Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018. 27th November, 2018

Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018.

 

London, UK, 27/11/18 – Slingshot Sponsorship, a strategic sponsorship agency, has today been named 2018’s most innovative sponsorship agency by SME News as part of their Business Elite Programme.

SME News (a brand of AI Global Media) is a quarterly publication which draws on a UK wide network of industry insiders to provide CEO’s, leaders and decision makers with cutting edge features, the latest news and industry deals.

The awards programme, strives to showcase the talent, hard work and commitment of SME firms from a vast array of industries across the UK. Its Business Elite program is formulated on the back of months of qualitative and quantitative research to ensure that its awards are a true representation of the very best that the SME environment has to offer. This tried and tested method ensures that each and every award is given on a strictly a merit basis,

Kieran Morris, Director of Slingshot Sponsorship stated: “We are extremely proud to win this award from SME News. We have had a great year creating and evaluating sponsorship opportunities for our clients including Extreme Tech Challenge, London New Year’s Day Parade, NOW TV and Southbank Wintertime Festival. Winning this award has topped a great year and we can’t wait to see what 2019 brings!”

To see the full list of winners, click here.

About Slingshot Sponsorship

Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, business conferences, sports teams and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact:

Kieran Morris, Director, Slingshot Sponsorship

Telephone: +44 (0)7527 784019

Email: kieran@slingshotsponsorship.com


Top 5 Tips On Maximising Sponsorship At Your Next Event 8th April, 2016

Sponsorship is not only important for generating financial resources but also is crucial in creating credibility, brand experience, audience engagement and goodwill. Which begs the question, why don’t more events or platforms bring sponsors on-board? A recent survey in Admap magazine showed 86% of sport fans welcome brand interaction as they believe it will improve their experience.

One issue experienced within the event industry is that brands rarely maximise the ROI from the events they integrate with, as such they dismiss many opportunities whilst squandering their marketing budget on archaic forms of promotion such as logos badging instead of recognizing the real benefits that lay within sponsorship.

  1. Monetary Benefits

Sponsoring events that have your target audience provides brands the opportunity to:

  • reduce marketing budget spend through the efficient use of marketing budget and integration
  • increase direct sales
  • gain PR content through involvement and activation
  1. Brand Experience

Sponsorship of an event offers organisations a platform to access their target audience – creating meaningful brand experiences. This enables the brand to let the audience become part of the brand and product. The experience is always dependant on the product’s interaction capabilities, but a successful brand experience is always more engaging than a logo. Through this criteria the engagement becomes measureable and transparent for the brand as it allows real-time feedback from their consumers.

  1. Increasing the Halo effect

A company who integrates with a charity event as a sponsor to meet their CSR targets is able to improve their public relations and any other CSR goals set. Through integration they have the opportunity to create a positive impact on their social environment. Pro bono and charity work has long been part of company’s ethos and sponsorship also offers this to all brands. In addition, it allows employees to engage with the charity and align with brand values.

  1. Audience Engagement

Sponsorship offers brands a great opportunity to engage their target audience, offering meaningful and lasting investment resonance.  Brands need to uncover their own assets within the event’s rights and increase the overall event experience of attendees.

  1. Reputation Improvement

A corporate relationship with an event can provide an enhanced reputation of a brand and also secures a competitive advantage to rivals in business. An event which aligns to the image of a sponsor has the potential to further strengthen credibility.

When BP’s catastrophe in the Gulf of Mexico occurred, sponsoring the Olympics was a quick and fairly easy way to manage their global reputation crisis – supporting their sustainability credentials.

With the vast and significant benefits that sponsorship of events offers brands – it would be fatal to not include it within the marketing mix.


"I Never Knew Sponsorship Agencies Existed…" 13th May, 2013

I recently attended an event last week in the events industry.  In a slightly different frame of mind than usual (buying rather than selling) I found myself suppressing my usual routine of championing our agency and our unique approach to the rest of the world.  However, I did get caught in a conversation  in which I was explaining what we did to an attendee of the event.  It took somewhat longer than usual, and even in layman’s terms, he still didn’t understand what a sponsorship agency was.  Finally, when I equated it to the people who are responsible for putting ‘those logos you see on football shirts’ I could tell that the light bulb sparked.  The thought of having to explain what it is we actually do would have led, I am sure, to a blank face and awkward shuffle toward the alcohol – so I left it at that…

Coming off of the back of the ESA Summit, and having read other articles postulating how  the sponsorship industry lacks the ability to PR themselves, this comment really made me think about our industry and what the general public thinks of sponsorship, sponsorship agencies, and everyone in between.  One specific comment made at the ESA Summit particularly stood out, it addressed the notion that the industry needs to provide fans and spectators a voice – considering sponsorship is supposed to add value to their experience and form a core part of the win-win-win best practice that our industry promotes.  And now having first-hand experience with someone who works in events, but doesn’t even know what a sponsorship industry does, let alone the fact that they exist is, quite frankly, astonishing.

At Slingshot, we believe that understanding the commercial benefits of sponsorship and partnerships is vital to business growth in this shifting market.  As an industry we really need to encourage education on its true benefits not just for our own industry’s sake, but for the sake of utilising these practices to build a successful economy.


Slingshot Helps Digitally Excluded People to Spring Online 29th April, 2013

On Friday 26 April, Slingshot hosted our very own Spring Online event, “Slingshot’s Online Skills for Beginners.”

Spring Online in association with Carphone Warehouse takes place every year between 22–26 April and is an award-winning campaign that provides a unique platform to help people understand, explore and enjoy digital technology. The campaign encourages residents to throw open their doors and hold free digital taster events for their local communities; all with the aim of helping thousands of older people and other less confident users take their first steps online.

The Slingshot team worked together to get people down to our Spring Online event. The team visited local care homes, housing associations and doctor’s surgeries, posted flyers in coffee shops and publicised the event via Spring Online’s media partner Streetlife, an online platform for local communities.

On the afternoon of Friday 26 April, Slingshot’s offices were bursting at the seams with attendees learning how to set up their own email accounts, exploring the wonders of shopping online and singing along to their favourite artists such as Tony Bennett and One Direction on YouTube!

One attendee, who had been given an iPad by her Grandchildren but had little knowledge of how to use it, enjoyed the event so much she asked whether she could attend every Friday and nearly all of the attendees asked where they could buy a computer.

My Grandchildren gave me an iPad for Christmas and I have hardly used it. Today I have learnt to shop online, download cooking apps and I am so excited to go home and play games. I can’t thank you enough Slingshot!

Slingshot is the exclusive sponsorship agency for Spring Online which is supported by Headline Sponsors Carphone Warehouse and Supporting Sponsors BMI Healthcare and Marks & Spencer. To find out more about Spring online and its sponsors click here.