Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018. 27th November, 2018

Slingshot Sponsorship wins SME News’ most innovative sponsorship agency award for 2018.

 

London, UK, 27/11/18 – Slingshot Sponsorship, a strategic sponsorship agency, has today been named 2018’s most innovative sponsorship agency by SME News as part of their Business Elite Programme.

SME News (a brand of AI Global Media) is a quarterly publication which draws on a UK wide network of industry insiders to provide CEO’s, leaders and decision makers with cutting edge features, the latest news and industry deals.

The awards programme, strives to showcase the talent, hard work and commitment of SME firms from a vast array of industries across the UK. Its Business Elite program is formulated on the back of months of qualitative and quantitative research to ensure that its awards are a true representation of the very best that the SME environment has to offer. This tried and tested method ensures that each and every award is given on a strictly a merit basis,

Kieran Morris, Director of Slingshot Sponsorship stated: “We are extremely proud to win this award from SME News. We have had a great year creating and evaluating sponsorship opportunities for our clients including Extreme Tech Challenge, London New Year’s Day Parade, NOW TV and Southbank Wintertime Festival. Winning this award has topped a great year and we can’t wait to see what 2019 brings!”

To see the full list of winners, click here.

About Slingshot Sponsorship

Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, business conferences, sports teams and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact:

Kieran Morris, Director, Slingshot Sponsorship

Telephone: +44 (0)7527 784019

Email: kieran@slingshotsponsorship.com


Slingshot Sponsorship’s Jackie Fast Shortlisted for Rising Star Award at Media Week Awards 2013 26th July, 2013

Slingshot Sponsorship’s Managing Director, Jackie Fast has been shortlisted for the Rising Star Award at this year’s Media Week Awards.  Since founding Slingshot Sponsorship, Jackie has been at the forefront of young talent emerging from the sponsorship industry.  Having only launched Slingshot Sponsorship three years ago, Jackie’s nomination for Media Weeks’ Rising Star Award is testament to her hard work and the influence she has had upon the industry.

Media Week’s Rising Star Award recognises young professionals working within agencies and media owners who are making a significant impact within their organisation and sector.  The award seeks to honour and celebrate excellence within the media industry.

Jackie stated: ‘I am delighted to be shortlisted for Media Week’s Rising Star Award. Slingshot Sponsorship has a drive to building greater awareness of sponsorship’s value within other industries and this recognition is one small step towards that goal.’

This year’s event will take place at Grosvenor House on 24th October, 2013.

Leverage vs. Rights: The Evolution of Sponsorship Spend 19th July, 2012

A weekend showcasing two of this year’s biggest boxing showdowns has prompted a blog looking further into sponsorship’s very own rights holder rivalry: the niche underdog versus the undisputed mass appeal property.

As sponsorship history goes, the large-scale established property has always been the primary choice for bigger brands to use as a marketing platform with such rights holders offering more exposure, better hospitality and a more expansive opportunity for activation than the smaller properties out there. However, brands are beginning to adopt a new approach by increasingly taking the power in their own hands via focusing investment towards leverage. No brand has received more success in this area of marketing than Red Bull. By taking ownership of smaller, less mainstream, properties from breakdancing to cliff-diving, the energy drink has been able to take control of brand messaging; completely tailoring their sponsorship, and the property, towards the values of their target demographic. With such success in publicising their presence within the actions sports arena, the brand has even gone one step further with the creation of Red Bull Media House, a platform allowing for extended communication of exclusive Red Bull content across TV, mobile, digital and print.

Where once it was a typical Haye vs. Chisora situation, where all bets and confidence were placed within the bigger name, brands are opening up to the concept of taking the side of the underdog, using their own financial and marketing resources to aggressively infiltrate the market, creating a more Garcia vs. Khan type scenario.

Despite 22% of global sponsors only investing in pure sponsorship rights with no leverage, the ratio of activation investment compared to rights currently stands at an all-time high of 1.7:1. So what is the reasoning behind brands shifting investment towards leveraging their sponsorships? Quite simply, when executed properly, activation spend is inextricably linked to return on investment. The more relevant a brand can make itself to an audience’s personal interests, the more likely the audience is going to buy into the concept. By working its way into the lifestyle fabric of a key demographic, a brand will naturally become the preferred choice among the numerous options available to the consumer.

As an energy drink, Red Bull has created a brand image that personifies stimulation and rebellion, pushing the boundaries in everything they do and showcasing the product’s core function on a truly emotional level. This innovative approach has in turn ensured that the original energy drink has continued to dominate the market, with competitors from Monster to Relentless all playing catch-up to Red Bull’s 42% market share – a true testament to the benefits of sponsorship leverage.