Category: Press Release

What Car? Announces Sponsorship Deal with Mondial Assistance 21st August, 2012

What Car? has announced that Mondial Assistance UK will continue its sponsorship of the executive car category in the 2013 What Car? Car of The Year Awards.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director, said: “We are pleased to be working with Mondial Assistance. It will help deliver our target to reach as many motorists as possible with the What Car? Car of the Year Awards news.”

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Lee Taylor, Automotive Sales Director for Mondial Assistance in the UK said: “The sponsorship of the What Car? Awards is an important platform for us to build awareness of our change of name to become Allianz Global Assistance later this year.  The automotive market remains an important part of our business and we will continue in our delivery and development of support services to vehicle manufacturers and their customers.  Continuing our support of What Car?  and its Car of The Year Awards demonstrates our commitment to the UK motor industry and enables us to communicate with the growing What Car? audience”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com

Digital Unite Appoint Slingshot Sponsorship as Exclusive Sponsorship Agency 20th August, 2012

Following the use of Slingshot’s insightful one day Sponsorship Boot Camp, Digital Unite and Spring Online, the UK’s leading digital inclusion platform, have appointed Slingshot Sponsorship as their exclusive sponsorship agency.

Slingshot Sponsorship will be working with Digital Unite in order extend and exploit the commercial opportunities presented by the Spring Online campaign which features over 2,500 events nationwide between April 22nd – 26th 2013 as well as additional commercial opportunities within Digital Unite as a whole.

With over 8 million people still digitally excluded in the UK, many of which being over 55, Spring Online provides a free, safe, and enjoyable environment for those people who consider themselves digitally excluded to receive free IT tutorials – these including lessons in how to use such key communication tools as Skype and Facebook to keep in touch with friends and family as well as how to use the internet for a range of everyday tasks that many of us take for granted including shopping, banking and watching television.

Slingshot Sponsorship will be extending the commercial assets offered by the campaign, adding value to brand partnerships with key benefits including nationwide exposure, unique CSR opportunities and the chance to establish an early relationship with a growing age demographic.

Jackie Fast, Managing Director of Slingshot Sponsorship, commented:

Following the success of our recent work with Digital Unite at our introductory Slingshot Sponsorship Boot Camp, we are thrilled to be working on next year’s Spring Online campaign and to have the opportunity to contribute towards narrowing the digital divide.

Spring Online is a highly unique campaign, proving testament to the ever increasing number of ways in which sponsorship can be utilised and leveraged in order to improve businesses as a whole. Given the value and scope for involvement offered by the platform, we are excited to explore the prospect of some truly ground-breaking partnerships in 2013.

Emma Solomon OBE, Managing Director of Digital Unite, commented:

We are delighted to be working with Slingshot Sponsorship on our award-winning Spring Online campaign.

Over the last eleven years, Spring Online has been instrumental in helping tens of thousands of people understand and engage with computers and the internet. Local events held right across the UK reach people from a wide cross-section of society, from the over 55s who have never been online to existing users of all ages who want to brush up on their existing skills and learn more, from rural to inner-city areas. Our fantastic Spring Online event holders provide that essential support and help show learners how digital technology can be relevant for them.

“We continue to develop Spring Online to make it bigger and better each year. Our vision is that ever increasing numbers of local events support more and more communities across the UK to make the most of the digital world – and to really enjoy it too. We are thrilled to be working with Slingshot and to be developing the creativity, dynamism and reach of Spring Online with them.

What Car? Awards Safe and Secure with TRACKER 8th August, 2012

TRACKER, the leading provider of vehicle tracking and telematics systems, is to be an associate sponsor of the annual What Car? Car of the Year Awards, which takes place on January 9, 2013. TRACKER will also sponsor the luxury car category.

What Car? publishing director Andrew Golby said: “It’s great news that TRACKER is to be involved with the What Car? Awards again next year. The Awards grow in importance year on year and the influence of any company being involved is hugely beneficial and far-reaching.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. They are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

TRACKER managing director Stephen Doran said: “TRACKER is proud once again to be involved with the What Car? Car of the Year Awards. What Car? has long since promoted the power of working together to beat car criminals and our sponsorship of the Awards enables us to reinforce our message to its growing readership of the importance of vehicle security.”

“Our recently launched Mesh Network is the latest innovation that places TRACKER at the forefront of stolen vehicle recovery solutions.  It brings together the motoring community to support the police in identifying stolen vehicles and returning them to their rightful owners.”

TRACKER has been leading the way in the field of vehicle tracking and telematics since 1993, with more than a million market-leading security and award-winning fleet management systems fitted to vehicles including cars, motorcycles, HGVs, LCVs and plant and construction equipment.

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Cobra in the Fast Lane with What Car? 30th July, 2012

Cobra, a leader in the provision of security, safety and telematics solutions for the automotive and insurance industries, continues to sponsor the Performance Car of the Year category in the What Car? Car of the Year Awards 2013.

What Car? publishing director Andrew Golby said: “It’s great news that Cobra is to be involved for the third year running with the annual What Car? Awards – the performance category is already shaping up to be one of the most exciting categories. We look forward to working with Cobra to deliver the best What Car? Awards yet.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Cobra is the European market leader for stolen-vehicle tracking and location-based services, through its CobraTrak and NavTrakbrands. The company supplies stolen-vehicle tracking and recovery services at a pan-European level to Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, McLaren, Mercedes-Benz Trucks, Mitsubishi, Nissan, Porsche, Renault, Rolls-Royce and Tesla.

Cobra also provides telematics services to vehicle manufacturers, and to insurers for the new breed of usage based insurance policies, including supplying the telematics technology that powers the highly successful Co-Operative Young Driver Insurance.

Andrew Smith, Managing Director of Cobra said: “It’s a great fit for Cobra as a key supplier to so many car manufacturers to be involved with the What Car? Awards. The Awards are an excellent benchmark that really help consumers when making a buying decision. With so many cars and derivatives on sale, it is becoming an increasingly difficult decision – a What Car? Award elevates a car above the crowd.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Our own Jackie Fast announced in prestigious Media Week 30 Under 30 12th July, 2012

Managing Director of Slingshot Sponsorship, Jackie Fast, announced as part of the industry’s next generation of talent revealed at the prestigious Media Week’s 30 Under 30.


The competition is supported by The Mail on Sunday and the newspaper’s managing director Marcus Rich joined Jeremy King, editor of Media Week, on stage last night at the Cuckoo Club to reveal the names of those that made it onto the list.

Recognising the next generation of talent in the industry, this prestigious award showcases the emerging talent in the marketing and media industries.  Sought after by marketing and media agencies, Slingshot Sponsorship was the sole winner in the sponsorship industry to be recognised.

Jackie Fast commented, “It is absolutely fantastic to be recognised amongst this group of extremely bright and talented individuals.  I am especially proud to have our sponsorship work be recognised in such a marketing focused awards programme – truly showcasing how sponsorship is an important aspect in the marketing mix.  It is an unbelievable honour.”

Judged by a team of industry experts that included Marcus Rich, David Wilding, planning director at PHD; Tom Dunn, digital strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media, Clare Rush, joint head of investment at MEC and Philip Smith, head of content solutions for the Brand Republic group, this year’s entrants were of a very high calibre.

To see the full Media Week 30 Under 30 list please click here.

What Car? Announce Sponsorship Deal with Hankook Tyre UK 9th July, 2012

What Car? has signed a new associate sponsorship deal with Hankook Tyre UK for the 2013 What Car? Car of The Year Awards.  Hankook will also continue to sponsor the Ultra-low-carbon car category.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director said: “It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again. It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience.  Tyres are big business, because at some time, every motorist will need to invest in new tyres.”

Each year, Hankook produces 12 million innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Tony Lee, Managing Director of Hankook Tyre UK said: “All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards. Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                   1994                       Peugeot 306

2011                       Audi A1                                                                  1993                       Ford Mondeo

2010                       Peugeot 3008                                                      1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                         1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                 1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                    1989                       Ford Fiesta

2006                       BMW 320d                                                            1988                       BMW 735i

2005                       Land Rover Discovery                                        1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                 1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                              1985                       Volkswagen Golf

2002                       Toyota Corolla                                                      1984                       Peugeot 205

2001                       Ford Mondeo                                                        1983                       MG Metro

2000                       Skoda Fabia                                                         1982                       Mercedes 200T

1999                       Rover 75                                                                1981                       Volkswagen Golf

1998                       Land Rover Freelander                                      1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                     1979                       Peugeot 305

1996                       Peugeot 406                                                         1978                       Renault 20

1995                       VW Polo

Red Bull Puts Cliff Diving on the Female Map 5th July, 2012

Slingshot alongside Scandinavian colleagues BITE manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway. The World Series is cliff diving at its most death defying, with divers descending from heights of up to 28 metres. The Norway event, the second stop in the World Series calendar, takes place this weekend 6-7th July.

This year we managed to secure former female Olympic and World Champion Kari Traa and newcomer Anna Bader to this event in Norway and this recent article (translated from Norwegian) highlights this fantastic partnership that was built to promote the introduction of female cliff diving in the World Series in 2013.

Taken from an interview with Norwegian broadcaster NRK:

“Women should be bolder”, says former Olympic and World Champion Kari Traa as she tries to get more women involved in cliff diving.

On Tuesday Traa was at Justøybroa in Lillesand to sponsor the German Anna Bader, a lone female in the midst of the male-dominated sport. Next year it is determined that female divers will participate in the world series, and so, Bader was invited to Norway by Kari Traa to make a so-called “teaser dive.”

“The last seconds before the precipice, I am very focused. I’m trying to find the right feeling and energy, so at the moment I jump I am one hundred percent focused. It takes a lot of courage, but women are certainly able to carry on with this. I am really looking forward to women competing next year”, said the smiling 28-year-old to NRK.

Tuesday’s event was just a taster of what will happen in Grimstad during the Red Bull Cliff Diving this Saturday.

For more information on BITE and Slingshot Sponsorship’s joint services in the UK and Europe, please click here.

For the full article and to see Bader’s cliff dive on Tuesday at Justøybroa click here.

Warranty Direct Announced as the Headline Sponsor of What Car? Awards 2013 28th June, 2012

What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9.  Warranty Direct will also sponsor the City Car category.

Andrew Golby, What Car? publishing director said: “We are delighted to be working with Warranty Direct, which is the industry’s leading provider of direct consumer warranties.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking  and brand association to the awards via a multi-channel promotional campaign.

Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: “We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.”

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                  1994                       Peugeot 306

2011                       Audi A1                                                                 1993                       Ford Mondeo

2010                       Peugeot 3008                                                     1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                        1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                   1989                       Ford Fiesta

2006                       BMW 320d                                                           1988                       BMW 735i

2005                       Land Rover Discovery                                       1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                             1985                       Volkswagen Golf

2002                       Toyota Corolla                                                    1984                       Peugeot 205

2001                       Ford Mondeo                                                      1983                       MG Metro

2000                       Skoda Fabia                                                       1982                       Mercedes 200T

1999                       Rover 75                                                              1981                       Volkswagen Golf

1998                       Land Rover Freelander                                    1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                   1979                       Peugeot 305

1996                       Peugeot 406                                                       1978                       Renault 20

1995                       VW Polo

Jackie Fast announced as a Judge at the Corporate Engagement Awards 2012 25th June, 2012

The Corporate Engagement Awards is Europe’s leading celebration of corporate partnership, corporate sponsorship and corporate philanthropy. The awards recognise and honour the achievements of companies and agencies who have successfully worked with external companies to raise visibility of their brand and their values.

2012 judges include leaders in the sponsorship industry Steven Atkinson, co-founder of HighTide Festival Theatre; Pippa Collett, Managing Director of Sponsorship Consulting; Rob Jackson, Client Services Director at World Television; Robert Nuttall, Managing Director of Corporate Responsibility and Sustainability at MHP Communications; and Simon Watson, Head of Group Community Affairs at RBS Group.

Jackie Fast commented:

I am absolutely delighted to be appointed as a judge for the Corporate Engagement Awards 2012.  There are so many great partnerships taking place and I look forward to helping identify and reward the best in our industry.

Judging will take place during the summer with winners presented at a gala evening in London in September.

Click here for a full list of judges and further information on tickets to the Corporate Engagement Awards 2012.

For a list of last year’s winners, please click here.

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