Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018. 27th November, 2018

Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018.

 

London, UK, 27/11/18 – Slingshot Sponsorship, a strategic sponsorship agency, has today been named 2018’s most innovative sponsorship agency by SME News as part of their Business Elite Programme.

SME News (a brand of AI Global Media) is a quarterly publication which draws on a UK wide network of industry insiders to provide CEO’s, leaders and decision makers with cutting edge features, the latest news and industry deals.

The awards programme, strives to showcase the talent, hard work and commitment of SME firms from a vast array of industries across the UK. Its Business Elite program is formulated on the back of months of qualitative and quantitative research to ensure that its awards are a true representation of the very best that the SME environment has to offer. This tried and tested method ensures that each and every award is given on a strictly a merit basis,

Kieran Morris, Director of Slingshot Sponsorship stated: “We are extremely proud to win this award from SME News. We have had a great year creating and evaluating sponsorship opportunities for our clients including Extreme Tech Challenge, London New Year’s Day Parade, NOW TV and Southbank Wintertime Festival. Winning this award has topped a great year and we can’t wait to see what 2019 brings!”

To see the full list of winners, click here.

About Slingshot Sponsorship

Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, business conferences, sports teams and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact:

Kieran Morris, Director, Slingshot Sponsorship

Telephone: +44 (0)7527 784019

Email: kieran@slingshotsponsorship.com


Top 3 Tips When Prospecting For Sponsorship Sales 19th September, 2018

 

All too often, people in the sponsorship industry dive into sales headstrong, without proper justification behind each of their approaches. This leads to poor performance and a lack of interest from prospects and can be avoided simply by taking the time to identify fit.

 

The role of a sponsorship sales professional is to prove value through sponsorship to the brand they are approaching. It is crucial that before starting to sell sponsorship, key research is undertaken and brands are targeted which align closely to the specific assets, and have the best fit with the specific demographic.

 

Below are Slingshot’s top three tips when prospecting brands.

 

  • Visualise the audience experience: The first step before doing anything is to brainstorm the experience an attendee will get and to then understand how a brand would want to engage. This paints a picture as to which industries and brands would benefit the most from sponsoring and which might improve the experience for attendees.

 

  • Zeroing in on targets: Armed with an idea of what industries to consider, build a prospect list based on the synergies between specific brands and the demographic. The main point of sponsorship is to enable a brand to access an audience they couldn’t target otherwise, or to showcase that by engaging in sponsorship they can do this in a cost-effective way. It is important to consider what new products and services a brand is offering and how these can be integrated.

 

  • What’s the hook. With a solid prospect list in hand, outlining a tailored approach for each prospective client based on their current marketing objectives is essential before picking up the phone. A good tip is to think of 3 key points as to why the brand in question should become a sponsor. Pair the brands objectives with specific assets and use these assets to showcase how they solve a brands problem. For example; a consumer electronic brand is trying to increase it’s B2B capabilities and engage more with senior-decision makers in large organisations. The rights holder has a database (GDPR compliant of course…) of decision makers that would be the perfect potential clients of this brand, therefore the sales pitch becomes about utilising this database to engage and create new leads for the brand – something they couldn’t do without sponsorship.

 

It is essential to perform this research before diving in to sponsorship sales. It will ensure that the rights holder will understand what the sell is to each brand, and can therefor tailor their approach, solving a problem and not just asking for money.

 

At Slingshot we pride ourselves on the fact that each call is tailored for that brand in order to add real value to their marketing spend, and satisfy their marketing objectives. It is this highly tailored and specific sales strategy which has led to our impressive roster of clients, and testimonials which praise our “attention to detail”.

 

If you are looking for advice on sponsorship sales or any aspect of the sponsorship industry, we would be more than happy to offer our expertise, please email info@slingshotsponsorship.com with any enquiries.


Slingshot Sponsorship nominated for four ESA Excellence Awards 2017, including Agency of the Year 7th November, 2017

Slingshot Sponsorship is pleased to announce that they have been shortlisted for four awards at the prestigious European Sponsorship Association Awards.

The ESA Excellence Awards, hosted by the European Sponsorship Association, is an awards show that recognises and celebrates the achievements within the sponsorship industry across Europe. The European Sponsorship Association is in charge of regulating shareholders and owners in the sponsorship sector and making sure members are being sustainable and ethical. They also maintain a duty in improving and keeping standards in the sponsorship industry, which they do by educating members, through policy and networking opportunities.

Slingshot Sponsorship’s nominations at this year’s ESA Awards include:

  • Rights Holder of the Year: having won this category for the last two years, Slingshot Sponsorship are thrilled to be nominated again for two clients: The Holi Festival of Colours and the Extreme Tech Challenge held on Sir Richard Branson’s Necker Island.
  • B2B Sponsorship of the Year: a sponsor with the Extreme Tech Challenge, the activation of iTutorGroup showcased how the tech event could support female entrepreneurs in China, providing them a once-in-a-lifetime opportunity to attend and pitch.
  • CSR Partnership of the Year: a deal brokered with Slingshot the Aramco and Bloodhound SSC partnership aims to engage 50,000 children in 6 months in STEM.
  • Agency of the Year (Single Nation): after a highly successful year, Slingshot are delighted to also be nominated in this category at the prestigious ESA Awards.

Slingshot Sponsorship, renowned for disrupting and moving away from logo-centric partnerships, specialise in brokering sponsorships for their rights holder clients. Through a highly strategic approach, Slingshot Sponsorship continually delivers world-class partnerships.

Jackie Fast, the MD of Slingshot Sponsorship, commented “It’s a wonderful achievement to be shortlisted for so many awards, for an association that holds as much weight as ESA. But we are not content, we are aiming to get better every year and show the same level of quality at all times with all our clients.”

The winners this year will be announced at the ESA Awards on the 7th of February 2018 at the Science Museum, London. The event will be attended by over 350 people across Europe.


My controversial stance on “the current climate” 5th September, 2017

The British public have been told that funding and corporate sponsorship is a bleak business.  Our sports, health, arts and culture sectors are battling those strong arm brands who are becoming increasingly “difficult”.  Nevertheless, those underdogs continue their uphill struggle whilst we root from the side lines.

I hate to burst your bubble, but despite the hundreds of articles, interviews and broadcasts, this is just not so.

Let’s start with the facts:

  1. Industry: sponsorship spend in 2016 was $60.1 billion USD, which was a 4.6% increase since 2015.  The amount of sponsorship dollars spent has continued to increase.  More importantly sponsorship growth has outpaced advertising growth since 2014 and just recently surpassed marketing/promotional spend in 2016.  In short, sponsorship spending is on the rise.
  2. Market: sponsorship is being purchased by businesses and business is also on the rise.  Globally there are over 100 million start-ups launched each year and in the UK alone we have seen 429,950 businesses launch since the start of this year.  We have also seen an increase in businesses of all sectors start contributing to sponsorship with law firms, online networks, and new technology getting in on the action.

So if both spend and new customers are increasing dramatically, why the sullen faces when it comes to pitching sponsorship opportunities?

The fundamental issue is the proposition.  No one seems to know what they are selling.

The best and worst thing about sponsorship is that it can be very intangible – you can’t touch and feel a sponsorship like you can a t-shirt or even an employee.  The benefit of this is that you can work with your future partners to shape and structure the end result.  The negative is that many people find it incredibly difficult to sell something they can’t see.

However, there are many individuals and agencies who can help NGOs and rights holders build a strong proposition and formulate the opportunity so it’s easily understood (but most importantly bought) by brands.  The issue is that 99% of these people go out and try and do it alone.  Most fail to recognise that this is a specific skill set and experience is required first and foremost to build the opportunity.  Once packaged properly and the people going out to market are equipped with the right tools and information, sponsorship sales becomes much simpler.

My one tip before going out to sponsors – get some help to first identify what it is you are selling in the first place.  You’ll soon find that the “current climate” isn’t so difficult after all.