XTC 2017 Touches Down at CES 2017 – Meet the Finalists Heading to Branson’s Necker Island 12th January, 2017

The field is set for the final round of Extreme Tech Challenge, hitting its last stop at Sir Richard Branson’s Necker Island this February 2, 2017. Traversing a sinuous path to reach this final milestone including a highly-contested Semi-Finals round at CES® 2017, the Top 3 Finalists for XTC 2017 push the boundaries of technology into new frontiers of modern science.

Having edged past twenty five progressive and worthy competitors from across the globe, the 2017 Extreme Tech Challenge Finalists represent an expansive breadth of industries: hemostatic solution innovators Cresilon (New York, NY), filament recycling startup ReDeTec(Toronto, CAN) and hi-tech aerial camera specialists VantageRobotics (San Francisco, CA).

The Semi-Final round proved to be a photo-finish race for the finalists, who pitched their fledgling ventures live onstage alongside their Top 10 contemporaries under the glittering Las Vegas skyline. Impossibly close to call, the Top 3 were ultimately chosen by a collective of tech’s most brilliant trailblazers. President and CEO of Consumer Technology Association Gary Shapiro presided at the helm of the judges’ table, accompanied by Founder and Managing Partner of SoftTech VC Jeff Clavier, Director of Intel Capital Christine Herron, Founding Partner of Pacific Investments and Innova Capital Fund Veronica Serra, Founder and Managing Partner of Binary Capital Jonathan Teo and Founder and CEO of Dianrong, Soul Htite.

Congratulations to the 2017 Extreme Tech Challenge Top 3!

Redefining the way military, first responders, and doctors handle medical emergencies, finalist Cresilon is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Producer of a desktop filament extruder and recycling unit for 3D printers, finalist ReDeTec creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Third finalist Vantage Robotics has created the best flying camera in the world, making it easy for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

The Finalists will now face the most stringent and final round on Necker Island, pitching their venture to Sir Richard Branson alongside 2017 Finals judges including venture capitalist, founder and CEO of Breyer Capital, Jim Breyer, Veteran software entrepreneur and founder of C3 loT, Tom Siebel, Managing Partner of Aspect Ventures, Theresia Gouw, CTO for the Hillary for America campaign, Steph Hannon and COO of the iTutor Group Jerry Huang.

Looking ahead to what awaits Necker Island, Finals Judge Steph Hannon remarks: “The discipline, focus and passion of extreme athletes is mirrored in exceptional entrepreneurs. I can’t wait to see limits pushed and peak performance achieved when groups of both gather for XTC finals on Necker Island.”

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fueling philanthropic activities around the world.

MaiTai Global would like to express their deepest gratitude to the 2017 Sponsors: Founding partner iTutorGroup, Semi-Finals partner CES® 2017 and vertical sponsors Deloitte, Dianrong, IBM, Living in Digital Times, Treasure Data, VR Fest and Zoom for their generous support and industry insight to further enhance the XTC experience for both participants and spectators.

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Game, Set and Match: My Top 3 Wimbledon Sponsorship Campaigns 20th June, 2013

In a few weeks another chapter of the greatest tennis tournament in the world will be written. Wimbledon is not just one of the most prestigious sporting events in the world, but also a very unique platform for sponsors, or as The All England Club calls them – suppliers.

So what is it that makes Wimbledon so different? Watching the matches on television you will realise that unlike the Premier League for example, no sponsor hoardings and perimeter advertising within the grounds of Wimbledon itself are currently allowed. You may spot Rolex next to the clock, Slazenger on the tennis balls or Ralph Lauren outfits worn by the ball kids, but these logos are only allowed on the items and services that the brands supply Wimbledon with. Despite those restrictions, Wimbledon is still exceptionally attractive to brands. Sponsors can use the association with this traditional event across their own marketing mixes. In light of this, I’ve put together my top 3 Wimbledon sponsorship campaigns:

1. IBM at London Heathrow (2010 and 2011)

In order to raise awareness of IBM’s sponsorship of the Wimbledon Championships, IBM ran an innovative digital advertising campaign at one of the busiest international airports. Over 70 airport screens at London Heathrow were been programmed to select match updates and players most relevant to departing flights. “On average, passengers look at digital screens 99 times during their airport stay. The campaign supports IBM’s role in delivering real time player progress to Wimbledon fans at a time when they are unable to watch the match and want to keep in touch with the action”, stated JCDecaux’ Airport Marketing Director Steve Cox in an IBM press release. Thanks to the live updates IBM’s screens would have had a fair few more glances at the screens during the Wimbledon period. Check out the video summarizing this successful campaign.

2. Evian ball hunt (2012)

In 2012, Evian used its social media channels to engage with tennis fans offering them the chance to win VIP Wimbledon tickets. In their ‘Evian ball hunt’ campaign, which was supported by tennis star Maria Sharapova an Evian ball boy regularly revealed clues on the water suppliers Twitter and Facebook accounts. Followers chased him throughout London and once caught, the ball boy gave them a numbered Evian tennis ball. Each day one lucky number was chosen giving tennis fans the chance to be part of the action.

3. Lavazza’s ‘We are the queue’ (2011)

Due to the aforementioned restrictions within the Wimbledon grounds, the famous Wimbledon queue, where people wait for up to 8 hours to get tickets, has become an increasingly important area for sponsors to showcase themselves. In 2011 Lavazza got it right. Through their ‘We are the queue’ campaign, the official coffee brand was not only serving coffee to patient tennis fans, but also made their queuing time worthwhile. Lavazza converted the area into a huge playground and relaxation bubble, where queuers could interact with games. A dedicated website and Facebook page as well as a smart phone application gave Lavazza the opportunity to engage with this key audience further. Check out the video footage of this amazing campaign here.