Category: Press Release

Brentford Football Club Appoints Slingshot Sponsorship as Exclusive Sponsorship Agency 23rd October, 2012

Brentford Football Club, home of the Bees, has appointed Slingshot Sponsorship as their exclusive sponsorship agency.

Slingshot Sponsorship’s initial objective will be focused on securing partners for the Club’s prime advertising sites and developing opportunities at the new stadium.  Slingshot will be working alongside the club not only to acquire new commercial partners but also to create more diverse partnerships for the club as a whole with the aim of enhancing the club’s appeal to a younger audience. The team will be moving to their new stadium at Lionel Road in 2016 and are looking to facilitate new brand relationships in the run up to the move.  The new stadium will provide a wealth of opportunities further enhancing the club’s appeal.

Mark Devlin, Chief Executive of Brentford Football Club commented:

The stadium roofs at Griffin Park offer a truly unique advertising or sponsorship opportunity, and we are delighted to appoint Slingshot as our Sponsorship agency. They have a very successful background in creating diverse sponsorship properties which can capitalise on the Brentford brand and our active fan base. Slingshot’s experience and creative skills are exactly what the Club is looking for at this exciting stage of its development.

The team’s ground at Griffin Park in London is directly under the Heathrow flight path and the stadium provides two of the biggest aerial advertising sites in the country which have seen branding in the past from the likes of Qatar Airways, Atari, KLM, EasyJet, Sabena and Ericsson.

Jackie Fast Managing Director of Slingshot Sponsorship commented:

We are thrilled to be working with Brentford Football Club. Slingshot’s partnership with the club is about so much more than sponsorship for the roof and we plan to work alongside the club to create new partnerships and increase Brentford’s appeal to a wider audience. We are delighted that our objectives run parallel to those of the club and are very excited to be part of Brentford FC’s journey into their new stadium and beyond.

Brentford FC’s next game at Griffin Park is Tuesday, October 23rd versus Coventry City.

British Heart Foundation Appoints Slingshot Sponsorship For ‘Hands-only CPR’ Road-show 18th October, 2012

British Heart Foundation Appoints Slingshot Sponsorship For ‘Hands-only CPR’ Road-show

Following the first phase of their highly successful Hands-only CPR  campaign, the British Heart Foundation (the BHF) hasappointed Slingshot Sponsorship as their exclusive sponsorship agency.

The campaign, fronted by tough guy actor Vinnie Jones, was designed to raise awareness of the fact that anyone who doesn’thave CPR training should ignore the kiss of life in favour of ‘hard and fast’ compressions in the centre of the chest to help someone who has had a cardiac arrest. The expertly executed advert and training film created resonance through association – using the beat of Stayin’ Alive by the Bee Gees to help people understand how quickly they should carry out chest compressions.

Aggarwal, Head of Corporate Partnerships at the BHF, said:

With the Vinnie Jones advert and training film receiving mass exposure throughout the UK and, in turn, saving dozens of lives, Slingshot Sponsorship has been recruited to build a commercial strategy around the campaign as well as acquire corporate partners to support it.”

The following phases of the charity’s Hands-only CPR initiative will feature a mass media campaign in November followed by an experiential tour bringing the concept to people nationwide and allowing the public to put their CPR knowledge into practice.

Jackie Fast, Managing Director of Slingshot Sponsorship, added:

We are thrilled to be working with the BHF.  It is extremely innovative in its approach and together we will be able to provide the tools to drive this campaign into the hearts of the nation.”

Slingshot Sponsorship is Shortlisted at the Camden & Islington Business Awards 11th October, 2012

Jackie Fast, Managing Director of Slingshot Sponsorship has been nominated for the second consecutive year at the Camden & Islington Business Awards for the Young Entrepreneur of the Year Award. The category is open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with an extensive client list that includes Red Bull, Caterham, Outlook Festival and BBC Worldwide.  Since its launch less than 3 years ago, the sponsorship agency has grown dramatically in Islington moving offices over 3 times in less than 8 months due to its expansion.  Slingshot currently employ 10 staff and are looking to recruit additional team members to fulfill the new clients that continue to look for sponsorship services that are more innovative in their execution.

Jackie Fast is thrilled to be nominated, commenting:

It is an absolute pleasure to be nominated again, for the Young Entrepreneur of the Year Award.  Since launching Slingshot Sponsorship three years ago, our business has grown exponentially – which truly shows how valuable our unique business proposition is.  It’s a real honour to be recognised by the local community.

The awards celebrate the work and efforts of businesses across Islington and Camden and look to recognise those who have successfully grown and maintained their business positioning throughout 2012. Miss Fast’s repeat nomination illustrates Slingshot Sponsorship’s capabilities in creating successful partnerships as the company continues to go from strength to strength.

The winners of the Camden & Islington Business Awards will be presented at the Islington Chamber of Commerce on Thursday 1st November 2012.

Toshiba Announced as Headline Sponsors for Mencap's Little Noise Sessions 2012 5th October, 2012

Mencap has announced that Toshiba UK will act as headline sponsors for their flagship event Little Noise Sessions, which will be held from November 20-25th 2012.

Set in the stunning surroundings of St-John-at-Hackney Church, in London, Mencap’s Little Noise Sessions provide anunmissable series of intimate and acoustic gigs that will take place over six evenings to raise awareness and money for Mencap’s work supporting people with a learning disability.

Tarek Boudour, Senior Marketing Manager at Toshiba UK, commented:

We are delighted to be sponsoring the Mencap Little Noise Sessions for 2012.  The high calibre of the line-up each year makes it a fantastic marketing platform for Toshiba to showcase a range of new products and build relationships with a highly engaged audience, both at the event and through our social media sites.

Curated by Jo Whiley, the Mencap Little Noise Sessions is renowned for presenting the very best the music industry has to offer; with an eclectic mix of established artists supported by young, up and coming talent.  This year is no different with headline acts The Maccabees, Noah and the Whale and Richard Hawley, ensuring Little Noise will once again be a must-see for all music lovers.

Faith Ingham, Assistant Director of Fundraising, said:

We are delighted to have Toshiba as our headline sponsor for Mencap’s Little Noise Sessions this year. It is a fantastic partnership opportunity which will bring a multitude of benefits for both organisations. We hope that this partnership will enable Mencap to raise vital funds to support people with a learning disability throughout the six nights of unmissable gigs.”

With the chance to see high-profile artists in such an intimate setting the 9,000 tickets available sell out fast.  Be sure to check the Little Noise Sessions website and the Toshiba UK Facebook page for all line-up and ticket information.

Sponsorship Agency Slingshot Sponsors Two Brothers and a Tuk Tuk Around the Seven Modern Wonders of the World as they Tuk the High Road 26th September, 2012

Innovative London-based sponsorship agency Slingshot just announced their sponsorship of brothers Kevan Pulfrey and Alex Saxon as they travel to the seven modern wonders of the world in a three-wheeled tuk tuk. The adventure will see the brothers cover 65,000 kilometres, four continents and 38 countries in an attempt to attain a Guinness world record for a journey they have been told by many is impossible.

The brothers expect to face extreme challenges throughout the voyage from severe weather to dangerous animals and for the most part they will camp leaving them exposed to difficult conditions. Kevan Pulfrey said: ‘We will face danger, overcome fears, break down in the worst places imaginable and have our eyes opened to the delights of planet earth.’ The tuk tuk is incredibly compact with no space for anything but the most necessary provisions and the pair will rely on basic road maps and a compass to navigate their journey around the world. Throughout the journey they will be raising money for their chosen charities the Alzheimer’s Society and War Child, two charities particularly close to their hearts. Donations can be made through the VirginMoney Giving Page on the Tuk the High Road website.

Jackie Fast managing director of Slingshot Sponsorship commented: ‘The journey is both incredibly unique and brave and we are thrilled to be involved.  Being involved as a sponsor helps us reinforce our own brand positioning as being challenging and innovative as well as showcasing our new international sponsorship services launched earlier this year. We are also happy to support the Alzheimer’s Society and War Child – making this part of our agency’s CSR initiatives.”

The pair drove the tuk tuk to Slingshot Sponsorship’s offices in Islington for photos with the Slingshot team before setting off on Saturday 15thSeptember towards Dover where they would leave English shores for the last time in over a year – they estimate the trip will take between 12 to 14 months. They will be keeping their followers up to date with their many adventures through their website www.tukthehighroad.com and on Facebook and Twitter.

Slingshot Sponsorship Win Two Golds at the Corporate Engagement Awards 20th September, 2012

Slingshot Sponsorship took home two Gold Awards at the 2012 Corporate Engagement Awards for their work with Haymarket Consumer Media publication What Car? magazine.

A London-based sponsorship agency, Slingshot Sponsorship has been championing an innovative approach to sponsorship since its launch three years ago with a focus on creating successful and lucrative corporate sponsorship programmes that amplify core organisational activity.  Being recognised at the Corporate Engagement Awards is a testament to the unique approach they take with their clients.

Held at the Victory Services Club in London, the evening featured some of the largest sponsorship campaigns focused on corporate partnerships – including Barclays Cycle Hire, Coca-Cola and London2012, as well as BT and Comic Relief.

Competition for the awards was fierce with Slingshot beating out Aviva and Barclays to take home the Gold in Best Execution of Corporate Sponsorship Activity and Best Relationship-building Sponsorship Programme.

Jackie Fast commented, “It is an incredible achievement for Slingshot Sponsorship to be recognised for a second consecutive year at the Corporate Engagement Awards.  We have been working with What Car? since we launched and these awards are the culmination of our hard work.  The sponsorship programme we have developed for What Car? has not only put in place a sustainable sponsorship revenue for the magazine, but has also  helped build stronger commercial relationships overall with their industry partners  – which is exactly what best practice sponsorship should do.”

The Corporate Engagement Awards, organised by Communicate Magazine, are the only European benchmark of best practice in all aspects of the corporate partnership & sponsorship process. They provide an opportunity for staff, companies, agencies and beneficiaries alike, to see their efforts recognised and to celebrate excellence in their collaborative projects.  Entries by contenders in each of the 16 categories were judged on the three criteria of strategy, execution and outcome.

Slingshot Sponsorship Get Extreme with Nitro Circus Live 16th September, 2012

Nitro Circus Live – an extension of the hit MTV show and proclaimed by many as the greatest action sports show in the world today – has appointed Slingshot Sponsorship as its sponsorship agency for their first ever European Tour.

Following the success of the 2011 Australian tour, Nitro Circus Live will be touring Europe throughout November and December 2012 – with three dates in the UK alone: London, O2 Arena, 3 December; Manchester, Manchester Arena, 4 December; and Birmingham, National Indoor Arena, 5 December.  Slingshot Sponsorship will be aiming to facilitate new partnerships with the tour in addition to existing sponsors Red Bull and DC Shoes.

The brainchild of seventeen time X Games gold medalist, Travis Pastrana, Nitro Circus Live features death defying stunts from the world’s best action sports stars across Freestyle Motocross, BMX, Skateboarding and more, with UK venues already well on their way to selling out for the December shows.

Nitro Circus Live’s European leg is set to be part of a bigger global tour visiting the United States, Australia, New Zealand, South America, Asia and the Middle East over the next 18 months with the Nitro Circus 3D movie set for release in September 2012. The tour therefore offers unparalleled global exposure and unique brand activation opportunities within the action sports market and beyond.

Warranty Direct is Associate Sponsor of the What Car? Green Awards 2012 13th September, 2012

The What Car? Green Awards 2012 will take place on September 19 at the Imagination Gallery, London, and Warranty Direct will be associate sponsor as well as sponsor of the executive car category.

The What Car? Green Awards include the best green cars in each category, as well as an overall winner. The What Car? judging team evaluates more than just CO2, because cars emit a whole concoction of polluting gases, including nitrous oxides and particulates. The judges also evaluate whole-life costs, driveability and reliability.

Awards will be given for the best supermini, small family car, family car, executive car, MPV, alternative-fuel car, SUV, fun car and an overall winner.

Warranty Direct managing director Duncan McClure Fisher said: “Society is becoming more and more concerned with its environmental impact. Motorists are constantly seeking ways to lessen their personal carbon footprint, and that’s why it is important to highlight greener, low-emission car options to the consumer. Green technology may throw up new reliability challenges, but at Warranty Direct we will protect customers whatever their choice of car. We are, therefore, delighted to be associate sponsor of the What Car? Green Awards.”

What Car? publishing director Andrew Golby said: “The What Car? Green Awards advise an increasing number of motorists looking for greener motoring. The industry is delivering ever-greener and cleaner cars, and our awards will help narrow down the choice for consumers in what can be a complex arena.”

What Car? named the Vauxhall Ampera its overall winner in 2011, as well as the best alternative-fuel car.

EDF Energy Signs as Headline Sponsor of the What Car? Green Awards 2012 29th August, 2012

The What Car? Green Awards 2012 will take place on September 19 at the Imagination Gallery, London, and will be sponsored by EDF Energy.

The What Car? Green Awards include the best green cars in each category, as well as an overall winner. The What Car? judging team evaluate more than just CO2, because cars emit a whole concoction of polluting gases, including nitrous oxides and particulates. The judges will also evaluate whole-life costs, driveability and reliability.

Awards will be given for the best supermini, small family car, family car, executive car, MPV, alternative-fuel car, SUV, fun car and an overall winner.

“Electric vehicles demonstrate important developments that have been made in low-carbon motoring,” said Angus Wilby, Head of Energy Services at EDF Energy. “As the largest producer of low-carbon electricity in Britain and provider of electric vehicle recharging solutions for homes and businesses, EDF Energy’s sponsorship of the What Car? Green Awards is the perfect opportunity for us to demonstrate our commitment.”

As Britain’s largest producer of low-carbon electricity and with considerable electrical and engineering experience within its workforce, EDF Energy is playing a leading role in facilitating the development of PIV recharging technology and infrastructure. This is being achieved by working and consulting widely with motor manufacturers, chargepoint manufacturers, and central and local government offices to help bring about effective recharging solutions.

What Car? publishing director Andrew Golby said: “The What Car? Green Awards advise an increasing number of motorists looking for greener motoring. The industry is delivering ever-greener and cleaner cars, and our awards will help narrow down the choice for consumers in what can be a complex arena.”

What Car? named the Vauxhall Ampera its overall winner in 2011, as well as the best alternative-fuel car.

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