XTC 2017 Touches Down at CES 2017 – Meet the Finalists Heading to Branson’s Necker Island 12th January, 2017

The field is set for the final round of Extreme Tech Challenge, hitting its last stop at Sir Richard Branson’s Necker Island this February 2, 2017. Traversing a sinuous path to reach this final milestone including a highly-contested Semi-Finals round at CES® 2017, the Top 3 Finalists for XTC 2017 push the boundaries of technology into new frontiers of modern science.

Having edged past twenty five progressive and worthy competitors from across the globe, the 2017 Extreme Tech Challenge Finalists represent an expansive breadth of industries: hemostatic solution innovators Cresilon (New York, NY), filament recycling startup ReDeTec(Toronto, CAN) and hi-tech aerial camera specialists VantageRobotics (San Francisco, CA).

The Semi-Final round proved to be a photo-finish race for the finalists, who pitched their fledgling ventures live onstage alongside their Top 10 contemporaries under the glittering Las Vegas skyline. Impossibly close to call, the Top 3 were ultimately chosen by a collective of tech’s most brilliant trailblazers. President and CEO of Consumer Technology Association Gary Shapiro presided at the helm of the judges’ table, accompanied by Founder and Managing Partner of SoftTech VC Jeff Clavier, Director of Intel Capital Christine Herron, Founding Partner of Pacific Investments and Innova Capital Fund Veronica Serra, Founder and Managing Partner of Binary Capital Jonathan Teo and Founder and CEO of Dianrong, Soul Htite.

Congratulations to the 2017 Extreme Tech Challenge Top 3!

Redefining the way military, first responders, and doctors handle medical emergencies, finalist Cresilon is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Producer of a desktop filament extruder and recycling unit for 3D printers, finalist ReDeTec creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Third finalist Vantage Robotics has created the best flying camera in the world, making it easy for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

The Finalists will now face the most stringent and final round on Necker Island, pitching their venture to Sir Richard Branson alongside 2017 Finals judges including venture capitalist, founder and CEO of Breyer Capital, Jim Breyer, Veteran software entrepreneur and founder of C3 loT, Tom Siebel, Managing Partner of Aspect Ventures, Theresia Gouw, CTO for the Hillary for America campaign, Steph Hannon and COO of the iTutor Group Jerry Huang.

Looking ahead to what awaits Necker Island, Finals Judge Steph Hannon remarks: “The discipline, focus and passion of extreme athletes is mirrored in exceptional entrepreneurs. I can’t wait to see limits pushed and peak performance achieved when groups of both gather for XTC finals on Necker Island.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fueling philanthropic activities around the world.

MaiTai Global would like to express their deepest gratitude to the 2017 Sponsors: Founding partner iTutorGroup, Semi-Finals partner CES® 2017 and vertical sponsors Deloitte, Dianrong, IBM, Living in Digital Times, Treasure Data, VR Fest and Zoom for their generous support and industry insight to further enhance the XTC experience for both participants and spectators.

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Connecting with the Youth- Successful Sponsorship Strategies to Young People 3rd December, 2013

Digital media proliferation has led to social media platforms becoming paramount to successful sponsorship strategies directed at the youth. Younger consumers also tend to be far more receptive to campaigns based around their passions, of which sport and music are the most universal.

Deloitte and Further Education

Sponsorship campaigns in Universities are becoming increasingly common, with the most well-known examples coming through sport. Deloitte’s collaboration with the British Universities and Colleges Sport body (BUCS) is particularly successful. The 5-year partnership deal focuses on a ‘Leadership Academy’ model which delivers events to BUCS members to experience and develop leadership and communication skills.

Through the partnership, Deloitte has first-hand access to thousands of graduates which enables them to maintain their position as one of the top graduate employers (#2 in The Times Top 100 Graduate Employers 2013). It also gives Deloitte an opportunity to build a rapport with students, making them a leading choice for career-searching graduates.

Spotify and Bacardi on Tour

Consumers tend to be more receptive to campaigns that draw upon personal interests. ‘Spotify on Tour’ tapped into this by teaming up with Bacardi to bring music based experiences to fans across America. They created intimate gigs and festivals with renowned artists such as Ed Sheeran and Kendrick Lemar with an emphasis on musical discovery for real music lovers.

The project was supported by a dedicated ‘Spotify on Tour’ which enabled sharing of tour dates, exclusive images and video content. The campaign resonated with the younger generation, which in turn helped Spotify increase its Facebook ‘likes’ to over 2.7 million.

Coca-Cola – Fusion of Music and Sport

Sporting events also represent golden opportunities to engage with young people. Coca-Cola directed its sponsorship of London 2012 towards the youth with the innovative ‘Move to the Beat’ campaign. ‘Move to the Beat’ celebrated British talent by combining the critically acclaimed architects Pernilla & Asif and award winning DJ Mark Ronson. It was based over four different platforms: the Coca-Cola song, documentary, Facebook app and the Coca-Cola Olympic Games pavilion, and had the overall objective of bringing ‘teens closer to the Olympic Games by fusing sport with their passion for music’. The campaign generated a vast amount of online activity including 245 million search impressions, an additional 1.5 million Facebook likes and 21,000 Twitter followers. In addition, Coke became the 2nd most talked about brand during the London Olympics.

Much of the success of these campaigns can be attributed to the use of highly  relevant content for young people and the right platform for the market. Given the significant changes to the way young people are now marketed to it will be fascinating to see how the sponsorship landscape continues to evolve and how brands adapt to this fertile marketing demographic.