are pleased to be bringing a taste of athletics to the event. As principal partner of UK Athletics we are committed to getting more families more active more often, and the McCain Track and Field Roadshow experience is an ideal introduction to the sport.

Bill Bartlett, Corporate Affairs Director at McCain

With an event expecting over 12,000 supporters in attendance, the last home Premiership rugby game is set to be a memorable one.  Additional brands involved with End of Season Party include Grosvenor Casinos, EA Sports, Equifax and Hilton Hotels.

The deal was secured through Slingshot Sponsorship.

End of Season Party tickets are selling fast, be sure to book your ticket today! 

Call the Ticket Hotline on 0844 249 1871 or click here to buy tickets.

Silverpop appoints Slingshot Sponsorship to manage events and sponsorship 14th April, 2011

Slingshot Sponsorship, the thriving new sponsorship agency, has recently signed new client Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform.  Slingshot Sponsorship will assist Silverpop with their event management and sponsorship efforts.   

 As an industry thought leader, Silverpop has a strong presence at UK events and has chosen to work with Slingshot Sponsorship in order to optimise these opportunities.  Slingshot Sponsorship will be working with Silverpop across the top level digital marketing events they are sponsoring such as the Marketing Week Awards and Internet World London.

 We are delighted to be working with Slingshot Sponsorship in order to ensure that we are effectively connecting with marketers at key industry events in order to share with them our expertise in helping them take their marketing efforts to the next level.

Richard Evans, Director of Marketing – EMEA, Silverpop 

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop’s industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit www.silverpop.com for more information.

Velti sponsors Mobile Category at the DMA Awards 2011 31st March, 2011

The Direct Marketing Association (UK) has signed Velti as the sponsor of the Mobile Category at the DMA Awards 2011.

Held in December at Old Billingsgate, the DMA Awards are the best known and most sought after awards in the marketing industry calendar.  Award winners and supporters enjoy extensive media attention and widespread industry recognition for their success. The DMA Awards are the only marketing awards to inspire and demand both clients and agencies to deliver on all aspects of their campaigns: Strategy, Creativity and Results.

Kelaine Olvera, Director of Marketing at Velti, commented: “The 2011 DMA Awards are a great showcase of talent within the UK marketing industry. Velti is proud to sponsor the Mobile Category as it demonstrates our continued commitment to developing truly innovative mobile marketing and advertising solutions.”

The deal with Velti, brokered by sponsorship agency Slingshot Sponsorship, also includes delivering marketing solutions to the DMA Awards campaign.  Jackie Fast, Managing Director of Slingshot Sponsorship, commented: “Velti’s sponsorship of the DMA Awards showcases their innovative mobile solutions to the niche audience of marketing agencies the DMA Awards engages. Integrating mobile within the awards marketing campaign is a first for the DMA Awards and is only made possible through Velti’s sponsorship.” 

About Velti

With ten years of experience in developing and implementing mobile marketing and advertising solutions and a huge platform for mobile researches, Velti is uniquely positioned to meet the mobile engagement needs of brands, advertising agencies, mobile operators, and media companies ensuring a constant evolution to remain leading edge. For more information visit: www.velti.com

About the DMA Awards

The DMA awards are the best know and most sought after awards in the marketing industry. The DMA Awards are celebrating the ideas that demonstrate your power to innovate and educate, create income and jobs, and enrich our culture and communities. For more information visit: www.dmaawards.org.uk

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