Category: Press Release


Slingshot Sponsorship to Deliver ‘Team Boris’ for the Mayor’s Charities at Prudential Ride London 2013 9th July, 2013

Slingshot Sponsorship has been announced as the representative agency for Team Boris raising funding for the Mayor’s Charities for this year’s Prudential Ride London which is taking place across the city during the 3rd-4th August 2013.

Throughout the Prudential RideLondon campaign, Slingshot Sponsorship will be co-ordinating ‘Team Boris’ – a London-wide campaign to promote the Mayor of London, Boris Johnson’s involvement with Ride London, on behalf of his charities that aim to support London’s future.  Slingshot Sponsorship will be creating, developing and co-ordinating the Team Boris campaign with the objective of securing funding and support for the Mayor’s charities.

Developed by the Mayor of London and his agencies, Prudential RideLondon promises to be a world-class festival of cycling set in the beautiful backdrop of the capital city.  The unique event combines fun and accessible elements of a free family ride in central London with the excitement of watching the world’s best professional cyclist’s race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Grand Prix. Amateur cyclists will also participate in the Prudential Ride London-Surrey 100 to raise money for the Mayor’s Fund for London, The Legacy List and the Mayor of London’s Fund for Young Musicians.

Jackie Fast, Managing Director, Slingshot Sponsorship expressed ‘We are honoured to be tasked with the development and co-ordination of ‘Team Boris.’ Being based in London, it is sometimes hard to believe the extent of poverty that exists throughout the capital, the Mayor’s charities are engaging in some truly inspiring work and we are excited to explore exciting opportunities around Prudential Ride London to assist this cause.’

The Mayor’s Charities run a range of projects that will create 500 apprenticeships and other employment opportunities for local young people;  deliver 3,000 much-needed music grants to inspire young Londoners; provide 5,000 free breakfasts to hungry school kids; supply 400 reading volunteers to help children who are struggling and inspired over 3,000 school children with creative education projects connected to the Olympic Park – as well as supporting the capital’s most innovative arts organisations. These schemes ensure young Londoners achieve their full potential life, education, arts and music.

Please visit www.teamborislondon.com for more information and follow @TeamBorisLondon on Twitter for updates.


Driving the Future of the Sponsorship Industry – ESA Appoints one of its Youngest ever Board Directors 29th May, 2013

Jackie Fast, Managing Director, Slingshot Sponsorship, was announced this morning as one of the youngest ever individuals to be elected as a Board Director of the European Sponsorship Association.  Jackie will now sit alongside fourteen other Directors; setting the standard for the sponsorship industry for coming years.

In the wake of the success of this year’s ESA Sponsorship Summit, which addressed significant shifts within the industry, ESA is set to further develop itself alongside its new Board Directors.  Jackie’s appointment highlights ESA’s continued drive to enhance the industry – seeking to challenge the ethos and make significant contribition to its progression.

ESA was formed ten years ago with the premise to unify, strengthen and advance the business of sponsorship throughout Europe.  The industry itself, once predominantly focused upon sport and large corporates, has profoundly shifted in this time.  The body’s appointment of Jackie Fast to the Board conveys its recognition of the changing market, and the need for the industry to adapt with it – further promoting its role to inspire and innovate.

With the sponsorship industry worth €26.5 billion, the European Sponsorship Association will have a vital role in its growth and development into the future.  The key issues identified by ESA include:

  1. Proving Sponsorship’s Business Value
  2. Providing value to members
  3. Creating stronger links with brands and rights holders
  4. Technology – the way in which sponsorship can best icnorporate its benefits
  5. Thought-leadership

Jackie commented, “It is an honour to have been elected to the Board of ESA.  I have admired ESA as an organisation since its creation; to have the opportunity to develop and contribute to its decision making process is a humbling prospect for me. I am looking forward to really developing ESA into a body that is not only vital and leading the entire sponsorship industry, but reflective and influential in the marketing industry.”

At the age of only 29, Jackie is forging a path for aspiring young sponsorship professionals to follow.

Slingshot Sponsorship’s Mark Mylam Highly Commended for Barrie Gill Award for Most Promising Young Executive at Hollis Sponsorship Awards 2013 27th March, 2013

Slingshot’s very own Mark Mylam was Highly Commended last night for the Barrie Gill Award for Most Promising Young Executive at Hollis Sponsorship Awards which were held at the Marriott Hotel in London.

Having only been in the sponsorship industry for two years, Mark’s High Commendation reflects how far he has come in such ashort period of time.  The Barrie Gill Awards for Most Promising Young Executive recognsises young executives working within agencies, client companies or rights-owners who are making a significant impact within their organisation or sector.  The awards seek to honour excellence, recognise effectiveness of campaigns, and in Mark’s case, his High Commendation is testament to his hard work, creativity and driving energy that he has contributed to Slingshot.

Mark stated ‘I am delighted with the High Commendation I received for the Barrie Gill Award.  The Award itself celebrates emerging talent within sponsorship and I am honoured to be recognised as a part of the new generation breaking through.’

Mark’s achievement is not only reflected through his High Commendation but in the work he has done whilst at Slingshot.  Having Account Managed three of Slingshot’s largest clients – British Heart Foundation, Mencap and Outlook Festival; Mark is set for great things in 2013 – Congratulations!

D&AD on the Hunt for Innovative Brands to Support the Annual Awards Ceremony 14th March, 2013

As the backbone organisation to a trailblazing and innovative industry, D&AD is looking for like-minded brands to join them supporting their prestigious Awards Ceremony in June.

Championing creativity and originality within design and creative communication for over five decades, the annual Awards celebrate the very best work produced from around the world within that year.

Last year saw some of the world’s greatest creative minds such as Sir Jonny Ive, Tony Kaye and Sir John Hegarty gather to celebrate these accomplishments, and to receive their prestigious Pencil’s – still widely regarded as the award to win.

Educating and supporting creatives at every stage of their career is at the heart of D&AD, as well as celebrating their achievements. This year, the sponsorship fees raised around the awards will go directly into the recently launched D&AD Foundation – a fund created to safeguard the future of creativity.

Looking for more than just a logo, D&AD and Slingshot Sponsorship are seeking forward thinking brands to partner on this year’s ceremony, ensuring it remains as the career defining moment for creatives around the world.

Working with Unilever on last year’s White Pencil Award exemplified the success of meaningful and engaging partnerships for D&AD. The Award crowd sourced live campaigns focussing on the promotion of Peace One Day. This resulted in the execution of ground-breaking, and life changing, concepts. The winning entry from Leo Burnett, entitled ‘Recipeace’, is now being rolled out globally in a hope to end violence for a single day – www.recipeace.org.

Building upon this existing value-led partnership with Unilever, D&AD are looking for new partners who share this passion for creativity. Brands who are looking for unique opportunities to engage with global tastemakers, to actively support the creative community, and to celebrate them at the most prestigious industry event of the year.
Quote:

At D&AD we like to embrace the new and the intriguing. The sponsorship landscape is changing, and we want our partnering brands to create engaging ideas and a meaningful dialogue with our audience. Our support of Doritos ‘King of Ads” and our on-going partnership with Unilever on ‘Creativity For Good’ are both great examples of projects that we’ve loved. We believe in creating significant and stimulating partnerships, not just simply adding a logo onto a poster.

Amanda Moorby, Partnerships Team Director

Slingshot Sponsorship Announced as Exclusive Sponsorship Agency for Children's Charity Rays of Sunshine 22nd February, 2013

Slingshot Sponsorship has been announced as the exclusive sponsorship agency for Rays of Sunshine Children’s Charity’s 10th Anniversary Concert, which will be held at London’s prestigious Royal Albert Hall 6 July 2013.

Set in one of London’s most beautiful and exclusive venues, the Rays of Sunshine Concert promises to be a night of unprecedented music and entertainment.  With past line-ups featuring a host of Britain’s most treasured pop stars ranging from JLS to Pixie Lott, Rays of Sunshine’s Concert is shaping up to be as unique as the children themselves.

Granting its first wish in 2003, Rays of Sunshine Children’s Charity was formed with the aim of granting wishes to children with serious and terminal illnesses.  The charity’s promise is to grant wishes however impossible it may seem.  Ranging from hospital ward wishes, to organising events and outings for large groups, Rays of Sunshine has granted trips to Disney World and even meetings with superstars like Beyonce and One Direction.  What is more, Rays of Sunshine will be celebrating its 3,000 wish in line with its 10th Anniversary.

Jackie Fast, Managing Director of Slingshot Sponsorship stated:

Slingshot is delighted to be working alongside Rays of Sunshine for their annual Concert.  As a charity, Rays of Sunshine changes lives, and it is a privilege for our agency to be working with this highly unique organisation.  We are excited to explore the prospect of delivering partnerships that will enhance this special night for the children.

Rays of Sunshine’s Concert is one of many wonderful events the charity organises throughout the year, to raise money for children at their time of need.  One mother stated after attending the event, “I have never seen Ria like this before, she has so much energy and charisma, I cannot thank Rays of Sunshine enough for granting her the opportunity to attend a once in a lifetime event.”

Jane Sharpe, CEO, Rays of Sunshine commented:

We are proud to be working with Slingshot Sponsorship.  The expertise that Slingshot has crafted around events similar to Rays of Sunshine’s Concert will help us to deliver an event that will stay with these children forever.  The concert has become an integral part of our calendar and we have every confidence that alongside Slingshot, we will deliver the best concert in its history.

Sponsorship opportunities for the Rays of Sunshine Concert are currently available.

Slingshot Sponsorship signs Carphone Warehouse as Headline Sponsor of Award-Winning Spring Online Campaign 18th February, 2013

Digital Unite has announced that Carphone Warehouse will act as headline sponsor for Spring Online, one of the nation’s largest, annual digital inclusion campaigns which runs between April 22-26 2013.

Over 7.5million people have never used the internet, of which around 6.5 million are aged over 55 years and many more don’t have basic online skills such as searching the web and sending and receiving emails. Spring Online is an award-winning campaign that provides a unique platform to help people understand, explore and enjoy digital technology. The campaign supports people and individuals to throw open their doors and hold free digital taster events for their local communities. This year, around 2,500 Spring Online events are expected to be held across the UK helping thousands of older people and other less confident users, to take their first steps online.

Carphone Warehouse’s CEO, Andrew Harrison, said: “We are delighted to support Digital Unite’s Spring Online campaign which complements our vision to help make people’s lives better through technology. Digital exclusion is something we all should be addressing and with our presence on every high street coupled with friendly, knowledgeable store colleagues, we’re ideally placed to facilitate this leading initiative. Furthermore, this campaign compliments our other corporate responsibility activity, Tablets for Schools, and of course our own Geek Squad.”

Now in its 12th year, Digital Unite’s Spring Online campaign has been instrumental in successfully helping tens of thousands of people make digital technology a part of their everyday lives. Joyce, a previous Spring Online attendee, was moved to tears when she saw photographs online of where she used to live.  “I never knew you could see things like this on the internet, this is wonderful, coming here today was the best thing I could have done.”

The local community approach of the campaign also enables people to integrate with the resources and support closely available to them and helps to enhance the foundations of a more connected society. Carphone Warehouse’s sponsorship of the Spring Online campaign will be administered by Digital Unite’s charitable arm, the Digital Unite Trust.

Emma Solomon OBE, Founder of Digital Unite expressed: “We are absolutely thrilled to have Carphone Warehouse as our headline sponsor for Spring Online this year. Having access to digital technology and being equipped with the skills to use it, is a must-have in today’s digital society. It enables people to become more active citizens and more discerning consumers and it can also help to reduce loneliness and open new avenues to pursue hobbies and interests.

With the fantastic support of our event holders Spring Online has helped to reach tens of thousands of people from a wide cross-section of society and inspired them to make digital technology an everyday part of their lives. Having Carphone Warehouse on board with us for 2013 will undoubtedly help to extend the reach and impact of the campaign even further and we look forward to making this the best year yet.”

What Car? Car Of The Year Awards 2013 15th January, 2013

After much anticipation, the What Car? Car of the Year Awards in association with Warranty Direct took place on Wednesday 9th January 2013 at the prestigious Grosvenor House Hotel on Park Lane. The event was by far the biggest and best to date with all of the leading manufacturers from the motoring industry in attendance.  The Awards were visually spectacular with the stage placed in the middle of the room amongst the tables and entertainment from comedian Al Murray had the audience in stitches.

The Awards presented by the BBC’s Kate Silverton and What Car? Editor in Chief Chas Hallet revealed the best cars on the market in 2012. The category winners were selected from an incredibly high standard of contenders, with the Audi A3 Sportback taking the prestigious title of What Car? Car of the Year. To view the full list of the 2013 contenders and winners click here.

The 2013 event was a resounding success for the What Car? Awards sponsors with Warranty Direct coming onboard as headline sponsor for the first time, Kwik-Fit joining Associate Sponsors Hankook and TRACKER and Category Sponsors Allianz Global Assistance and Cobra continuing their support for the Awards. For further information on this year’s sponsors click here.

Over 300 people engaged with the What Car? Awards on Twitter and gave a strong indication of the buzz surrounding the 2013 Awards:

Slingshot Sponsorship Appointed As Exclusive Sponsorship Agency for D&AD Awards 10th January, 2013

The world’s leading creative industry body, the D&AD, have appointed Slingshot Sponsorship as their exclusive sponsorship agency for the prestigious D&AD Awards. The awards will be held in June at the Roundhouse and are attended by the leaders in advertising and design from around the world.

Fifty-one years ago this inspiring community developed the event to recognise creative achievement and it continues to drive the industry forward today. Honouring the very best in advertising and design, the awards now include 130 categories spread across 25 disciplines ranging from Direct Integrated Campaigns to E-Book Design Front Covers.  The diversity of the awards emphasise the D&AD redefining traditional awards, recognising and challenging the creative community.

Amanda Moorby, D&AD Partnerships Director said: “D&AD are proud to be joining forces with Slingshot Sponsorship.  The specific expertise that Slingshot provides will help us deliver a truly memorable event – ensuring that our awards are as creatively challenging as the campaigns that enter.”

Integrated and tailored in its approach, Slingshot Sponsorship has evolved as an agency to develop and deliver inspired partnership opportunities for high profile awards and events.  The award winning, London based agency, will be working with D&AD to extend the commercial viability of the annual awards; adding value to brand partnerships across the world and creating access to the most creative minds in the industry.

Jackie Fast, Managing Director of Slingshot Sponsorship commented: “We are thrilled to be working with the D&AD Awards.  The D&AD Awards set the standard for creative excellence around the world, pushing boundaries and spurring ingenuity in all avenues; and as an agency this is what Slingshot strives for.  Working with the D&AD is a very exciting opportunity for us to showcase how truly creative partnerships can amplify events.”

Sponsorship opportunities for the D&AD Awards will be available in January 2013.

Slingshot Sponsorship Wins Young Entrepreneur of the Year Award 2012 9th November, 2012

Jackie Fast managing Director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award for the second consecutive year at the 2012 Camden and Islington Business Awards. The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, events, trade associations, charities, motorsport and music.

Jackie Fast was absolutely thrilled to win the award, commenting:

It is an absolute pleasure to be nominated, let alone win this category for a second year.  Since launching Slingshot Sponsorship three years ago, our business has grown exponentially – which truly shows how valuable our unique business proposition is. It’s a fantastic honour to be recognised by the local community for all the hard work put into developing the agency.

The strict criteria set out for the Camden & Islington Business Awards indicated that only the strongest candidates within the area would be shortlisted for the award. Miss Fast’s repeat win illustrates Slingshot Sponsorship’s capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Camden & Islington Business Awards were announced at the awards ceremony in London on Thursday, 1st November 2012.

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