Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018. 27th November, 2018

Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018.

 

London, UK, 27/11/18 – Slingshot Sponsorship, a strategic sponsorship agency, has today been named 2018’s most innovative sponsorship agency by SME News as part of their Business Elite Programme.

SME News (a brand of AI Global Media) is a quarterly publication which draws on a UK wide network of industry insiders to provide CEO’s, leaders and decision makers with cutting edge features, the latest news and industry deals.

The awards programme, strives to showcase the talent, hard work and commitment of SME firms from a vast array of industries across the UK. Its Business Elite program is formulated on the back of months of qualitative and quantitative research to ensure that its awards are a true representation of the very best that the SME environment has to offer. This tried and tested method ensures that each and every award is given on a strictly a merit basis,

Kieran Morris, Director of Slingshot Sponsorship stated: “We are extremely proud to win this award from SME News. We have had a great year creating and evaluating sponsorship opportunities for our clients including Extreme Tech Challenge, London New Year’s Day Parade, NOW TV and Southbank Wintertime Festival. Winning this award has topped a great year and we can’t wait to see what 2019 brings!”

To see the full list of winners, click here.

About Slingshot Sponsorship

Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, business conferences, sports teams and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact:

Kieran Morris, Director, Slingshot Sponsorship

Telephone: +44 (0)7527 784019

Email: kieran@slingshotsponsorship.com


Extreme Tech Challenge (XTC) announces Top 25 for Fifth Annual Competition 25th October, 2018

Passion, purpose and innovation are key characteristics of the Top 25 Challengers poised to take on ACTAI Global’s Extreme Tech Challenge (XTC) 2019; the fifth annual race to Sir Richard Branson’s Necker Island. Unveiled during the XTC 2018 Finals on the island this week, the Top 25 contenders will now embark on the world’s ultimate startup competition.

XTC 2019 unfolds across key stages throughout the year leading up to the finals on Necker Island, scheduled to take place April 3rd 2019. This year’s top 25 features companies from twelve countries including Thailand, Estonia, Switzerland, Norway, Israel, Australia, Turkey, USA, Mexico, and more.

There is also a wide variety of industries represented, with this year’s top 25 featuring an increase in energy, environment, and wellness categories. Other highlights include almost half of the companies represented on the list having female founders. More info on the top 25 below in alphabetical order!

  • ActiveProtective: A belt that promotes safer mobility of older adults using wearable airbags. The company is based out of Philadelphia and focuses on the wearable industry.
  • bitlumens: Based out of Switzerland, their mission is to offer a peer to peer platform where users adopt off-grid Solar systems to reduce carbon emissions and get access to lighting and water in places where there is no power grid.
  • Civic Eagle, Inc: This Atalanta based company helps organizations automate their discovery, tracking, and analysis of important legislation with artificial intelligence.
  • Earth Ledger: Based out of Estonia, Earth Ledger looks to resolve climate change using blockchain technology.
  • echoAR: A cloud platform for augmented reality (AR) apps based out of New York City.
  • Einride: Based out of Sweden, Einride provides a system for autonomous and zero emission road transportation.
  • Elevian: A company that develops regenerative medicines to treat and prevent age-related diseases. They focus on the Biotech industry and are based out of Boston.
  • Empower AS: Based out of Norway and focused on the environment, Empower AS is a digital plastic waste deposit system.
  • EnlightAID: A company fighting corruption in aid through transparency technology. They are based out of Norway and focus on the FinTech industry.
  • eWATERpay: Based out of the United Kingdom, eWATERpay uses IOT & Mobile Money to deliver sustainable water supply to 1 billion. Their main industries are energy and cleantech.
  • Liven: A digital currency company based out of Australia that focuses on lifestyle rewards and a mobile payment wallet.
  • Lynq: The only location tracker that works over miles – without phones, networks or infrastructure, founded in New York.
  • MicroEra Power – CHPplus: Based in New York, the company was founded on the belief that Engine + Fuel cell + Storage = onsite cooling, heat, power, and a fast payback!
  • Mymee Inc: A healthcare focused company from New York City that has created a digital therapeutic program to reverse the symptoms of autoimmune disease.
  • Nori Carbon Removal Marketplace: Nori is a Seattle based company that is creating a new way for anyone in the world to pay to remove excess carbon dioxide from the atmosphere. Its purpose: to reverse climate change.
  • NurtureCo: A healthcare focused company out of New York City that makes elder home care management easier. 
  • Nyx Technologies: A Neurotechnology company out of Israel that is currently developing a wearable headband that monitors and changes brain activity in real time. 
  • re:3D: A company out of Houston making human-scale 3D printing accessible.
  • Synapbox: Based out of Mexico City, Synapbox is a content testing platform that helps you measure consumers’ emotional and visual real-time responses that turn into sales.
  • Team uSens: Launched in 2013, uSens is headquartered in the heart of Silicon Valley and build interactive virtual experiences.
  • The Last of Ours: A platform for conservation initiatives to raise awareness and funds. They are based out of blockchain and centered around the blockchain industry. 
  • Uizard: Based out of Demark, Uizard has created the world-first AI to transform user interface images to code automatically.
  • WeWALK: A smart cane for visually impaired. The company is based out of Istanbul and focuses on the world of accessibility.
  • WILD Technologies AI: Based out of San Francisco, WILD Technologies AI empowers humans to reach their personal best.
  • WOMIN.IO: This New York City company provides a platform offering peer to peer engagements, verification, and the use of escrowed compensation through smart contracts on a blockchain.

 

Beyond the top 25, XTC would also like to provide an honorable mention to three companies with scores close to the finalists. These companies are Chai EnergyNorby Robotics, and ZON Products, all creating functional consumer products that improve people’s lives.

If you are interested in getting exclusive access to any of these start ups – or looking for one of the most unique B2B marketing and networking opportunities on earth – get in touch with Slingshot Sponsorship  to discuss partnership opportunities.

Original: http://www.extremetechchallenge.com/2018/10/24/xtc-2019-top-25-announcement/


The Extreme Tech Challenge Series Presents: Zoom – Main Communications Partner 1st June, 2017

Extreme Tech Challenge (XTC) is proud to announce the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series.  Zoom is the leader in modern enterprise video communications, with a secure, easy platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems. Zoom Rooms is their original software-based conference room solution used around the world in conference, huddle, and training rooms, as well as executive offices and classrooms. Zoom is proud to be the official sponsor and judge of the Productivity Vertical for XTC 2018.

XTC 2018 marks the fourth year of this exciting and innovating competition that brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island. Zoom will be returning for it’s second year as an invaluable member to the team of global sponsors who will be on hand to guide and support this year’s applicants as they compete in the Tech Challenge of their lives.

“Zoom is proud to be a second-time partner of XTC. We had a great experience sponsoring the Productivity vertical last year, and we’re excited to support this group of world-changing entrepreneurs again. Zoom helps teams be more productive with high quality video meetings and powerful collaboration tools, and it’s a pleasure to support other productivity innovations by promising startups.”
– Eric S. Yuan, Founder & CEO, Zoom Video Communications

As part of their sponsorship, Zoom will offer free accounts to lauded competitors in the contest, with Head of Marketing Janine Pelosi representing Zoom as an XTC 2018 judge for the Productivity Vertical. First place in the Productivity category will receive five free Zoom Pro accounts for one year, while second through fifth place will each earn one free Zoom Pro account for one year. Additionally, the overall Top 10 Semi-Finalists moving onto CES this January 2018 will each get one free Zoom Pro account for one year.

The Final Champion of XTC 2017 will be awarded with the most sought after prize from Zoom—ten free Business accounts for one year. Over 600,000 companies trust Zoom and 94% of their IT organizations recommend Zoom to colleagues, a testament to the high caliber of Zoom’s sponsorship of XTC 2018.

Sponsorship opportunities are still available – contact Slingshot Sponsorship should you wish to discuss the potential of inclusion.


Teamwork Won’t Make The Dream Work 1st March, 2017

The next innovation in football sponsorship has arrived – more advertising space. Shirt sleeve sponsors will likely be on show from the start of the 2017/18 season and some reports have suggested that this space is valued at 20% of that of a main kit sponsor. Think of that what you will, but what is actually interesting about this revelation is the news that an agency has brokered an aggregated deal with up to ten Premier League clubs to sell this space to a single sponsor.

In a sport that generally divides, it appears a selection of Premier League clubs have decided to unite for a potential quick-fire commercial gain. This wouldn’t be the first time that one brand has been associated with multiple Premier League clubs, with brands such as Mansion.com, Dafabet, Europcar and bet365 currently spreading their allegiance, but a deal with ten clubs teaming up to take a share of the spoils would be a first.

In the EFL Championship earlier this year, 888sport launched an interesting partnership as the first main sponsor to simultaneously sponsor four teams (Birmingham City, Brentford, Nottingham Forest and Preston North End), which saw the company roll out a series of activities as part of the 888sport ‘Fans First Campaign’.

To add to this, Sure recently signed a multi-club sponsorship deal and became official partners with Premier League clubs Chelsea, Everton and Southampton, brokering an official ambassador from each team separately.

The difference with these two examples is that on each occasion the brand would have strategically selected their partners based on a multitude of commercial reasons, whereas the potential Premier League shirt sleeve deal with such a variety of clubs will arguably be far less strategic and unsustainable.

The type of brand to take up such an offer likely won’t be interested in the success of the teams’ performance or driving engagement with fans, but will simply look to capitalise on the Premier League media machine to significantly improve its brand awareness.

Whether a deal can be struck or not, only time will tell, but the real winners here will be the Premier League clubs who decide to commit their shirt sleeve sponsorship efforts into pursuing a long term strategic partnership with a brand.


Support the Startups Supporting You 16th November, 2016

Investing in innovation and entrepreneurship is necessary for any business to not only grow and evolve, but ultimately to survive. Becoming complacent and ignoring advances in your field can leave you left in the wake of competitors that mould themselves to adapt with changes in technology.

Given that it is not always possible to rely on your internal team for innovation many companies are recognising the need to invest in startups with new and fresh ideas. Not only does this foster creativity and innovation under their brand but it also is a way to stay ahead of the curve when it comes to advances in their industry.

One company that has seen the need to foster talent early is Nestlé who have developed their own platform to actively invest in startups. Nestlé HENRi was created with the objectives to enhance quality of life, contribute to a healthier future, tackle global issues and make genuine positive effects for millions across the world. Not only is this socially constructive for Nestlé’s brand but it also has proven benefits for sales and engagement with Nestlé products.

For example, through partnering with the startup Blippar, Nestlé have since been able to unlock new levels of engagement with their customers for both Milo & Nesquik products in an untested AR territory. Without opening themselves up to external ideas and investing in start-ups, this would not have been possible.

It’s not too late!

For companies that do not have the resources to set up projects of this scale, there are alternative ways to invest in start-ups & innovation. Slingshot is currently working with Extreme Tech Challenge (XTC), the world’s largest startup competition supported by Sir Richard BransonBill Tai (Twitter) and Jim Breyer (Facebook). XTC gives brands an opportunity to sit beside some of the world’s most influential business leaders, while ensuring that they are the first to have access to all new ideas & technology that this competition uncovers.

XTC gives brands the chance to integrate their entire suite of services throughout key events at the XTC Semi-Finals held at the Consumer Electronics Show in Las Vegas in January reaching over 170,000 tech savvy enthusiasts, and the XTC Finals taking place on Necker Island in February 2017.

Anchor judge of the program, Sir Richard Branson, sees the event as an opportunity to uncover untapped ideas and technology, “we are hunting for people and ideas that can literally change the world!”

Sponsor involvement is still available for the 2016/2017 XTC program. Sponsoring enables your businesses to align to a category specific to your industry, not only allowing your business to judge the entrants but also positioning you as an influencer among the best in global business. If you’d like to hear more information about partnership opportunities we have available, please contact Hayley Williams at hayley@slingshotsponsorship.com.

 


The Future of the Stadium Experience looks Dark, Sponsors must Act Now 17th May, 2013

Last week I was fortunate enough to attend The Innovation in Sport Business Summit, which was in conjunction with the Turkish Airlines Final Four in London. The first topic of discussion was ‘Innovation as a revenue driver in Sports’. Unsurprisingly the general consensus was that everything is moving towards digital, social and mobile; making fan accessibility easier and increasing online activity.

All the panellists rightly mentioned how the sofa experience has transformed with a number of different upgrades such as the use of the second screen and datatainment (the availability of in-depth stats and figures, which make pub debates that much more enthralling). However it became clear that with all these technological luxuries, the appeal of going to a stadium may be losing its gloss. Today’s consumers not only want things quicker but they want things catered around their lives, hence why Sky Plus and mobile media are so popular, they align with the schedule of the consumer and give them a great amount of control.

This is far from what can be said about the sporting experience in person- a game starts at a set time, tickets are expensive and hard to get hold of, weather and travel can be extremely frustrating and there are still a large amount of limitations on stadia facilities (alcohol, food prices, crowd control, Wi-Fi, seating). No one can argue that watching your team score a last minute winner in person can be replicated in any form at home or on your mini screen but in this era ticket holders still deserve much more from the total stadium environment- up to date facts and statistics, extensive match highlights and in-game food and beverage ordering to name a few.

Sponsorship agencies are desperately trying to shed the perception that sport is all about logo bashing and big ad banners, but sponsors themselves must contribute by exposing their brand to a wide range of different channels, starting with promoting a technology-led stadium experience, even if it means investing that little bit extra. If sponsors want to capitalise on their mass brand presence at stadiums, increase slipping ticket sales and build loyalty and engagement with all types of fans, enhancing technology in stadiums has to be a priority. Sponsors must treat their association to a team or competition as a mutual and progressive partnership in order to tackle these glaring hurdles, rather than simply pumping money into a team and letting them sort an issue that is actually imperative to a sponsors’ ROI.

There is no point of having marketing strategies like brand advocates, match day content and social media campaigns if they are only visible to fans at home. The purest form of fan engagement is the raw emotional roller coaster that occurs in stadiums and only a handful of sports teams have realised this (see Arsenal and Manchester City). Of course teams like Manchester City and the LA Lakers have the resources to build multi functional digital facilities but other sporting organisations without as much funding must begin to collaborate more strategically with sponsors to enhance stadia experience.

An inspiring example of how successful this can be is the New Jerseys Red Devils Mission Control, the first digital command centre launched by a pro sports team. Mission Control, launched in 2011, acts as the hub for internet and social media connection for both the team and the arena, allowing fans to utilize the space and monitor messaging. This innovative collaboration with Prudential (stadium partner) and The Red Devils revolutionised the fan-stadium platform.

The rewards for this dynamic and engaging project was not only higher ticket sales and two 2011 Bulldog Awards (including Socially Engaged Brand of the Year) but it also attracted global powerhouse T-Mobile to sign on in 2012 as official sponsor of the stadium’s digital hub. The New Jersey Red Devils are by no means an elite financial sports team but it shows that if sponsors work collaboratively with teams and utilise the innovation of technology, they can help drive fans into stadiums, rather than out of them.