Category: Press Release

Caterham Cars appoints Slingshot as Sponsorship Agency 30th April, 2012

Caterham Cars has appointed Slingshot Sponsorship to activate all commercial opportunities outside the Caterham F1 Team activity.

Slingshot will implement an extensive sponsorship strategy, including brand marketing partnerships, endorsement deals, licensing, corporate experience days, and much more.

The aim of the partnership is to create unique properties that can leverage the Company’s profile, and enhance the brand’s global appeal, capitalising on the brand’s entry into Formula One earlier this year.

Ansar Ali, Chief Executive of Caterham Cars, said:

We are thrilled to be working with Slingshot Sponsorship as their unique services complement the ambitious objectives of our brand, particularly now we are part of the Caterham Group.

As a British sportscar brand with the iconic Seven at the heart of our business, I have always felt we have much to offer brand partners, particularly through our motorsport and drive experience operations.  Now, as part of the Caterham Group, we have so much more to offer in terms of value and brand awareness, and Slingshot Sponsorship is the right partner to deliver and leverage the commercial partnerships.

Motorsport is at the heart of Caterham Cars, with the Seven the original ‘race car for the road’; over 700 competitors racing the iconic model today in 11 countries around the world is testimony to this.

The acquisition of Caterham Cars by Tony Fernandes in 2011 and the Caterham F1 Team’s presence in Formula One has propelled the British brand to the forefront of a global audience.

With increased public and media attention from the Caterham brand’s first season in F1 and a recent track record of robust financial results, the company is now looking to further leverage its commercial activities.  Caterham plans to facilitate this through Slingshot Sponsorship’s expertise in building existing assets into commercially-sustainable sponsorship platforms.

Furthermore, Caterham Cars also continues to reinvent motorsport following the recent announcement of a Caterham Motorsport-run karting championship in 2013.

Caterham will design and develop its own F1-inspired kart and thus provide young drivers with the opportunity to take their first steps in a career, in which it will be possible to progress from grassroots racing to the pinnacle of global motorsport. In addition, the organisation of Caterham karting will benefit from the firm’s 26 years of experience in running low-cost, high-value one-make race championships.

Jackie Fast, Managing Director of Slingshot Sponsorship commented,

“Being able to work with a brand that is on the brink of such change and innovation is what we live for at Slingshot Sponsorship.  We cannot wait to begin delivering the creative concepts and brand partnerships that will help project Caterham Cars to a wider audience of new enthusiasts.  The Caterham brand creates exceptionally strong advocates, both in Britain and internationally and we hope to turn this passion for the brand into a more holistic and accessible commercial property that can deliver real value for brand partnerships.”

Outlook Festival appoints Slingshot Sponsorship as exclusive agency 23rd April, 2012

Outlook Festival – Winners of the ‘Best International Festival’ at the Festival Awards– have appointed Slingshot Sponsorship as their exclusive sponsorship agency.

Slingshot Sponsorship will work closely with the Croatian-based event to increase awareness and commercial revenue through the creation of sponsorship opportunities as well as creating new digital brand partnerships.  Keen to preserve the traditional values of the Outlook Festival, Slingshot Sponsorship will ensure sponsors are carefully incorporated into the fabric of the event, adding value to the 15,000 festival goers at the event and the millions of music lovers who engage with the Outlook brand online throughout the year.

Jackie Fast, Managing Director of Slingshot Sponsorship, commented:

We are thrilled to be working with Outlook Festival this year.  They epitomise how growing organically and being true to a brand can create advocates exponentially.  This is a fantastic opportunity for brands to be involved with an influential music festival in Croatia – not to mention UK brands building relationships prior to Croatia’s acceptance into the EU in 2013.  The potential for audience engagement is like no other festival currently in the market because of their digital capabilities, making it an amazing platform for brands to be involved with.

Only in its fifth year, Outlook is already regarded as the biggest bass music festival in Europe, featuring the most prestigious names in the most cutting-edge dances across the globe.  Acts already confirmed include Fat Freddy’s Drop, Skream, Digital Mystikz & Andy C with many more to follow, ensuring 2012 will top the incredibly high standards Outlook sets itself each year.

Johnny Scratchley, Founder of Outlook Festival commented:

I’m very excited to now be working with Slingshot Sponsorship, they have the perfect ethos for us as a festival and are expert inthe new areas of media we are currently focusing on.

Red Bull Car on TRACKER's stand at Commercial Vehicle Show 16th April, 2012

Having teamed up with TRACKER to manage their logistical requirements for the Commercial Vehicle Show, Slingshot Sponsorship are excited to announce the presence of the Red Bull RB6 Formula 1 on stand 3A10.  Stand visitors can also enter into a prize draw to win two tickets to the F1 Grand Prix at Silverstone, as well as a tour for two at the Red Bull factory, in Milton Keynes.

TRACKER, a leading telematics and vehicle tracking expert in the UK, will also be unveiling groundbreaking, patented technology and its fleet telematics used by Red Bull Racing to control their costs and focus on the safety of its team.

F1 World Champions Red Bull Racing combines its dedicated and passionate transport and logistics team with the expertise of TRACKER, its fleet telematics partner to ensure the Red Bull Racing team stays on the winner’s podium.

Red Bull Racing’s Formula One design and engineering team, Red Bull Technology, need to ensure the fleet is running as efficiently as possible in order to make vehicle, parts, equipment and team deliveries across Europe. But this all has to be balanced with a constant focus on safety and duty of care responsibilities, which is a challenge when time is in short supply.

With a fleet of 23 vehicles in the UK and across Europe, Red Bull Technology harnesses the power of TRACKER’s fleet telematics solution to deliver a detailed view of driver behaviour and fuel usage across each vehicle. This allows Transport Manager for Red Bull Technology, Ed Porter, to monitor speeds, journey routes and the general whereabouts of the fleet team.

Ed Porter, Transport Manager for Red Bull Technology explains:

I need to be able to manage a fleet that is spread across Europe, keeping in control of what is happening throughout the day without compromising the efficiency of the fleet. The nature of the Formula One industry is that we need everything yesterday, making time the most valuable commodity for me and my team.  If I could buy time, I would, but TRACKER’s fleet tracking system goes a long way in helping me make the best of the time I have

Stephen Doran, Managing Director for TRACKER adds:

This is an exciting opportunity for people to come and see the Red Bull Formula 1 car at the Commercial Vehicle Show. We are also giving visitors to the TRACKER stand a chance to walk away with an amazing prize. And of course, the TRACKER team will be on hand to demonstrate the potential benefits our fleet tracking solutions can provide commercial vehicle fleet managers.

TRACKER Showcases New Technology At 2012 Commercial Vehicle Show 12th April, 2012

Leading provider of vehicle tracking services, TRACKER is showcasing its groundbreaking, patented technology at this year’s Commercial Vehicle Show, on 24-26 April, at Birmingham’s NEC. Head to stand#3A10 to see firsthand the new level of data available with TRACKER Fleet and how TRACKER’s new battery-powered units provide fleet operators with a robust and flexible solution for valuable assets without a power source, including trailers.

TRACKER Fleet is a completely re-engineered product which, crucially, has been designed following a comprehensive consultation programme with TRACKER’s existing fleet customers, as well as potential users of fleet telematics. TRACKER Fleet provides important cost-saving benefits by identifying fuel inefficiency and supplying insight into driver and business behaviour and boasts a flexible reporting suite that can be customised to meet the specific needs of each of its customers.

One delighted TRACKER Fleet user is Northgate Vehicle Hire, which has been a customer of TRACKER for over 10 years and is experiencing the power of TRACKER Fleet. Stuart Fairbrother, Head of Non-Rental Sales says:

We are reaping the benefits of TRACKER Fleet for both our customers and our own service fleet of 60 vehicles. Our customers have been crying out for enhanced vehicle and driver behaviour information and TRACKER Fleet provides just that and more, invaluable information to both Northgate and our customers.  TRACKER Fleet’s new mapping system incorporates advanced Google maps, such as Street View with a route replay function, which is a standout piece of technology.  We have been able to use mapping to understand exactly where our service vehicles are and where they are needed.  Crucially, we have harnessed the telematics data to reduce vehicle delivery times to improve upon our customer service levels.

Vital to TRACKER Fleet’s evolution has been the addition of new technology, such as its unique patented Transient Voltage Detection technology, which eliminates the need to connect to a vehicle ignition to allow for more accurate ‘idling’ readings. TRACKER Fleet even offers battery powered modules to ensure assets which have no built-in power supply, such as mobile units and trailers, can be monitored.

All these features have proved invaluable for Clancy Group, operating a fleet of over 1,500 vehicles and 10,000 items of plant.  Bernie Stack, Associate Director for Clancy Plant Hire Ltd explains:

TRACKER’s telematics product has become an integral part of our business, providing detailed information on speeding, idling, driver hours, journey times and mileage.  We are still finding new benefits the system can bring to our business and help look after the wellbeing of our drivers.

Apex Plant Hire has also embraced TRACKER’s fleet telematics offering.  This enables them to monitor usage on and off-site, helping them meet employee Duty of Care legislation and increase efficiency.

David Marriott at Apex Plant Hire adds:

With TRACKER’s telematics on our HGV vehicles, we’ve been able to improve our day-to-day business practices which has boost customer service and fleet performance levels.  The system locates the position of all our vehicles, allowing us to deploy the nearest vehicle to the next rental booking.   We can also see if a job is running behind schedule without our drivers having to call in with updates, which means we can take action and enhance the level of customer service we provide.

Stephen Doran, Managing Director of TRACKER concludes:

We are looking forward to bringing TRACKER Fleet to the Commercial Vehicle Show. This product marks our commitment to continually developing and enhancing our products to meet the changing needs of our customers. Visitors to our stand will see how they can harness the power of TRACKER Fleet to ensure vehicles keep moving, while improving efficiency and reducing cost.

Slingshot Sponsorship team up with Oslo-based agency BITE for the Red Bull Cliff Diving Series 2012 20th March, 2012

Slingshot Sponsorship, the London based sponsorship agency, will work closely with their Scandinavian colleagues BITE to manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway.  The sponsorship and brand management specialists have combined to create commercialopportunities around the event – one of only 6 World Series Competitions worldwide – that add real value for both brands and the spectators.

The Red Bull Cliff Diving World Series 2012 returns to Norway on 6-7th July – two years after Kragero hosted the country’s first Red Bull Cliff Diving competition.  The World Series is high diving at its most death-defying – an acrobatic descent into water from heights of up to 28m. Once in the air, the divers have approximately three seconds to coordinate their movements before they break the surface of the water at around 100kph (60mph).

Julian Gursky, Head of Events & Sports at Red Bull Norway commented:

We are excited to try a new combination of an international sponsor management approach for our cliff diving world championship stop in Grimstad, Norway by assigning the allied agencies BITE Agency and Slingshot Sponsorship to this challenge

Prospective sponsors will be fully integrated with the two-day event, in Grimstad, as well as during the 21-day day pre-tour, incorporating six cities across Norway, offering ample opportunities for activation, sampling, branding and online promotions.  They will also have rights to footage shot over the two days, giving access to some truly unique content.

Jackie Fast, Managing Director of Slingshot Sponsorship commented:

The Red Bull Cliff Diving sponsorship platform is a great example of how brand platforms can be monetised.  The Slingshot and BITE expertise of sponsorship and branding creates the perfect combination of services to really leverage these types of brand partnerships effectively. We are looking forward to launching this service with Red Bull!

Managing Director of BITE Robert Leinders-Krog also commented:

Approaching this local platform from an international perspective will both increase opportunities and give us a global brand activation arena – executed locally. Exciting times.

For more information on the Red Bull Cliff Diving World Series please click here.

Slingshot Sponsorship Shortlisted at the Highly Anticipated Hollis Sponsorship Awards 16th February, 2012

Slingshot Sponsorship has been shortlisted for their work with the DMA &Equifax at the upcoming Hollis Sponsorship Awards.  They will compete with 3 other extremely successful campaigns – London Olympics 2012 & Lloyds, The Prince’s Trust & RBS and GE Capital Triathlon – for the highly coveted Corporate Sponsorship Award.

The Hollis Sponsorship Awards recognise and reward the most creative and effective campaigns to have come out of the sponsorship industry during the last year. Competition has been fierce this year, with entries up by 40% on 2011, meaning the judges have had to be even tougher than in past years.

Jackie Fast, managing director of Slingshot Sponsorship, commented:

I am absolutely thrilled that Slingshot Sponsorship has been shortlisted – especially considering the calibre of the other nominees.  To be competing against a campaign as big as London 2012 having only launched less than two years ago is an amazing achievement in itself.  It really shows that our unique strategy to creating innovative sponsorship campaigns is making an impact – not only for our clients, but also challenging sponsorship industry traditions.

Now in their 18th year, The Hollis Sponsorship Awards are the most highly prized sponsorship awards covering all sectors of the sponsorship industry.  Emphasis is on excellence in effectiveness ensuring that awards are given out based on result and not marketing budget.  The short-listed and winning entries will be celebrated at the industry’s Gala Dinner on March 27th 2012 at the London Marriott Hotel Grosvenor Square.

To see a full list of shortlisted campaigns click here.

Slingshot Sponsorship Partner with Scandinavian-based BITE Agency 23rd January, 2012

Slingshot Sponsorship and BITE have formed a strategic alliance that will see a union of expertise from two of the biggest prospects in sponsorship and brand management respectively.  The innovative partnership will work with brands and rights owners to truly grasp building a brand and then creating commercial opportunities from that foundation.

Having launched in the UK in 2010, Slingshot Sponsorship has quickly gained significant market share within the rights owner community working with diverse organisations including Haymarket Consumer Media, Mencap, and the London Irish Rugby Club.  Unlike other sponsorship agencies, Slingshot helps organisations build up their assets in order to become viable marketing platforms for brands.  As such, branding and brand identity is vital to ensure success with creating a sustainable sponsorship programme.

Based in Scandinavia, specifically Oslo, Norway, BITE is a newly formed team of international brand innovators, facilitating strategic brand activation through non-traditional methods.  By working together, both agencies will be able to follow their customers through their brand building and exploitation journey and help them realise their full commercial potential.  The ability to also access two unique markets will provide Slingshot/BITE clients with data that has not been available previously.

Jackie Fast, managing director of Slingshot Sponsorship commented:

This is such an exciting development and a natural progression on what we do.  By ensuring we have experts identifying and developing the core brand proposition, we will be able to help our clients become more successful when integrating commercial opportunities.  This has been a gap within our current clients marketing mix and so we are delighted to be able to fill this gap.

Robert D B Leinders-Krog, managing director of BITE commented:

In recent years we have clearly seen a major shift in the international marketing and brand sphere, with companies and organizations needing to holistically approach their marketing and branding strategies. This unique partnership will ensure our clients competitive advantage internationally with a profound base in concrete brand strategy and in-depth commercial exploitation. Our international approach combines European expertise with renowned Scandinavian innovation practices and will give our clients unique platforms of activation. We are very excited!

The partnership will enable clients to reap the benefits of a single agency who can manage the entire journey of brand strategy, activation and commercialisation from a completely unique market position.  That both companies are experts in their own field guarantees clients are provided with a tailor-made service, comprising the best from sponsorship and brand-management.

Slingshot Sponsorship win agency contract with Autosport for 2012 19th January, 2012

Autosport, the authority on motorsport, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy for the 2012 Autosport Awards.  Slingshot is briefed to increase awareness and commercial value for the event through the creation of additional opportunities and sponsorship platforms throughout the year.

Rob Aherne, Publisher at Autosport:

“We are delighted to be working with Slingshot Sponsorship on the Autosport Awards. They have proven themselves to be a vibrant company with lots of ideas about driving our event forward commercially, and we look forward to making plenty of progress together.”

Held every December at the Grosvenor House Hotel on London’s Park Lane, the Autosport Awards are voted for by the readers and attended by the biggest names in motorsport including Formula 1, Motorsport GP, British Rallying & World Rally Championships.  Winners of the International Racing Driver of the Year Award have included Sebastien Vettel, Jensen Button, and Lewis Hamilton.

Slingshot Sponsorship will assist Autosport with consultation and overall execution of a strategy that will attempt to forge new brand partnerships, whilst raising awareness of the programme overall for current sponsors Castrol, Mercedes-Benz, Perelli, Skoda, BMW, UBS, Parkalgar, and TW Steel.

Jackie Fast, Managing Director of Slingshot Sponsorship:

We can’t wait to get started with the Autosport Awards.  It is a phenomenal event and can deliver real marketing value to sponsoring brands.  We will be looking to enhance their current programme through the creation of additional touchpoints as well as integrating new sponsoring brands to help diversify and deliver additional value.

Slingshot Sponsorship Renews Partnership with Mencap for 2012 12th January, 2012

Slingshot Sponsorship secure contract renewal with Mencap for 2012

Mencap, the leading UK based charity helping people with a learning disability, has re-appointed Slingshot Sponsorship to continue to develop and implement a new sponsorship strategy across their high-profile events.  After an extremely successful year together, the renewal will see a continuation of Slingshot’s work to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunities.

Slingshot Sponsorship will assist Mencap with consulting and implementation for upcoming events including April Fools – a stand-up comedy night at the HMV Hammersmith Apollo; the Little Noise Sessions music festival – an acoustic and intimate, 6-night music event curated by Jo Wiley; the fantastic swimming event Mencap Mile held at the Olympic venue; and many more.

Leo Visconti, Head of Corporate Development at Mencap:

We’ve had a great first year working with Slingshot, who have delivered some excellent sponsorship deals for us in 2011. We are now looking forward to bigger and better for 2012 and some delivering amazing events with Slingshot’s help.

Jackie Fast, Managing Director of Slingshot Sponsorship:

We are pleased to be working with Mencap again in 2012.  The Little Noise Sessions and April Fools are two events that we are always confident of attracting high profile sponsors for.  We’ve really enjoyed working with all the staff at Mencap and look forward to helping them promote their brilliant cause in the year ahead.

If you are interested in finding out more about what Slingshot Sponsorship do, or want to get involved in one of Mencap’s events, please contact: [email protected], or call us on +44 (0) 20 7226 5052

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